Upcoming Learn From Your Peers Webinar | Building a data hygiene strategy for Marketo Engage and CRM Sync

achiu
Marketo Employee
Marketo Employee

Hi Marketo Engage Community, 

 

If you are a Marketo Engage admin, look no further! We understand that you’re under constant pressure to keep your database clean, efficient, and ready to deliver on the expectations of both marketing and sales teams. So that's why we developed this practical, peer-led session focused on proven strategies and actionable checklists to help you push clean, reliable data to CRM—accelerating pipeline velocity and boosting revenue.

 

Join Adobe Marketo Engage Champion, Miray Vu (@Miray), to understand the critical role of database hygiene in syncing Marketo Engage with CRM and empowering your organization to close more deals, faster.

 

In this webinar, you’ll learn about:

  • Why data hygiene matters for CRM integration and how clean data impacts business outcomes.
  • Options for building a sustainable data hygiene process using Trigger/Batch campaign or Executable campaign, and how to implement standards that reduce errors and improve lead quality.
  • Tips to monitor and troubleshoot sync issues using Salesforce CRM backlog dashboards, ensuring Marketing Qualified Leads (MQLs) flow smoothly into Sales.

Don’t let messy data slow you down. Come ask your questions live and leave with actionable tools to streamline your database, impress your stakeholders, and help your teams win more deals. 

Register now

 

Webinar Details

  • Live webinar date: Thursday, October 23rd, 2025
  • Live webinar time: 8:00AM PT | 11:00AM ET | 5:00PM CET | 9:30PM IST
  • Length: 30 minutes presentation + 15 minutes Q&A
  • Experience Level: Beginner-Intermediate (Recommended to have at least 1 month of experience using Marketo Engage)
  • Roles: Marketo Engage Administrators, CRM Administrators, Marketing Operations

 

Got questions? Post them in the thread for the speaker to answer live!

 

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