🗣️ [Mentor Elizabeth Robichaud] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Lea_Otic]

Hi everyone,

I hope you're all doing well. My name is Mahalia Lea Otic, and I'm based in Manila, Philippines. I work as a Marketing Operations Specialist at 8x8, primarily focusing on email marketing. I've been using Adobe Marketo Engage for over four years now, and I'm excited to connect with other professionals who share my interest in this. While I haven't yet acquired a certification, I'm eager to deepen my knowledge and enhance my skills through this mentorship program.

Looking forward to learning from all of you and sharing our experiences--and apologies to my late response here, I hope I'm not too late!

Best regards,

Lea Otic

[Elizabeth_Robic]

Welcome, Lea! Your prior experience will be valuable to our cohort. What is your favourite part of email marketing? 

[Elizabeth_Robic]

Exam Prep Curriculum 

As a reminder, our program follows the professional certification prep guide. To access the guide, please ensure you are logged in with your Adobe ID.

As you independently review and study the items in each section, post any questions, personal experience or additional resources for the group to chat about. 

The certification has four sections and our weekly quizzes will focus on a corresponding section with the bulk being on managing programs in Marketo (section 1) and audience management (section 3).

Section 1: Building and Managing Programs (39% of exam)

• Identify when to use each of the 4 program types.
• Identify why/when to use the event program.
• Identify why/when to use the default program.
• Identify the special features of engagement program.
• Identify the special features of email program.
• Recognize what can be cloned.
• Identify the benefits of custom tags.
• Identify the purpose of channels.
• Describe the importance of period costs.
• Recognize the concept of using lead scoring.
• Understanding Communication limits.
• Recognizing program membership and acquisition.
• Understanding customer preferences (subscription, communication).
• Apply best practices for review prior to launch.

Section 2: Building Assets (19% of exam) 

• Manipulating files in Design Studio (uploading/replacing images and files).
• Create/Modify a form using the Form Editor.
• Create/Edit an email using the Email Editor.
• Create/Edit a landing page using the Landing Page Editor.
• Create/Edit a Snippet in the Snippet Editor.
• Distinguish the difference between draft and approved assets.
• Distinguish the difference between local and global assets.

Section 3: Defining and Targeting Audiences (33% of exam)

• Create/Modify Smart Lists.
• Understand Smart Campaign flow steps.
• Understand how to schedule and/or activate Smart Campaigns.
• Interpret Smart Campaign results.
• Describe the purpose of a segmentation and its use.
• Identify and navigate the Database.
• Explain how to set privacy settings in Adobe Marketo Engage.
• Differentiate between Smart Lists and Static Lists.
• Define system Smart Lists.
• Compare and contrast the different types of Smart Campaigns.
• Understand how Smart Campaign triggers and filters work.
• Differentiate the different list imports.

Section 4: Analyzing and Building Reports (9% of exam) 

• Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on).
• Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard).
• Comprehend Email Insights metrics.

Optional Office Hours Based on Interest

If there are two or more people interested, video office hours could be offered. Given that we are a global audience, coordinating time zones will be based on who would like to participate. Let me know, @jennoliver, @NikolettRonto, @OmairIzhar, @janelle_cabance, @maheshmalewar1 and @Lea_Otic!

[Elizabeth_Robic]

Welcome to the start of a new week! That means it's quiz time.  

Take the quiz here using Microsoft forms. If you have issues accessing the quiz, you can reply to the thread with your answers to the questions. 

Question 1: 

A marketer wants to know which link performed better on an email – the button or text link. Which report type should they use?  

• Program performance report 
• Email link performance report 
• Email performance report 

Question 2: 

A partner who is participating in a webinar has a new logo. Match correct order of steps (1-7) to take to replace the current logo on the webinar registration page with the newest version. 

A. Select "Replace image or file" 

B. Click "Images and Files" 

C. Click to Design Studio  

D. Drag and drop or browse your computer for the replacement file 

E. Select the target file  

F. After you’ve selected the replacement file, click "Replace" 

G. Click the "Image and file actions" drop-down  

1. 

2.

3.

4.

5.

6. 

7.

Question 3:  

Select all of the statements that are true about forms:  

• A form can only be referenced on one (1) landing page  
• CSS can be added to forms 
• Forms can only be stored in Design Studio 
• Custom HMTL can be shown to known visitors to bypass filling out the form 

Question 4:  

Select all the elements that can be added to a snippet:  

• Rich text 
• Tokens 
• Files 
• Images 

Question 5: 

Is admin access required to export used by data for a specific field?  

• No 
• Yes 

 Your turn @jennoliver, @NikolettRonto, @OmairIzhar, @janelle_cabance, @maheshmalewar1 and @Lea_Otic!  
 

The answers will be shared after everyone has had an opportunity to answer or by Friday, June 21 at 4pm ET. 

[Elizabeth_Robic]

It's the end of the week. That means it's answer time.   

The answer will be provided below the question with resources to review to understand why it the correct choice.  

Question 1:  

A marketer wants to know which link performed better on an email – the button or text link. Which report type should they use?  
 

• Program performance report 
• Email link performance report 
• Email performance report 

Answer 1: Email link performance report 

Resources: 

• [Product Doc] Report Type Overview 

>>>>> 

Question 2:  

A partner who is participating in a webinar has a new logo. Match correct order of steps to take to replace the current logo on the webinar registration page with the newest version. 

1.  
2.  
3.  
4.  
5.  
6.  
7.  

•  Select "Replace image or file" 
• Click "Images and Files" 
• Click to Design Studio  
• Drag and drop or browse your computer for the replacement file 
• Select the target file  
• After you’ve selected the replacement file, click "Replace" 
• Click the "Image and file actions" drop-down  

Answer 2: The correct order is: 

1. Click to Design Studio  
2. Click "Images and Files" 
3. Select the target file 
4. Click the "Image and file actions" drop-down 
5. Select "Replace image or file" 
6. Drag and drop or browse your computer for the replacement file 
7. After you've selected the replacement file, click "Replace" 

Resources: 

• [Product Doc] Replace an Uploaded Image or File 

>>>>> 

Question 3:   

 Select all of the statements that are true about forms:  

• A form can only be referenced on one (1) landing page  
• CSS can be added to forms 
• Forms can only be stored in Design Studio 
• Custom HMTL can be shown to known visitors to bypass filling out the form 

Answer 3: CSS can be added to forms & Custom HTML can be shown to known visitors to bypass filling out the form  

Resources: 

• [Product Doc] Create a Form 
• [Product Doc] Edit the CSS of a Form Theme 
• [Product Doc] Show Custom HTML Form for Known People 

>>>>> 

Question 4:   

Select all the elements that can be added to a snippet:  

• Rich text 
• Tokens 
• Files 
• Images 

Answer 4: All of the elements can be added to a snippet. 

• Rich text 
• Tokens 
• Files 
• Images 

Resources: 

• [Product Doc] Add Content to a Snippet 

>>>>> 

Question 5:  

Is admin access required to export used by data for a specific field?  

• No 
• Yes 

Answer 5: Yes 

Resources: 

• [Product Doc] Export Used By Data for a Field 

[Elizabeth_Robic]

⏰Attention aspirants! 

Please fill out this form by June 21, 2024 to receive a 50% discount voucher on the exam fee. 

This is a thank you for your participation in the Adobe Marketo Engage Community Mentorship Program! 

Please note that vouchers are limited and will expire 1 month after the end of the Mentorship Program on Friday, July 26, 2024.