🗣️ [Mentor Tamara Johnson] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[tamarajohnson]

Hi @Harsh91 ! Great Job!

Question 1: Select which answers are true ⭐ CORRECT ⭐

Email programs play well with other programs. You can use an Email Program to do the following:

1. Use an email program to send out a webinar invitation.
2. Use an email program inside a default program to keep things organized.
3. Nest an email program inside an engagement program, since they can be used multiple times and run more than once.

🍎You're right! Email Programs can only be used 1 time, and they cannot be nested inside Engagement programs!

See your Marketo Guide on Understanding Email Programs

Question 2: Select which answers are true ⭐ CORRECT  ⭐

Understanding Head Start Time in an Email Program

1. When you choose a date/time for an Email Program, it determines when the program will begin processing. If you want your emails to launch at the selected time, Head Start gives you that option by processing the program in advance.
2. With Head Start selected, the program will begin processing approximately 6 hours prior to the scheduled time. Once processing starts, the program is locked.
3. If you unapprove your email program with less than 12 hours before its scheduled run time, but then change your mind, you’ll need to pick a new date/time that’s at least 12 hours ahead of when you approve it.

🍎Nice job! And good catch! Head Start will begin approximately 12 hours prior to the scheduled time!

See Head Start for Email Programs in your Marketo Guide for more learning!

Question 3: Select which answers are true ⭐  CORRECT ⭐

Design Studio Assets

1.   After you’ve selected the replacement image/file in Design Studio with the same name and same file type (ex: .gif, .jpg) the new image/file will be saved but will not be live on all landing pages and emails once uploaded. You will need to manually reset them across all programs and asset types.
2. In Design Studio,  the Images and Files search only utilizes “begins with” functionality at this time.
3. The image editor allows you to make quick, light edits to your images in Marketo Engage for Marketo Landing Pages. Email images are locked and are not considered editable.

🍎Very good! You don't have to manually update assets across the programs if the image name/type match! Learn more in your Marketo Guide for Replace and Upload an Image or File for more training tips! 

Question 4: Select which answers are true ⭐CORRECT⭐

SFDC Sync Leads - Salesforce Integration

1.   The lead (person) and contact sync is bidirectional. If you make changes to a record in either Salesforce or Marketo, your updates will be reflected in both systems.
2.   Marketo will not respect Salesforce validation rules. The sync will fail if the data format is wrong or missing required field information. Marketo will not log the result in the lead's Activity Log if this happens.
3.  You can manually force a sync of a person in Marketo to a lead in Salesforce by using the Sync Person to SFDC flow action and it will sync in real-time.

🍎Perfect! Yes you are right! Marketo DOES respect Salesforce validation rules! And Marketo will log the results in the lead's activity log! See SFDC Sync: Lead Sync in your Marketo Guide for more tips and answers!

🔥Great score 4 out of 4! 🔥

[elenaburroni]

Hi @tamarajohnson, 

here are my answer and relections about the test:

Question 1: Select which answers are true

Email programs play well with other programs. You can use an Email Program to do the following:

1. Use an email program to send out a webinar invitation. TRUE
2. Use an email program inside a default program to keep things organized. TRUE
3. Nest an email program inside an engagement program, since they can be used multiple times and run more than once. FALSE -> Email program can't be put inside an engagement program because they and can run one test per time

Question 2: Select which answers are true

Understanding Head Start Time in an Email Program

1. When you choose a date/time for an Email Program, it determines when the program will begin processing. If you want your emails to launch at the selected time, Head Start gives you that option by processing the program in advance. TRUE
2. With Head Start selected, the program will begin processing approximately 6 hours prior to the scheduled time. Once processing starts, the program is locked. FALSE ->  the program will start processing 12 hours before the scheduled time
3. If you unapprove your email program with less than 12 hours before its scheduled run time, but then change your mind, you’ll need to pick a new date/time that’s at least 12 hours ahead of when you approve it. TRUE

Question 3: Select which answers are true

Design Studio Assets

1.   After you’ve selected the replacement image/file in Design Studio with the same name and same file type (ex: .gif, .jpg) the new image/file will be saved but will not be live on all landing pages and emails once uploaded. You will need to manually reset them across all programs and asset types. FALSE -> the images/files will be updated everywhere
2. In Design Studio,  the Images and Files search only utilizes “begins with” functionality at this time. TRUE
3. The image editor allows you to make quick, light edits to your images in Marketo Engage for Marketo Landing Pages. Email images are locked and are not considered editable. TRUE

Question 4: Select which answers are true

SFDC Sync Leads - Salesforce Integration

1.   The lead (person) and contact sync is bidirectional. If you make changes to a record in either Salesforce or Marketo, your updates will be reflected in both systems. TRUE
2.   Marketo will not respect Salesforce validation rules. The sync will fail if the data format is wrong or missing required field information. Marketo will not log the result in the lead's Activity Log if this happens. FALSE -> it's the completely the opposite: marketo will respect SF rules, and it will log the result in the activity log
3.  You can manually force a sync of a person in Marketo to a lead in Salesforce by using the Sync Person to SFDC flow action and it will sync in real-time. TRUE

I would also like to thank you for the studying tips you gave us.

Best, 

Elena

[tamarajohnson]

Hi @elenaburroni Great Job!

Question 1: Select which answers are true  ⭐ CORRECT⭐

Email programs play well with other programs. You can use an Email Program to do the following:

1. Use an email program to send out a webinar invitation. TRUE
2. Use an email program inside a default program to keep things organized. TRUE
3. Nest an email program inside an engagement program, since they can be used multiple times and run more than once. FALSE -> Email program can't be put inside an engagement program because they and can run one test per time

Perfect answer! 🔥 see > Understanding Email Programs in Marketo Guide for more learning!

Question 2: Select which answers are true ⭐ CORRECT ⭐

Understanding Head Start Time in an Email Program

1. When you choose a date/time for an Email Program, it determines when the program will begin processing. If you want your emails to launch at the selected time, Head Start gives you that option by processing the program in advance. TRUE
2. With Head Start selected, the program will begin processing approximately 6 hours prior to the scheduled time. Once processing starts, the program is locked. FALSE ->  the program will start processing 12 hours before the scheduled time
   • 🍎VERY GOOD CATCH! The exam has some tricky questions that "feels" right but isn't - take your time when answering!
3. If you unapprove your email program with less than 12 hours before its scheduled run time, but then change your mind, you’ll need to pick a new date/time that’s at least 12 hours ahead of when you approve it. TRUE

Question 3: Select which answers are true  🤔 PARTIALLY RIGHT 😏

Design Studio Assets

1.   After you’ve selected the replacement image/file in Design Studio with the same name and same file type (ex: .gif, .jpg) the new image/file will be saved but will not be live on all landing pages and emails once uploaded. You will need to manually reset them across all programs and asset types. FALSE -> the images/files will be updated everywhere [RIGHT ANSWER] ✔️
2. In Design Studio,  the Images and Files search only utilizes “begins with” functionality at this time. TRUE
3. The image editor allows you to make quick, light edits to your images in Marketo Engage for Marketo Landing Pages. Email images are locked and are not considered editable. 👉 👉 Remember you can make edits everywhere. If an image is edited in Design Studio, and it has the same name/file when saved it will carry to the email. However, once it's deployed (sent to your audience or a sample to review, it cannot be changed)

Review the Marketo Guide 📕  Replace an Uploaded Image or File

Question 4: Select which answers are true ⭐ CORRECT ⭐

SFDC Sync Leads - Salesforce Integration

1.   The lead (person) and contact sync is bidirectional. If you make changes to a record in either Salesforce or Marketo, your updates will be reflected in both systems. TRUE
2.   Marketo will not respect Salesforce validation rules. The sync will fail if the data format is wrong or missing required field information. Marketo will not log the result in the lead's Activity Log if this happens. FALSE -> it's the completely the opposite: marketo will respect SF rules, and it will log the result in the activity log [Great Catch! 🍎]
3.  You can manually force a sync of a person in Marketo to a lead in Salesforce by using the Sync Person to SFDC flow action and it will sync in real-time. TRUE

See your Marketo Guide on SFDC Sync: Lead Sync

😁Very good job! 3.5 or of 4! 👩‍🎓

[tamarajohnson]

Hi @chantaymorgan @Harsh91  @elenaburroni  @ellie_pramenko Rajat Dua  @christensenb 

Right now Elena and Harsh are very active on our thread! 1 Quiz is behind us!

Leader for this week's Quiz > HARSH Perfect 4 out of 4 💡

@chantaymorgan - Looking forward to seeing you on the contextual thread soon!

@ellie_pramenko - Feel free to share a bit about yourself with the group!

@christensenb - Jump in anytime to ask questions or share your Marketo journey!

2 Bonus question > 

• Identify the special features of engagement program.
• List the 4 program types that Marketo has.

Last: Study Tip! 📖

Sleep and calmness work wonders for testing! Although your exam is multiple choice with a generous time limit to complete it, you still need to focus and read each answer - sometimes 3xs to make sure it's correct.

• If you have a full-time job, think about taking a rest day before your exam to unwind and prep for your exam.
• Clear your mind and schedule so you have time to focus on your studies.
• Next, think about when are you most alert. Are you an early bird 🐦  rising at dawn and clear, or a mid-day type who feels energized in the afternoon ⌚  Either way, sync your test time to your best most active time that you are considered productive!
• This helps with anxiety, rushing through the test, or feeling stuck.
• Best of luck! 👏

[elenaburroni]

Hello @Tamara !

Thank your for your corrections and suggestions. 

I'll answer here the two bonus questions 😊

QUESTION 1

• Identify the special features of engagement program
  Stream: it is a set of content that the engagement program will use to nurture people in a particular stage. One nurturing setup can have multiple stream depending on buyer persona and how sales/marketing wants to nurture their leads
  Cast: it is the date when you want to start sending emails from engagement program
  Stream Cadence: it's the sequence or flow of event/actions.
  Person Cadence: it permits to set preference for individual member in the stream
  Content: they are the assets being used in the stream to nurture leads
  Exhausted: the person who has received every content in a stream is called exhausted for that particular stream
  Content Engagement Level: it is a score from 0 to 100 that will be provided by Marketo to your content using opens, clicks, unsubscribes, program success, and other factors.
  
  
  QUESTION 2
• List the 4 program types that Marketo has:
  email program (email blast with some feature like A/B testing and email head start)
  engagement program (designed to deliver content to people in a systematic way. it's useful to accomplish complex nurturing)
  event program (to organize and automate offline or online events with attendees at a specific date and time)
  default program (other programs not including not event, engagement or email)

Thank you again for your useful study tips!

Best, 

Elena

[tamarajohnson]

Great work @elenaburroni and reply!

You're up +2 points for engagement and question and answer! 😁

Identify the special features of engagement program ✔️
Stream: it is a set of content that the engagement program will use to nurture people in a particular stage. One nurturing setup can have multiple stream depending on buyer persona and how sales/marketing wants to nurture their leads
Cast: it is the date when you want to start sending emails from engagement program
Stream Cadence: it's the sequence or flow of event/actions.
Person Cadence: it permits to set preference for individual member in the stream
Content: they are the assets being used in the stream to nurture leads
Exhausted: the person who has received every content in a stream is called exhausted for that particular stream
Content Engagement Level: it is a score from 0 to 100 that will be provided by Marketo to your content using opens, clicks, unsubscribes, program success, and other factors.

🤓Very thorough and clear! A few more tips can be found here in the Marketo Guide for Creating An Engagement Program

Also, it's good know you can build drip campaigns with Default Programs using Smart Campaigns with Recurring Schedules.

That's if you have a very low-sequence promotional marketing campaign with a short period that you want to experiment with opposed to using a larger engagement program!

Example:

You may have Marketo Landing Page dedicated to people interested in winning a prize for a product promotion.

They visit your site, sign up, and give consent for communication.

You'll use this to send 5 emails to a new person. After the 5th email, if they have interacted with your emails (or website) and you send them a prize code to redeem. 

Anyone who redeems the code can now drop into a standard engagement program or they can be cultivated by your direct sales your sales team.

Anything is possible with your program builds and a great strategy! (This isn't an exam scenario, but a way to help you remember certain tips)

• List the 4 program types that Marketo has: ***PERFECT***
  email program (email blast with some feature like A/B testing and email head start)
  engagement program (designed to deliver content to people in a systematic way. it's useful to accomplish complex nurturing)
  event program (to organize and automate offline or online events with attendees at a specific date and time)
  default program (other programs not including not event, engagement or email)

🙂Nice! And these will be somewhere on the Section 1: Building and Managing programs in the Exam!

[Harsh91]

Hello @tamarajohnson ,

Thanks for the quiz and bonus questions. They are helping 🙂

Please find my answers for bonus question below:

•  Special features of engagement program.
  1. Stream : A pool of prioritised content that the engagement program will use to nurture people
  2. Cast : An event of sending emails from an Engagement Program.
  3. Content : Specific marketing assets and materials used to nurture leads through automated workflows.
  4. Stream Cadence : Fequency and timing of when content is delivered to leads within a particular stream.
  5. Person Cadence : Status that defines its ability to receive content from an engagement program
  6. Exhausted : Status of a lead who has received all the available content within a specific stream
  7. Content Engagement Level : It is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors
• List the 4 program types that Marketo
  1. Email Progam : To manage and send email campaigns.
  2. Engagement Program : To nurture leads over time with a series of automated emails and other content
  3. Default Program : To manage a variety of marketing activities that don't fit into the other three categories.
  4. Event Program : To manage events, both online (webinars) and offline (physical events).

Looking forward for more 🙂

Best,

Harsh

[tamarajohnson]

Hi @Harsh91 great work! 😁 +2 more bonus points

I am happy that you and @elenaburroni found these helpful! Once you're able to break down certain areas of study you'll have an advantage on your exam questions!

 Special features of engagement program.⭐ CORRECT ⭐

1. Stream :  A pool of prioritised content that the engagement program will use to nurture people
2. Cast : An event of sending emails from an Engagement Program.
3. Content : Specific marketing assets and materials used to nurture leads through automated workflows.
4. Stream Cadence : Fequency and timing of when content is delivered to leads within a particular stream.
5. Person Cadence : Status that defines its ability to receive content from an engagement program
6. Exhausted : Status of a lead who has received all the available content within a specific stream
7. Content Engagement Level : It is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors

Great details > Remember to visit Understanding Engagement Programs in the Marketo Guide to stay sharp!

Also, nice to list the Content Engagement Level which can also be found in detail in your Marketo Guide here > Understanding the Engagement Score

• List the 4 program types that Marketo ⭐CORRECT ⭐
  1. Email Progam : To manage and send email campaigns.
  2. Engagement Program : To nurture leads over time with a series of automated emails and other content
  3. Default Program : To manage a variety of marketing activities that don't fit into the other three categories.
  4. Event Program : To manage events, both online (webinars) and offline (physical events).

Nice Work! 😃  You're off to a good start > dive into your Marketo Guide: Understanding Programs for more detailed information!

[tamarajohnson]

Hi @chantaymorgan @Harsh91  @elenaburroni  @ellie_pramenko Rajat Dua  @christensenb 

I hope everyone has a great weekend! Look out for another quiz next week with some bonus questions throughout the week.

In the meantime study the following:

Understanding Workspaces and Person Partitions

Create a Snippet

📙Workspaces & Partitions can be tricky if your company never used them or if you are in the process of sectioning your instance.

📘Snippets are great features that come in handy with email or landing page builds. They save time and are efficient to use.

[christensenb]

Hi All, happy Friday! I am very late to this party, but it's nice to meet all of you. 😊

I am on the Business Communications team at Evernorth Health Services, a company of the Cigna Group. I have been managing B2B communications on this team for the past 3.5 years. We send around 400-500 emails through Marketo on an annual basis. I am very familiar with the tool and how it works, but do not build the emails themselves prior to sending them. 

I'm excited to jump in (and catch up!)