🗣️ [Mentor Tamara Johnson] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Tamara Johnson (@tjohnson1 / @tamarajohnson) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Tamara:

I've used Marketo Engage since 2019, and was certified in 2020 as a practitioner. I'm mostly self-taught, learning the software through my [then] new job as a digital marketer. The company I worked for at that time had a vacant position for an in-house marketing manager. The only requirement was to learn our tech stack and make improvements. It seemed right up my alley since I was already involved with data management and naturally curious. I was able to understand the mechanics of the software through aspects of segmentation, lifecycle management, and what influences conversions. It was a career move that set the mold for my new career path and niche base. Marketo made me what Seth Godin calls, The Purple Cow. 

Aspirants mapped to @tjohnson1 

1. @chantaymorgan 
2. @Harsh91 
3. @elenaburroni 
4. @ellie_pramenko 
5. Rajat Dua 
6. @christensenb 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Tamara, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Tamara and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[tamarajohnson]

Hi @chantaymorgan  Harsh91 @elenaburroni @ellie_pramenko Rajat Dua @christensenb 

I am sharing a few more study tools for your exam prep. 

📚Use your prep guide > https://app.rockinfo.com/courses/247 💡

Here are some great items to bookmark!

Marketo Engage Tutorials from Experience League!

Understanding Marketo Smart Programs & Campaigns

Smart Campaigns 101

Understanding Period Costs

Assign a Person to Partitions and Workspaces 

😁Best of luck with your exam! Stay connected to the Marketo Community to learn and grow your skills!

[tamarajohnson]

Hi @chantaymorgan @Harsh91  @elenaburroni  @ellie_pramenko Rajat Dua  @christensenb 

Happy Wednesday! 😁 We're coming to an end soon 😩!  I'm glad I participated! I was able to give back and learn more about Marketo Engage and the community.

🔥We have another QUIZ 📚 and this time it is here 👉  https://forms.gle/DkpTXQuiitZaK1hEA  🔥

After your test, visit the Marketo Engage Guide Tutorials for demos and walk-throughs!

🍎Here is a tip for your actual Marketo Engage Exam:

The test can flag questions you want to come back to. So don't feel rushed. If you have a question requiring more time to answer flag it and move on. You won't lose your place. Once you get to the end of the test, you have time to go back and revisit the ones you skipped.

I'll have a bonus question posted soon!

[Harsh91]

Hello @tamarajohnson ,

Thanks for the new quiz 🙂

It is ending already, we just started 😞

I have submitted my response to the quiz.

It was nice knowing you and getting all the knowledge and questions about Marketo was such an amazing and knowledgeable experience.🤗

Thank you for your help, support and guidance.

Best,

Harsh

[tamarajohnson]

Hi @Harsh91 ‌‌

Great work on your quiz! 50 out of 60 points for the 12 questions. 🌟

It is great working with you. Your hard work and activity during our training questions show initiative and personal drive! That's what is needed in the realm of Marketing Tech. 

I'm glad to know I was helpful in that capacity! Best of luck on your exam - but you don't need luck because you're prepared. 😊

I'll share a few more resources here today and Friday for the group to use.

All the best,

Tamara

[christensenb]

Hi All, happy Friday! I am very late to this party, but it's nice to meet all of you. 😊

I am on the Business Communications team at Evernorth Health Services, a company of the Cigna Group. I have been managing B2B communications on this team for the past 3.5 years. We send around 400-500 emails through Marketo on an annual basis. I am very familiar with the tool and how it works, but do not build the emails themselves prior to sending them. 

I'm excited to jump in (and catch up!)

[tamarajohnson]

@christensenb ☀️ Welcome! Thank you for sharing your background with the group. We're happy to have you here. 😊

You'll learn a ton in the Marketo Community overall and not just within our cohort.

I'll post a quiz today for everyone to participate and will drop a few bonus questions for you to complete.

Don't forget to fill out the form here for a chance to get a 50% off voucher for your test

While you're here, a good place to review Marketo terms (and overall marketing terms) is the Glossary. 💡

I look forward to connecting with you! 

[tamarajohnson]

Hi @chantaymorgan  @Harsh91  @elenaburroni  @ellie_pramenko  @christensenb @Rajat Dua

My apologies for missing our first quiz! 🙂  Some technical difficulties on my end were resolved! The good news is we have round 2 this week to start strong!! ⭐ Below will be a mix of Week 1 and Week 2 course sections in our Adobe Marketo Engage Professional Prep Guide.

👨‍🎓Week 2 Quiz :  Build & Managing Program + Program Assets 👩‍💻

Question 1: Select which answers are true

Email programs play well with other programs. You can use an Email Program to do the following:

1. Use an email program to send out a webinar invitation.
2. Use an email program inside a default program to keep things organized.
3. Nest an email program inside an engagement program, since they can be used multiple times and run more than once.

Question 2: Select which answers are true

Understanding Head Start Time in an Email Program

1. When you choose a date/time for an Email Program, it determines when the program will begin processing. If you want your emails to launch at the selected time, Head Start gives you that option by processing the program in advance.
2. With Head Start selected, the program will begin processing approximately 6 hours prior to the scheduled time. Once processing starts, the program is locked.
3. If you unapprove your email program with less than 12 hours before its scheduled run time, but then change your mind, you’ll need to pick a new date/time that’s at least 12 hours ahead of when you approve it.

Question 3: Select which answers are true

Design Studio Assets

1.   After you’ve selected the replacement image/file in Design Studio with the same name and same file type (ex: .gif, .jpg) the new image/file will be saved but will not be live on all landing pages and emails once uploaded. You will need to manually reset them across all programs and asset types.
2. In Design Studio,  the Images and Files search only utilizes “begins with” functionality at this time.
3. The image editor allows you to make quick, light edits to your images in Marketo Engage for Marketo Landing Pages. Email images are locked and are not considered editable.

Question 4: Select which answers are true

SFDC Sync Leads - Salesforce Integration

1.   The lead (person) and contact sync is bidirectional. If you make changes to a record in either Salesforce or Marketo, your updates will be reflected in both systems.
2.   Marketo will not respect Salesforce validation rules. The sync will fail if the data format is wrong or missing required field information. Marketo will not log the result in the lead's Activity Log if this happens.
3.  You can manually force a sync of a person in Marketo to a lead in Salesforce by using the Sync Person to SFDC flow action and it will sync in real-time.

+++++++++++++++++++++++GOOD LUCK++++++++++++++++++++++++++

Before you close out fill out the survey here with a chance to be considered for a 50% Certification Voucher: https://forms.office.com/r/M0QZUCbAKG. 

+++++++++++++++STUDY TIPS THAT HELP++++++++++++++++++++++++++

Did you know that using flash cards helps with studying on your own?

• Purchase a blank set of index cards
• On one side write the answer to an Adobe Marketo Engage question like "The activity log is a powerful tool to track every touchpoint or action a member has made since they entered Marketo's database"
• On the other side write "What is the Activity Log Used For?"
• Test yourself frequently and shuffle the cards to randomize your solo quiz questions.

cc: @Jon_Chen 

[tamarajohnson]

Hi @chantaymorgan @Harsh91  @elenaburroni  @ellie_pramenko Rajat Dua  @christensenb 

Right now Elena and Harsh are very active on our thread! 1 Quiz is behind us!

Leader for this week's Quiz > HARSH Perfect 4 out of 4 💡

@chantaymorgan - Looking forward to seeing you on the contextual thread soon!

@ellie_pramenko - Feel free to share a bit about yourself with the group!

@christensenb - Jump in anytime to ask questions or share your Marketo journey!

2 Bonus question > 

• Identify the special features of engagement program.
• List the 4 program types that Marketo has.

Last: Study Tip! 📖

Sleep and calmness work wonders for testing! Although your exam is multiple choice with a generous time limit to complete it, you still need to focus and read each answer - sometimes 3xs to make sure it's correct.

• If you have a full-time job, think about taking a rest day before your exam to unwind and prep for your exam.
• Clear your mind and schedule so you have time to focus on your studies.
• Next, think about when are you most alert. Are you an early bird 🐦  rising at dawn and clear, or a mid-day type who feels energized in the afternoon ⌚  Either way, sync your test time to your best most active time that you are considered productive!
• This helps with anxiety, rushing through the test, or feeling stuck.
• Best of luck! 👏

[tamarajohnson]

Hi @chantaymorgan @Harsh91  @elenaburroni  @ellie_pramenko Rajat Dua  @christensenb 

I hope everyone has a great weekend! Look out for another quiz next week with some bonus questions throughout the week.

In the meantime study the following:

Understanding Workspaces and Person Partitions

Create a Snippet

📙Workspaces & Partitions can be tricky if your company never used them or if you are in the process of sectioning your instance.

📘Snippets are great features that come in handy with email or landing page builds. They save time and are efficient to use.

[Harsh91]

Hello @tamarajohnson ,

Thanks for the quiz and bonus questions. They are helping 🙂

Please find my answers for bonus question below:

•  Special features of engagement program.
  1. Stream : A pool of prioritised content that the engagement program will use to nurture people
  2. Cast : An event of sending emails from an Engagement Program.
  3. Content : Specific marketing assets and materials used to nurture leads through automated workflows.
  4. Stream Cadence : Fequency and timing of when content is delivered to leads within a particular stream.
  5. Person Cadence : Status that defines its ability to receive content from an engagement program
  6. Exhausted : Status of a lead who has received all the available content within a specific stream
  7. Content Engagement Level : It is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors
• List the 4 program types that Marketo
  1. Email Progam : To manage and send email campaigns.
  2. Engagement Program : To nurture leads over time with a series of automated emails and other content
  3. Default Program : To manage a variety of marketing activities that don't fit into the other three categories.
  4. Event Program : To manage events, both online (webinars) and offline (physical events).

Looking forward for more 🙂

Best,

Harsh

[tamarajohnson]

Hi @Harsh91 great work! 😁 +2 more bonus points

I am happy that you and @elenaburroni found these helpful! Once you're able to break down certain areas of study you'll have an advantage on your exam questions!

 Special features of engagement program.⭐ CORRECT ⭐

1. Stream :  A pool of prioritised content that the engagement program will use to nurture people
2. Cast : An event of sending emails from an Engagement Program.
3. Content : Specific marketing assets and materials used to nurture leads through automated workflows.
4. Stream Cadence : Fequency and timing of when content is delivered to leads within a particular stream.
5. Person Cadence : Status that defines its ability to receive content from an engagement program
6. Exhausted : Status of a lead who has received all the available content within a specific stream
7. Content Engagement Level : It is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors

Great details > Remember to visit Understanding Engagement Programs in the Marketo Guide to stay sharp!

Also, nice to list the Content Engagement Level which can also be found in detail in your Marketo Guide here > Understanding the Engagement Score

• List the 4 program types that Marketo ⭐CORRECT ⭐
  1. Email Progam : To manage and send email campaigns.
  2. Engagement Program : To nurture leads over time with a series of automated emails and other content
  3. Default Program : To manage a variety of marketing activities that don't fit into the other three categories.
  4. Event Program : To manage events, both online (webinars) and offline (physical events).

Nice Work! 😃  You're off to a good start > dive into your Marketo Guide: Understanding Programs for more detailed information!

[elenaburroni]

Hello @Tamara !

Thank your for your corrections and suggestions. 

I'll answer here the two bonus questions 😊

QUESTION 1

• Identify the special features of engagement program
  Stream: it is a set of content that the engagement program will use to nurture people in a particular stage. One nurturing setup can have multiple stream depending on buyer persona and how sales/marketing wants to nurture their leads
  Cast: it is the date when you want to start sending emails from engagement program
  Stream Cadence: it's the sequence or flow of event/actions.
  Person Cadence: it permits to set preference for individual member in the stream
  Content: they are the assets being used in the stream to nurture leads
  Exhausted: the person who has received every content in a stream is called exhausted for that particular stream
  Content Engagement Level: it is a score from 0 to 100 that will be provided by Marketo to your content using opens, clicks, unsubscribes, program success, and other factors.
  
  
  QUESTION 2
• List the 4 program types that Marketo has:
  email program (email blast with some feature like A/B testing and email head start)
  engagement program (designed to deliver content to people in a systematic way. it's useful to accomplish complex nurturing)
  event program (to organize and automate offline or online events with attendees at a specific date and time)
  default program (other programs not including not event, engagement or email)

Thank you again for your useful study tips!

Best, 

Elena

[tamarajohnson]

Great work @elenaburroni and reply!

You're up +2 points for engagement and question and answer! 😁

Identify the special features of engagement program ✔️
Stream: it is a set of content that the engagement program will use to nurture people in a particular stage. One nurturing setup can have multiple stream depending on buyer persona and how sales/marketing wants to nurture their leads
Cast: it is the date when you want to start sending emails from engagement program
Stream Cadence: it's the sequence or flow of event/actions.
Person Cadence: it permits to set preference for individual member in the stream
Content: they are the assets being used in the stream to nurture leads
Exhausted: the person who has received every content in a stream is called exhausted for that particular stream
Content Engagement Level: it is a score from 0 to 100 that will be provided by Marketo to your content using opens, clicks, unsubscribes, program success, and other factors.

🤓Very thorough and clear! A few more tips can be found here in the Marketo Guide for Creating An Engagement Program

Also, it's good know you can build drip campaigns with Default Programs using Smart Campaigns with Recurring Schedules.

That's if you have a very low-sequence promotional marketing campaign with a short period that you want to experiment with opposed to using a larger engagement program!

Example:

You may have Marketo Landing Page dedicated to people interested in winning a prize for a product promotion.

They visit your site, sign up, and give consent for communication.

You'll use this to send 5 emails to a new person. After the 5th email, if they have interacted with your emails (or website) and you send them a prize code to redeem. 

Anyone who redeems the code can now drop into a standard engagement program or they can be cultivated by your direct sales your sales team.

Anything is possible with your program builds and a great strategy! (This isn't an exam scenario, but a way to help you remember certain tips)

• List the 4 program types that Marketo has: ***PERFECT***
  email program (email blast with some feature like A/B testing and email head start)
  engagement program (designed to deliver content to people in a systematic way. it's useful to accomplish complex nurturing)
  event program (to organize and automate offline or online events with attendees at a specific date and time)
  default program (other programs not including not event, engagement or email)

🙂Nice! And these will be somewhere on the Section 1: Building and Managing programs in the Exam!

[elenaburroni]

Hi @tamarajohnson, 

here are my answer and relections about the test:

Question 1: Select which answers are true

Email programs play well with other programs. You can use an Email Program to do the following:

1. Use an email program to send out a webinar invitation. TRUE
2. Use an email program inside a default program to keep things organized. TRUE
3. Nest an email program inside an engagement program, since they can be used multiple times and run more than once. FALSE -> Email program can't be put inside an engagement program because they and can run one test per time

Question 2: Select which answers are true

Understanding Head Start Time in an Email Program

1. When you choose a date/time for an Email Program, it determines when the program will begin processing. If you want your emails to launch at the selected time, Head Start gives you that option by processing the program in advance. TRUE
2. With Head Start selected, the program will begin processing approximately 6 hours prior to the scheduled time. Once processing starts, the program is locked. FALSE ->  the program will start processing 12 hours before the scheduled time
3. If you unapprove your email program with less than 12 hours before its scheduled run time, but then change your mind, you’ll need to pick a new date/time that’s at least 12 hours ahead of when you approve it. TRUE

Question 3: Select which answers are true

Design Studio Assets

1.   After you’ve selected the replacement image/file in Design Studio with the same name and same file type (ex: .gif, .jpg) the new image/file will be saved but will not be live on all landing pages and emails once uploaded. You will need to manually reset them across all programs and asset types. FALSE -> the images/files will be updated everywhere
2. In Design Studio,  the Images and Files search only utilizes “begins with” functionality at this time. TRUE
3. The image editor allows you to make quick, light edits to your images in Marketo Engage for Marketo Landing Pages. Email images are locked and are not considered editable. TRUE

Question 4: Select which answers are true

SFDC Sync Leads - Salesforce Integration

1.   The lead (person) and contact sync is bidirectional. If you make changes to a record in either Salesforce or Marketo, your updates will be reflected in both systems. TRUE
2.   Marketo will not respect Salesforce validation rules. The sync will fail if the data format is wrong or missing required field information. Marketo will not log the result in the lead's Activity Log if this happens. FALSE -> it's the completely the opposite: marketo will respect SF rules, and it will log the result in the activity log
3.  You can manually force a sync of a person in Marketo to a lead in Salesforce by using the Sync Person to SFDC flow action and it will sync in real-time. TRUE

I would also like to thank you for the studying tips you gave us.

Best, 

Elena

[tamarajohnson]

Hi @elenaburroni Great Job!

Question 1: Select which answers are true  ⭐ CORRECT⭐

Email programs play well with other programs. You can use an Email Program to do the following:

1. Use an email program to send out a webinar invitation. TRUE
2. Use an email program inside a default program to keep things organized. TRUE
3. Nest an email program inside an engagement program, since they can be used multiple times and run more than once. FALSE -> Email program can't be put inside an engagement program because they and can run one test per time

Perfect answer! 🔥 see > Understanding Email Programs in Marketo Guide for more learning!

Question 2: Select which answers are true ⭐ CORRECT ⭐

Understanding Head Start Time in an Email Program

1. When you choose a date/time for an Email Program, it determines when the program will begin processing. If you want your emails to launch at the selected time, Head Start gives you that option by processing the program in advance. TRUE
2. With Head Start selected, the program will begin processing approximately 6 hours prior to the scheduled time. Once processing starts, the program is locked. FALSE ->  the program will start processing 12 hours before the scheduled time
   • 🍎VERY GOOD CATCH! The exam has some tricky questions that "feels" right but isn't - take your time when answering!
3. If you unapprove your email program with less than 12 hours before its scheduled run time, but then change your mind, you’ll need to pick a new date/time that’s at least 12 hours ahead of when you approve it. TRUE

Question 3: Select which answers are true  🤔 PARTIALLY RIGHT 😏

Design Studio Assets

1.   After you’ve selected the replacement image/file in Design Studio with the same name and same file type (ex: .gif, .jpg) the new image/file will be saved but will not be live on all landing pages and emails once uploaded. You will need to manually reset them across all programs and asset types. FALSE -> the images/files will be updated everywhere [RIGHT ANSWER] ✔️
2. In Design Studio,  the Images and Files search only utilizes “begins with” functionality at this time. TRUE
3. The image editor allows you to make quick, light edits to your images in Marketo Engage for Marketo Landing Pages. Email images are locked and are not considered editable. 👉 👉 Remember you can make edits everywhere. If an image is edited in Design Studio, and it has the same name/file when saved it will carry to the email. However, once it's deployed (sent to your audience or a sample to review, it cannot be changed)

Review the Marketo Guide 📕  Replace an Uploaded Image or File

Question 4: Select which answers are true ⭐ CORRECT ⭐

SFDC Sync Leads - Salesforce Integration

1.   The lead (person) and contact sync is bidirectional. If you make changes to a record in either Salesforce or Marketo, your updates will be reflected in both systems. TRUE
2.   Marketo will not respect Salesforce validation rules. The sync will fail if the data format is wrong or missing required field information. Marketo will not log the result in the lead's Activity Log if this happens. FALSE -> it's the completely the opposite: marketo will respect SF rules, and it will log the result in the activity log [Great Catch! 🍎]
3.  You can manually force a sync of a person in Marketo to a lead in Salesforce by using the Sync Person to SFDC flow action and it will sync in real-time. TRUE

See your Marketo Guide on SFDC Sync: Lead Sync

😁Very good job! 3.5 or of 4! 👩‍🎓

[Harsh91]

Hello @tamarajohnson ,

Please find my answers below as I strike through the wrong answer.

Also apologies if I need to send the answers somewhere else and not here in thread.

Question 1: Select which answers are true

Email programs play well with other programs. You can use an Email Program to do the following:

1. Use an email program to send out a webinar invitation.
2. Use an email program inside a default program to keep things organized.
3. Nest an email program inside an engagement program, since they can be used multiple times and run more than once.

Question 2: Select which answers are true

Understanding Head Start Time in an Email Program

1. When you choose a date/time for an Email Program, it determines when the program will begin processing. If you want your emails to launch at the selected time, Head Start gives you that option by processing the program in advance.
2. With Head Start selected, the program will begin processing approximately 6 hours prior to the scheduled time. Once processing starts, the program is locked.
3. If you unapprove your email program with less than 12 hours before its scheduled run time, but then change your mind, you’ll need to pick a new date/time that’s at least 12 hours ahead of when you approve it.

Question 3: Select which answers are true

Design Studio Assets

1.   After you’ve selected the replacement image/file in Design Studio with the same name and same file type (ex: .gif, .jpg) the new image/file will be saved but will not be live on all landing pages and emails once uploaded. You will need to manually reset them across all programs and asset types.
2. In Design Studio,  the Images and Files search only utilizes “begins with” functionality at this time.
3. The image editor allows you to make quick, light edits to your images in Marketo Engage for Marketo Landing Pages. Email images are locked and are not considered editable.

Question 4: Select which answers are true

SFDC Sync Leads - Salesforce Integration

1.   The lead (person) and contact sync is bidirectional. If you make changes to a record in either Salesforce or Marketo, your updates will be reflected in both systems.
2.   Marketo will not respect Salesforce validation rules. The sync will fail if the data format is wrong or missing required field information. Marketo will not log the result in the lead's Activity Log if this happens.
3.  You can manually force a sync of a person in Marketo to a lead in Salesforce by using the Sync Person to SFDC flow action and it will sync in real-time.

Best,
Harsh

[tamarajohnson]

Hi @Harsh91 ! Great Job!

Question 1: Select which answers are true ⭐ CORRECT ⭐

Email programs play well with other programs. You can use an Email Program to do the following:

1. Use an email program to send out a webinar invitation.
2. Use an email program inside a default program to keep things organized.
3. Nest an email program inside an engagement program, since they can be used multiple times and run more than once.

🍎You're right! Email Programs can only be used 1 time, and they cannot be nested inside Engagement programs!

See your Marketo Guide on Understanding Email Programs

Question 2: Select which answers are true ⭐ CORRECT  ⭐

Understanding Head Start Time in an Email Program

1. When you choose a date/time for an Email Program, it determines when the program will begin processing. If you want your emails to launch at the selected time, Head Start gives you that option by processing the program in advance.
2. With Head Start selected, the program will begin processing approximately 6 hours prior to the scheduled time. Once processing starts, the program is locked.
3. If you unapprove your email program with less than 12 hours before its scheduled run time, but then change your mind, you’ll need to pick a new date/time that’s at least 12 hours ahead of when you approve it.

🍎Nice job! And good catch! Head Start will begin approximately 12 hours prior to the scheduled time!

See Head Start for Email Programs in your Marketo Guide for more learning!

Question 3: Select which answers are true ⭐  CORRECT ⭐

Design Studio Assets

1.   After you’ve selected the replacement image/file in Design Studio with the same name and same file type (ex: .gif, .jpg) the new image/file will be saved but will not be live on all landing pages and emails once uploaded. You will need to manually reset them across all programs and asset types.
2. In Design Studio,  the Images and Files search only utilizes “begins with” functionality at this time.
3. The image editor allows you to make quick, light edits to your images in Marketo Engage for Marketo Landing Pages. Email images are locked and are not considered editable.

🍎Very good! You don't have to manually update assets across the programs if the image name/type match! Learn more in your Marketo Guide for Replace and Upload an Image or File for more training tips! 

Question 4: Select which answers are true ⭐CORRECT⭐

SFDC Sync Leads - Salesforce Integration

1.   The lead (person) and contact sync is bidirectional. If you make changes to a record in either Salesforce or Marketo, your updates will be reflected in both systems.
2.   Marketo will not respect Salesforce validation rules. The sync will fail if the data format is wrong or missing required field information. Marketo will not log the result in the lead's Activity Log if this happens.
3.  You can manually force a sync of a person in Marketo to a lead in Salesforce by using the Sync Person to SFDC flow action and it will sync in real-time.

🍎Perfect! Yes you are right! Marketo DOES respect Salesforce validation rules! And Marketo will log the results in the lead's activity log! See SFDC Sync: Lead Sync in your Marketo Guide for more tips and answers!

🔥Great score 4 out of 4! 🔥

[Harsh91]

Hello @tjohnson1 and everyone!!

Hope you all are doing well. 😊

I'm Harsh, working for the ServicePlan Group in Düsseldorf, Germany in Adobe Solutions team. I have been working with different Adobe solutions for the last 10 years but this will be my first time to work with Marketo and marketing automation solutions.

I'm excited to connect with you all and learn.

Looking forward to this program.

Best,

Harsh

[tamarajohnson]

Hi @Harsh91 

I'm happy to connect with you on our contextual thread, and I'm glad your login information was solved.

I enjoy Marketo and am quite excited that it's a part of Adobe's vast number of products. My background is in graphic design and architecture so Adobe Creative Suite is something I used for 20 years. I have used Marketo for the past 5 years to learn the marketing environment. I'm here to help and answer as much as I can. The Marketo Community is full of people who want to help and have experience in so many dynamics of the program. 

-Tamara

[elenaburroni]

Hello @Harsh91,

Welcome to the group! It's great to have someone with your extensive Adobe experience on board. Given your expertise, I'm curious: which of the topics covered in this program do you think will be the most challenging for you?

Looking forward to your insights and to learning together.

Best,
Elena