🗣️ [Mentor Elizabeth Robichaud] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Elizabeth Robichaud (@Elizabeth_Robic) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Elizabeth:

 

Toronto-based B2B marketer with 10+ years SaaS experience | Senior Manager, Marketing Operations at Fiix by Rockwell Automation | Marketo admin since 2014, 3x MCE and former MUG leader | Girl Guides of Canada leader | Always curious 

Aspirants mapped to @Elizabeth_Robic 

1. @jennoliver 
2. @NikolettRonto 
3. @OmairIzhar 
4. @janelle_cabance 
5. @maheshmalewar1 
6. @Lea_Otic 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Elizabeth, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Elizabeth and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Elizabeth_Robic]

⏰Attention aspirants! 

Please fill out this form by June 21, 2024 to receive a 50% discount voucher on the exam fee. 

This is a thank you for your participation in the Adobe Marketo Engage Community Mentorship Program! 

Please note that vouchers are limited and will expire 1 month after the end of the Mentorship Program on Friday, July 26, 2024. 

[Elizabeth_Robic]

Welcome to the start of a new week! That means it's quiz time.  

Take the quiz here using Microsoft forms. If you have issues accessing the quiz, you can reply to the thread with your answers to the questions. 

Question 1: 

A marketer wants to know which link performed better on an email – the button or text link. Which report type should they use?  

• Program performance report 
• Email link performance report 
• Email performance report 

Question 2: 

A partner who is participating in a webinar has a new logo. Match correct order of steps (1-7) to take to replace the current logo on the webinar registration page with the newest version. 

A. Select "Replace image or file" 

B. Click "Images and Files" 

C. Click to Design Studio  

D. Drag and drop or browse your computer for the replacement file 

E. Select the target file  

F. After you’ve selected the replacement file, click "Replace" 

G. Click the "Image and file actions" drop-down  

1. 

2.

3.

4.

5.

6. 

7.

Question 3:  

Select all of the statements that are true about forms:  

• A form can only be referenced on one (1) landing page  
• CSS can be added to forms 
• Forms can only be stored in Design Studio 
• Custom HMTL can be shown to known visitors to bypass filling out the form 

Question 4:  

Select all the elements that can be added to a snippet:  

• Rich text 
• Tokens 
• Files 
• Images 

Question 5: 

Is admin access required to export used by data for a specific field?  

• No 
• Yes 

 Your turn @jennoliver, @NikolettRonto, @OmairIzhar, @janelle_cabance, @maheshmalewar1 and @Lea_Otic!  
 

The answers will be shared after everyone has had an opportunity to answer or by Friday, June 21 at 4pm ET. 

[Elizabeth_Robic]

It's the end of the week. That means it's answer time.   

The answer will be provided below the question with resources to review to understand why it the correct choice.  

Question 1:  

A marketer wants to know which link performed better on an email – the button or text link. Which report type should they use?  
 

• Program performance report 
• Email link performance report 
• Email performance report 

Answer 1: Email link performance report 

Resources: 

• [Product Doc] Report Type Overview 

>>>>> 

Question 2:  

A partner who is participating in a webinar has a new logo. Match correct order of steps to take to replace the current logo on the webinar registration page with the newest version. 

1.  
2.  
3.  
4.  
5.  
6.  
7.  

•  Select "Replace image or file" 
• Click "Images and Files" 
• Click to Design Studio  
• Drag and drop or browse your computer for the replacement file 
• Select the target file  
• After you’ve selected the replacement file, click "Replace" 
• Click the "Image and file actions" drop-down  

Answer 2: The correct order is: 

1. Click to Design Studio  
2. Click "Images and Files" 
3. Select the target file 
4. Click the "Image and file actions" drop-down 
5. Select "Replace image or file" 
6. Drag and drop or browse your computer for the replacement file 
7. After you've selected the replacement file, click "Replace" 

Resources: 

• [Product Doc] Replace an Uploaded Image or File 

>>>>> 

Question 3:   

 Select all of the statements that are true about forms:  

• A form can only be referenced on one (1) landing page  
• CSS can be added to forms 
• Forms can only be stored in Design Studio 
• Custom HMTL can be shown to known visitors to bypass filling out the form 

Answer 3: CSS can be added to forms & Custom HTML can be shown to known visitors to bypass filling out the form  

Resources: 

• [Product Doc] Create a Form 
• [Product Doc] Edit the CSS of a Form Theme 
• [Product Doc] Show Custom HTML Form for Known People 

>>>>> 

Question 4:   

Select all the elements that can be added to a snippet:  

• Rich text 
• Tokens 
• Files 
• Images 

Answer 4: All of the elements can be added to a snippet. 

• Rich text 
• Tokens 
• Files 
• Images 

Resources: 

• [Product Doc] Add Content to a Snippet 

>>>>> 

Question 5:  

Is admin access required to export used by data for a specific field?  

• No 
• Yes 

Answer 5: Yes 

Resources: 

• [Product Doc] Export Used By Data for a Field 

[Elizabeth_Robic]

Exam Prep Curriculum 

As a reminder, our program follows the professional certification prep guide. To access the guide, please ensure you are logged in with your Adobe ID.

As you independently review and study the items in each section, post any questions, personal experience or additional resources for the group to chat about. 

The certification has four sections and our weekly quizzes will focus on a corresponding section with the bulk being on managing programs in Marketo (section 1) and audience management (section 3).

Section 1: Building and Managing Programs (39% of exam)

• Identify when to use each of the 4 program types.
• Identify why/when to use the event program.
• Identify why/when to use the default program.
• Identify the special features of engagement program.
• Identify the special features of email program.
• Recognize what can be cloned.
• Identify the benefits of custom tags.
• Identify the purpose of channels.
• Describe the importance of period costs.
• Recognize the concept of using lead scoring.
• Understanding Communication limits.
• Recognizing program membership and acquisition.
• Understanding customer preferences (subscription, communication).
• Apply best practices for review prior to launch.

Section 2: Building Assets (19% of exam) 

• Manipulating files in Design Studio (uploading/replacing images and files).
• Create/Modify a form using the Form Editor.
• Create/Edit an email using the Email Editor.
• Create/Edit a landing page using the Landing Page Editor.
• Create/Edit a Snippet in the Snippet Editor.
• Distinguish the difference between draft and approved assets.
• Distinguish the difference between local and global assets.

Section 3: Defining and Targeting Audiences (33% of exam)

• Create/Modify Smart Lists.
• Understand Smart Campaign flow steps.
• Understand how to schedule and/or activate Smart Campaigns.
• Interpret Smart Campaign results.
• Describe the purpose of a segmentation and its use.
• Identify and navigate the Database.
• Explain how to set privacy settings in Adobe Marketo Engage.
• Differentiate between Smart Lists and Static Lists.
• Define system Smart Lists.
• Compare and contrast the different types of Smart Campaigns.
• Understand how Smart Campaign triggers and filters work.
• Differentiate the different list imports.

Section 4: Analyzing and Building Reports (9% of exam) 

• Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on).
• Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard).
• Comprehend Email Insights metrics.

Optional Office Hours Based on Interest

If there are two or more people interested, video office hours could be offered. Given that we are a global audience, coordinating time zones will be based on who would like to participate. Let me know, @jennoliver, @NikolettRonto, @OmairIzhar, @janelle_cabance, @maheshmalewar1 and @Lea_Otic!

[Lea_Otic]

Hi everyone,

I hope you're all doing well. My name is Mahalia Lea Otic, and I'm based in Manila, Philippines. I work as a Marketing Operations Specialist at 8x8, primarily focusing on email marketing. I've been using Adobe Marketo Engage for over four years now, and I'm excited to connect with other professionals who share my interest in this. While I haven't yet acquired a certification, I'm eager to deepen my knowledge and enhance my skills through this mentorship program.

Looking forward to learning from all of you and sharing our experiences--and apologies to my late response here, I hope I'm not too late!

Best regards,

Lea Otic

[Elizabeth_Robic]

Welcome, Lea! Your prior experience will be valuable to our cohort. What is your favourite part of email marketing? 

[Elizabeth_Robic]

Welcome to the start of a new week! That means it's quiz time.  

Take the quiz here using Microsoft forms. If you have issues accessing the quiz, you can reply to the thread with your answers to the questions. 

Question 1: 

A marketer wants to send a product release update to customers next Tuesday at 9am in the recipient's time zone. Which program type should they use with what functionality?  
 

• Email program with head start  
• Email program with recipient's time zone 
• Email program with A/B test groups 
• Default program with Product Release channel 

Question 2: 

Select all the options that are true about cloning programs: 

• When cloning a program, static lists with more than 1,000 will not be cloned.  
• When cloning a program, period costs are inherited.  
• When cloning a program, tokens are inherited.  
• Programs can only be cloned into campaign folders in Marketing Activities.  

Question 3:  

What is the best program type and channel to use for a data normalization program?  

• Email program and Data Normalization channel 
• Engagement program and Operational channel  
• Event program and Data Normalization channel 
• Default program and Operational channel  

Question 4:  

Applying best practices, which costs should be included in a program's period costs? Chose all that apply.  

• Pay-per-click fees 
• Software subscription spend 
• Equipment spend 
• Event sponsorship cost 
• Headcount cost 

Question 5: 

A marketer wants to send an email to a global audience with head start and recipient time zone enabled using the email program. How many hours prior to the target deployment time does the program need to be approved?  

• 4 hours 
• 12 hours 
• 25 hours 
• 34 hours  
• 48 hours 

 Over to you, @jennoliver, @NikolettRonto, @OmairIzhar, @janelle_cabance, @maheshmalewar1 and @Lea_Otic!  
 

The answers will be shared after everyone has had an opportunity to answer or by Friday, June 14 at 4pm ET.  

[Elizabeth_Robic]

It's the end of the week. That means it's answer time.  

The answer will be provided below the question with resources to review to understand why it the correct choice. 

Question 1: 

A marketer wants to send a product release update to customers next Tuesday at 9am in the recipient's time zone. Which program type should they use with what functionality?  

• Email program with head start  
• Email program with recipient's time zone
• Email program with A/B test groups 
• Default program with Product Release channel 

Answer 1: Email program with recipient's time zone 

Resources:

• [Product Doc] Understanding Recipient Time Zone 
• [Product Doc] Schedule Email Programs with Recipient Time Zone
• [Product Doc] Schedule Engagement Programs with Recipient Time Zone

>>>>>

Question 2: 

Select all the options that are true about cloning programs: 

• When cloning a program, static lists with more than 1,000 will not be cloned.  
• When cloning a program, period costs are inherited.  
• When cloning a program, tokens are inherited.  
• Programs can only be cloned into campaign folders in Marketing Activities.  

Answer 2: The following statements are true.

• When cloning a program, static lists with more than 1,000 will not be cloned.  
• When cloning a program, tokens are inherited.  

Resources:

• [Product Doc] Clone a Program

>>>>>

Question 3:  

What is the best program type and channel to use for a data normalization program?  

• Email program and Data Normalization channel 
• Engagement program and Operational channel  
• Event program and Data Normalization channel 
• Default program and Operational channel  

Answer 3: Default program and Operational channel   

Resources:

• [Product Doc] Best Practice: How to Organize your Programs
• [Product Doc] Understanding Tags
• [Product Doc] OP-Data Management Sample Program

>>>>>

Question 4:  

Applying best practices, which costs should be included in a program's period costs? Chose all that apply.  

• Pay-per-click fees 
• Software subscription spend 
• Equipment spend 
• Event sponsorship cost 
• Headcount cost 

Answer 4: The following costs are the best practice to include in period costs. Annualized costs should not be included.

• Pay-per-click fees 
• Event sponsorship cost 

Resources:

• [Product Doc] Understanding Period Costs
• [Product Doc] Using Period Costs in a Program

>>>>>

Question 5: 

A marketer wants to send an email to a global audience with head start and recipient time zone enabled using the email program. How many hours prior to the target deployment time does the program need to be approved?  

• 4 hours 
• 12 hours 
• 25 hours 
• 34 hours  
• 48 hours 

Answer 5: 34 hours

Resources:

• [Product Doc] Head Start for Email Programs

[maheshmalewar1]

Elizabeth Robic,

Thank for on behalf of all the fellow aspirant's & obliged to have a mentor like you. 

Looking forward.

Happy Learning. 

Best Regards,

Mahesh Malewar

+91 8095959500

Hyderabad, Telangana, India.

[Elizabeth_Robic]

Welcome, Mahesh! 

What has been your experience with Marketo?  

[maheshmalewar1]

Hi @elizabeth Robichaud,

I am not a stringer to Marketo however i had never got an opportunity to work upon Marketo.

Regards,

Mahesh

[Elizabeth_Robic]

Have you worked with other marketing automation platforms, Mahesh?

The resources posted at the end of quizzes along with the prep guide will be useful. If you prefer hands-on learning, the quick wins section of the Marketo guide are a great place to start.

[Elizabeth_Robic]

Welcome to the mentorship program! I'm looking forward to our conversation, learning and sharing. 

To help guide our learning, I'd like to know: 

• How long have you been a Marketo user? 
• What's your favourite thing about marketing automation? 
• If you had a magic wand, what would your martech stack include? 

[janelle_cabance]

Hello mentor, Elizabeth and fellow aspirants! I'm Janelle Cabance, based in Manila, Philippines 🇵🇭. I'm an experienced marketing professional with 7 years in marketing operations utilizing various marketing automation tools like Pardot, Salesforce Marketing Cloud, Klaviyo, HubSpot and now Marketo. I have worked with multinational companies and startups which were involved in financial services, IT business solutions, e-commerce and cloud security. Throughout my career, my key focus areas have been end-to-end campaign management, CRM and process improvement. Aside from being new to Marketo, one of the main reasons I joined here is I have test anxiety 😬. Hoping that this mentorship program will help me ease it up. Nice to meet you all!

[Elizabeth_Robic]

Hello Janelle! 

Pleasure to meet you and welcome to the Marketo community. With your vast experience across multiple MAPs and industries, you're set up for success! 

Test anxiety is definitely a topic we'll cover along with exam taking tips. Are are other specifics from the exam scope you would like to spend more time focusing on?