Hi Mee-gan @megangregory !
Your startup marketing agency sounds impressive/ inspiring, and itβs great to hear about your success with Marketo. Looking forward to connecting and learning more from your experiences!
Hi team, let's continue to dive deep into Module 1 by learning more about Marketo Programs.
In Marketo, a program is a container for managing and organizing various marketing activities.
Structure of a Program:
- Smart Campaigns: Within a program, smart campaigns automate the execution of marketing activities based on predefined criteria and actions.
- Smart Lists: These are dynamic lists that segment your audience based on specific filters and criteria.
- Email and Landing Page Assets: Programs include email templates and landing pages tailored to specific campaigns.
- Reports and Analytics: Programs feature reporting tools to analyze performance and measure success.
*Assets- customizable content such as Emails, Landing Pages, Forms, Polls and so on.
Types of Programs in Marketo
Example:
Imagine you are running a new product launch campaign. You can create a program specifically for this campaign, which would include:
Lesson 2: Building an Email Program
Marketo documentation: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs...
Steps to Create an Email Program in Marketo
Hands-On Exercise
Exercise: Creating an Email Program
Step 1: Create the Program
Step 2: Set Up Email Templates and Assets
Step 3: Configure a Smart Campaign
Step 4: Track Performance
Key Points
Email Program- use criteria: when you are sending out a single email once to a group of people at a specific date and time.
Special features:
Smart List
Definition:
Features:
Example:
A smart list that includes all contacts who have opened an email in the last 7 days and are located in North America.
Static List
Definition:
Features:
Example:
When to Use Each:
Program Channel
In Marketo, a program channel is a main element that helps categorize and track the different types of marketing activities you are executing within a program. It defines the nature of the program and outlines the stages or steps a lead or contact goes through within that program. Essentially, channels help you manage and measure the effectiveness of your marketing efforts by providing a framework for organizing and reporting on program performance.
Key Aspects of Program Channels
Example of Program Channels and Member Statuses
Email Program Channel
Webinar Program Channel
Hi team,
I hope you all had the chance to go over the shared documentation on Module 1. Please let me know if you have any questions or if there are any topics that need additional clarification.
Meanwhile, let's practice what we have learned so far with a quick quiz.
What is the purpose of a smart list in a Marketo email program?
What actions can be included in the flow step of a smart campaign?
Which section in Marketo provides insights into the performance of an email campaign?
Thank you for participating!
Please see responses highlighted below - thanks all π
What is the purpose of a smart list in a Marketo email program?
What actions can be included in the flow step of a smart campaign?
Which section in Marketo provides insights into the performance of an email campaign?
Hi team - here are my answers:
What is the purpose of a smart list in a Marketo email program?
What actions can be included in the flow step of a smart campaign?
Which section in Marketo provides insights into the performance of an email campaign?
Hi team,
Before we move on to a new lesson, let's test our knowledge on the email program with a quick quiz. Also, don't forget about the quiz posted last week!
1. Which of the following is the first step when creating an email program in Marketo?
a) Creating email templates
b) Setting up smart campaigns
c) Creating a new program
d) Defining the smart list criteria
2. In Marketo, what is the main function of an email template?
a) To segment contacts based on behavior
b) To automate email sending schedules
c) To provide a consistent design and layout for emails
d) To track email performance metrics
3. What is the purpose of a "Smart List" in Marketo's email program?
a) To manage email scheduling
b) To design the email content
c) To define the criteria for targeting specific contacts
d) To analyze campaign performance
4. Which action cannot be included in the flow steps of a smart campaign in Marketo?
a) Send Email
b) Add to List
c) Modify data value
d) Create a new program
5. How do you measure the success of an email program in Marketo?
a) By the number of emails sent
b) By the detailed metrics in the Analytics section
c) By the total number of contacts in the smart list
d) By the number of email templates created
6. What is the role of member statuses in a Marketo program channel?
a) To create dynamic email content
b) To track the progression of contacts through the program stages
c) To design the email layout
d) To set up email scheduling
Please select the most appropriate answer for each question and share your answers with the team by Tuesday, June 11.
1. Which of the following is the first step when creating an email program in Marketo?
a) Creating email templates
b) Setting up smart campaigns
c) Creating a new program
d) Defining the smart list criteria
2. In Marketo, what is the main function of an email template?
a) To segment contacts based on behavior
b) To automate email sending schedules
c) To provide a consistent design and layout for emails
d) To track email performance metrics
3. What is the purpose of a "Smart List" in Marketo's email program?
a) To manage email scheduling
b) To design the email content
c) To define the criteria for targeting specific contacts
d) To analyze campaign performance
4. Which action cannot be included in the flow steps of a smart campaign in Marketo?
a) Send Email
b) Add to List
c) Modify data value
d) Create a new program
5. How do you measure the success of an email program in Marketo?
a) By the number of emails sent
b) By the detailed metrics in the Analytics section
c) By the total number of contacts in the smart list
d) By the number of email templates created
6. What is the role of member statuses in a Marketo program channel?
a) To create dynamic email content
b) To track the progression of contacts through the program stages
c) To design the email layout
d) To set up email scheduling
Hey Team! Please see responses for this week's quiz π
1. Which of the following is the first step when creating an email program in Marketo?
a) Creating email templates
b) Setting up smart campaigns
c) Creating a new program
d) Defining the smart list criteria
2. In Marketo, what is the main function of an email template?
a) To segment contacts based on behavior
b) To automate email sending schedules
c) To provide a consistent design and layout for emails
d) To track email performance metrics
3. What is the purpose of a "Smart List" in Marketo's email program?
a) To manage email scheduling
b) To design the email content
c) To define the criteria for targeting specific contacts
d) To analyze campaign performance
4. Which action cannot be included in the flow steps of a smart campaign in Marketo?
a) Send Email
b) Add to List
c) Modify data value
d) Create a new program
5. How do you measure the success of an email program in Marketo?
a) By the number of emails sent
b) By the detailed metrics in the Analytics section
c) By the total number of contacts in the smart list
d) By the number of email templates created
6. What is the role of member statuses in a Marketo program channel?
a) To create dynamic email content
b) To track the progression of contacts through the program stages
c) To design the email layout
d) To set up email scheduling
Here are my answers:
1. Which of the following is the first step when creating an email program in Marketo?
a) Creating email templates
b) Setting up smart campaigns
c) Creating a new program
d) Defining the smart list criteria
2. In Marketo, what is the main function of an email template?
a) To segment contacts based on behavior
b) To automate email sending schedules
c) To provide a consistent design and layout for emails
d) To track email performance metrics
3. What is the purpose of a "Smart List" in Marketo's email program?
a) To manage email scheduling
b) To design the email content
c) To define the criteria for targeting specific contacts
d) To analyze campaign performance
4. Which action cannot be included in the flow steps of a smart campaign in Marketo?
a) Send Email
b) Add to List
c) Modify data value
d) Create a new program
5. How do you measure the success of an email program in Marketo?
a) By the number of emails sent
b) By the detailed metrics in the Analytics section
c) By the total number of contacts in the smart list
d) By the number of email templates created
6. What is the role of member statuses in a Marketo program channel?
a) To create dynamic email content
b) To track the progression of contacts through the program stages
c) To design the email layout
d) To set up email scheduling
Hi team,
It looks like Monday brings good news!
You can now fill out the following form to apply for a 50% discount on the exam fee as a thank you for your participation in the Adobe Marketo Engage Community Mentorship Program.
https://forms.office.com/r/M0QZUCbAKG
Please let me know if you can access the form.