Study Guide: Adobe Marketo Engage Business Practitioner Expert Renewal

As I set out to take my Expert Certification renewal late last year (Nov 2023), I was pleasantly surprised to see that Adobe has a set of guides to direct users to various resources for study purposes (much better than when I first took my exams and I had to use Community information entirely as nothing was provided!). However, for the Expert version, it still didn't hit the mark for me because links were general ones - sending me either to Product Documentation or the Community writ large. 


So, I've put together a complete list of the specific resources I used to study for each topic, laid out in the same format as the Adobe study guide, and thought I'd share with the Community that has helped me out so much from my first days with Marketo. Please feel free to share the link with anyone that may benefit, and keep me posted on any links that might expire (I'll keep things updated as the exams/resources evolve).


*Note: Any topics that don't have links are those best understood through use of Marketo and working experience of the tool.


Section 1: Administration and maintenance (12%)



Section 2: Marketing activities/Campaign management (48%)



Section 3: Lead management (10%)



Section 4: Data management (10%)



Section 5: Reporting (5%)



Section 6: Best practices (15%)



Last updated: Tuesday, January 16, 2024