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Hi Marketo Engage Community,
If you are a Marketo Engage admin, look no further! We understand that you’re under constant pressure to keep your database clean, efficient, and ready to deliver on the expectations of both marketing...
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Overview of the List Import Process
There are 4 key steps when importing a list into Marketo Engage:
Prep your list/scrub the data outside of Marketo
Prep work within Marketo
Import the list
Validate and QA
Step 1: Prep List...
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In the world of marketing automation, data is everything. But not all data is created equal—especially when it comes to list imports in Marketo Engage. If you've ever wondered what the difference is between a trusted and untru...
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10 Unique Marketo Token Use Cases You Might Not Be Using
Tokens in Marketo are one of those features that seem simple on the surface, but the more you work with them, the more powerful they become. Most teams use them for basic pe...
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Mark your calendars! On Wednesday, October 22 at 1 PM CDT, the San Antonio Marketo User Group (MUG) is bringing you a powerhouse session:“Building a Center of Excellence for the Year Ahead” led by none other than Adobe Champion Ca...
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Your feedback matters! Share how your using AI today and what support you need.
This short survey helps us design the right training to support your work. This survey is for marketing practitioners who are using or plan to use A...
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As you read on, you might think I’ve contrived a situation with an infinitesimal chance of happening in real life, just for the love of blogging. But this just happened to a user who posted on the Nation!
So here’s the weirdest...
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Hi Marketo Engage Community,
If you are a Marketo Engage admin, look no further! We understand that you’re under constant pressure to keep your database clean, efficient, and ready to deliver on the expectations of both marketing...
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Starting September 25, 2025, Adobe Admin Console (AAC) will support IP-based access for user login. This enhancement enables customers currently using Marketo Engage’s legacy IP restrictions to begin migrating to Adobe Identity Ma...
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We're excited to unveil our most prestigious annual recognition - the Adobe Champion Program class of 2025-2026! This celebration honors expert practitioners worldwide, showcasing a diverse community of thought leaders who inspire...
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You see a series of Unsubscribe Email activities, roughly 5 minutes apart, covering more or less all the emails someone received:
Each one’s Details show they used the List-Unsubscribe header:
Turns out that’s standard behav...
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Feels weird to be writing about this at such a late date, but there’s misinformation going around, perhaps AI-influenced.
The spur for this post was the erroneous claim that Marketo Forms 2.0 uses REST API names as Form Field n...
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Marketo recently added a bunch of new {{trigger.tokens}} that can help reduce the number of nearly-redundant trigger campaigns, always a good thing.
Some of the tokens are relatively “raw,” though: they output unique IDs, not f...
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Two upcoming deprecations may impact your integration with Marketo Engage and may require action.Previously, both the SOAP API, and the REST API Access Token in Query Parameter were to be deprecated on 31 October 2025. They will n...
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Let me start by noting this technique is only for people at your email domain, not for lead email addresses. Guessing leads’ names is what spammers do. If you forgot to require First Name and Last Name on a lead gen form, comple...
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Native Visibility Rules and Progressive Profiling pack immense power. But one thing they can’t do is change whether a field is required: if a field is displayed per VR and/or ProgPro rules, it simply picks up the Required settin...
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Adobe Marketo Engage released a feature called Conditional Content for the new Email Designer this past June. The feature was powered by Handlebar scripting instead of Velocity scripting, in an effort to provide a little more flex...
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You have a robust multi-subscription model using Marketo Custom Objects, where each Subscription+Person combo has robust metadata about when somebody subscribed/unsubscribed, why, and how.
The boss goes, “Can we get a scheduled...
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window.postMessage and corresponding window.onmessage listeners enable secure communication between cross-origin windows, including IFRAMEs. The postMessage API is ubiquitous, used by popular JS widgets like media players (YouTu...
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Notice of Deprecation of Forward to Friend functionality
As of September 29, 2025, the Forward to a Friend feature in Marketo Engage 2.0 emails will be completely deprecated for all customers. This will affect the Forward to a Fr...
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A client found a single recipient domain where every Marketo email went to Spam due to failing DKIM validation. (A bad DKIM signature should really result in the message being dropped completely, so sending it to Spam was danger...
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In June, Adobe Marketo Engage released a feature called Conditional Content for the new Email Designer. This feature provided an intuitive new way to personalize email blocks based on person/account attributes, offering more flexi...
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A client recently asked about connecting Marketo to Clay and we were dismayed at Clay’s official docs:
Snippet from Clay docs
See how they recommend Request Token Encoding: None? That’s totally wrong, since:
There are {{lead...
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Knowing if the current pageview is associated with a known lead vs. anonymous is key to a lot of cool personalization.
For example, you can build the equivalent of “If Known Visitor, show Custom HTML” with a non-Marketo form. O...
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Velocity is already verbose, but you’ve still gotta code defensively even if that means a little more code.
Crucially, in the Marketo-Velocity ecosystem, don’t assume code will only run in the context of a Person record. Prepar...
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For years, we’ve leaned heavily and happily on AWS Lambda to stretch Marketo into other realms.
A simple Lambda lets you integrate with, say, event platforms, transforming their generic outbound webhooks to valid inbound Market...
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As primitive as SMTP and DNS may seem, lots of stuff needs to work for an email to go from sender ⮕ recipient’s MX ⮕ recipient’s mailbox. Then even more stuff needs to work for a mail client to parse and render an HTML email, pl...
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Extending an earlier post on standard JavaScript ${template strings} on Marketo LPs, here’s how to use near-standard {{ variable }} syntax.
Say you want to use AngularJS to create highly dynamic LPs, or even single-page apps, h...
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One of the things that I find very helpful as a learner (and when I'm teaching others) is to make comparisons, or "translations" between new vs known products. In this case, I often try and use Marketo Engage as the anchor point.
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Starting August2025, Adobe will begin phasing out support for Marketo Engage Identity. To ensure uninterrupted access to your Marketo Engage applications, all customers must transition toAdobe IdentitybySeptember 30, 2025.
What Y...
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There may be no code smell ranker than this:
That screenshot was sent by a 3rd-party form vendor who was getting frequent errors from their Marketo API calls and couldn’t figure out what was wrong.
“Does this look right?” the...
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