🗣️ [Mentor Catalina Paduraru] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Catalina Paduraru (@CatalinaP) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Catalina:

Passionate marketer with 15+ years of experience, focused on Marketing Automation and Marketing Operations. 

As a Marketing Automation Technical Lead, I work in partnership with Marketing and Technology teams to deliver solutions for automation requirements and systems integration. 

I have a strong background in customer acquisition, re-engagement, and retention strategies, along with solid experience in working with databases, data analysis, segmentation, marketing automation platforms, and CRM systems such as Marketo Engage, Salesforce, Unica EMM, Capsule, SALESmanago, HubSpot, and Web360.

Favorite quote: “Nothing is impossible, the word itself says 'I'm possible'!” (Audrey Hepburn)”

Aspirants mapped to @CatalinaP 

1. @Kady-anne 
2. @aisha_owens 
3. @megangregory 
4. @kategriffin 
5. @nkhan2 
6. @sahil_1512 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Catalina, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Catalina and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Kady-anne]

Welcome everyone! Super excited to be upskilling alongside you. I've added some small details about myself to get the ball rolling and can't wait to e-meet you all 😊

• Based in Canada (Brampton, ON)
• Marketing Automation Specialist at Dayforce
• Fun fact: I have no Marketing experience. However leaders at my company believed I had a natural affinity for all things automation and so I was hired to the team Jan 3, 2024

[megangregory]

I love that for you!  To be seen for your strengths and potential is a wonderful gift.  You must have really demonstrated that to them.  Can't wait to see all the good things you achieve after this training!

[sahil_1512]

Hello Everyone,

Eagerly looking forward to this and learning a lot from @CatalinaP and grow together with fellow members.

I'm based in New Delhi, India. Currently working as a Sr. Executive - Marketing with AdvantageGo.

I would like to connect with you all....here's my LI - https://www.linkedin.com/in/sahilchauhan15/

Cheers!

Sahil

[megangregory]

Thanks for connecting!

[CatalinaP]

Hi everyone, welcome aboard! I'm really happy you decided to take the next step! Don't hesitate to ask questions or share your thoughts and ideas. Let's make this a great journey together!

[CatalinaP]

Hi team,

Here are the main details related to Adobe Marketo Engage Professional Certification:

Exam details

• Level: Professional (0-12 months’ experience)
• Passing Score: 36/55
• Time: 110 mins
• Delivery: Online proctored (requires camera access)

Minimum experience
You should have:

Approximately 6 months’ hands-on experience
The ability to understand the marketing needs expressed by task requirements in order to apply a technical solution
The ability to build a simple program from beginning to end
The ability to create a Smart List and Smart Campaign
Knowledge of how to create segmentations
An understanding of Data review (cleanup)
An understanding of Database (how to create people, Activity Log, unsubscribe, blocklist, email invalid concepts)
The Ability to understand the importance of privacy regulations
Understanding of Email marketing

https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ame/ame-pr... 

[CatalinaP]

Let's start the learning journey with the first module in the curriculum.

I will divide the module into several lessons so that we can go through it in a structured way. 

Section 1: Building and managing programs (39%)

Objectives:

Understand the basics of Marketo programs.
Learn how to build and manage different types of programs.
Develop skills to optimize program performance.

Introduction to Marketo Programs

Lesson 1: Introduction to Marketo Programs

Topics:

Understanding Marketing goals and Strategy

Overview of Marketo Engage and its key features.
Types of programs in Marketo: Email, Engagement, Event, Default.
The importance of programs in marketing automation.

Activities:

Reading Assignment 

Fundamentals:

- Goals and Strategy: https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/fundamentals/goals-and-strategy-l... 

- Organizational Structure: https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/fundamentals/organizational-struc... 

- Content Marketing: https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/fundamentals/content-marketing-le... 

- Buyer Personas: https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/fundamentals/buyer-personas-learn 

- Programs and Campaigns: https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/fundamentals/programs-and-campaig... 

- Navigate the Marketo Engage User Interface: https://experienceleague.adobe.com/en/docs/experiences-by-you/experiences-by-you/marketo-engage/fund... 

- Best practices for creating foundational programs: https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/fundamentals/best-practices-for-c... 

- Personalize with token - https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/fundamentals/personalize-with-tok... 

Additional documentation on programs: 

- https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/programs-and-campaigns/understand... 

Key Points:

• Programs are the building blocks of marketing activities in Marketo, providing a structured way to manage and automate tasks.
• There are four main types of programs: Email, Engagement, Event, and Default, each serving different purposes and goals.
• Effective use of programs can enhance marketing efficiency, consistency, and effectiveness.

Task: Read the documentation and summarize the key points.

Reflection Questions:

• Reflect on how you currently manage marketing campaigns and the potential benefits of using Marketo programs.
• How can organizing your marketing activities into programs improve efficiency?
• What are the potential challenges you might face when implementing Marketo programs, and how can you overcome them?

Summary of Lesson 1

In this lesson, we've introduced Marketo Engage and the different types of programs it offers. Understanding these basics is crucial as we move forward to more detailed aspects of building and managing these programs.

[aisha_owens]

Hello everyone!

Super excited to meet you all! 🌟

My name is Aisha and I am based in Atlanta, Georgia! I am an Email Nurture Program Specialist at Jamf Software, responsible for 400+ emails for my organization! I also didn't have much marketing experience prior to this role, and had no Marketo experience prior to this role but I had a background in Sales and Customer Success so I am able to understand the customer journey and implement that into this role.

Super excited to meet and learn with you all! Connect with me on Linkedin!

[megangregory]

Hi Everyone!

I'm excited to be here!  I too am in Atlanta.  I have my own startup marketing agency which grew out of work I did previously as an employee.  One of my clients today uses Marketo and I have been the co-manager on that project with the Dir of Demand Gen.  It is an amazing program we have built!  Because I have enjoyed this project so much, I would like to take on more projects and help grow those types of clients.  I am excited for the certification program to help fill in any gaps I may have and use that as a springboard to adding on more Marketo projects.

We use Marketo to run a global nurture program, monthly newsletters for customers and partners, an internal newsletter for the training program communication, NPS management, Win/Loss Program and all event management - they do about 50 events a year!  It's a robust program and we are always looking for new ways to use automation.

We migrated from Pardot and so we LOVE Marketo so much - tons of flexibility and a great program!

Look forward to meeting everyone!  Let's connect on LinkedIn!

P.S. a Fun Fact about me, is my name is spelled Megan - but pronounced Mee-gan with long e.  Yes everyone gets it wrong but then once you learn it, it sometimes messes up your other Megan friends - ha ha!