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In your email link performance reports, you may see a "malformed link."     This occurs when invalid or empty URLs are present in an email asset.   These links are transformed into a branded tracking link and if clicked will appear on this report.    In the email editor, check for empty links or tokens that do not populate a full link. 
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Included in this article   Overview The Issue The Explanation   Overview Sometimes you'll see an organization show up as "ISP - Anonymous - Proxy" in your visitors list in RTP.   The Issue RTP is a powerful product with an immense database, but not every ISP can be found.  When we receive a visit from an ISP we can't identify, instead of omitting them from our results, we use the name "ISP - Anonymous - Proxy" and set the location to "United States.     The Explanation Pretty much any free Wifi signal you find like at a library or coffee shop will be listed as an Internet Service Provider (ISP). The admins for that ISP service can configure their network in any way they would like, including whether they allow for identification of their network. If there is no data provided, there's nothing for RTP or any other service to gather. In that case, that's when you'd see the "ISP - Anonymous - Proxy" listing for a visitor in RTP.
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Included in this Article: Overview The Content Recommendation Engine (CRE) is a powerful tool that can recommend selected content based on a visitor's information in the Marketo database. While you may want the CRE to appear on any page in your website, you may only have certain pages which you do or don't want the CRE to appear. In this article, we will demonstrate two ways of achieving this inclusion or exclusion of the CRE. Edit the CRE Settings First, go to Account Settings In the Domain tab of Account Settings, you will find the options for customizing the appearance of the CRE Enter the URL you wish to include or exclude in the URL Path field You can use wildcards tokens (*), which will match any character or sequence of characters, to match other pages on your website. Edit the HTML If you know how to edit your website's HTML code, you can edit the code to exclude pages. Between the <head> </head> tags on the page you wish to include, insert this CSS code: <style> .insightera-tab-container-bottom{      visibility: hidden !important; } .insightera-bar{        visibility: hidden !important; } </style> If you don't know how to edit your website's HTML, let the developer of your website know you want to have this done.
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Issue You have exported the fields under the Field Management section as mentioned in this document to view the API name of the Marketo fields  You see there are few fields missing and would like to know their API names. Solution Here's a list of the Marketo Standard fields that are available via API. If there are fields which are not available in the list export, it means they likely do not have an API name or not accessible through API calls.    
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Issue Webinar attendance still has not updated 24 hours after webinar was completed. Solution Sometimes Webinar providers can fail to update attendance to Marketo. To refresh the attendance information do the following:   Open the Webinar Program Go to Event Actions -> Refresh from webinar provider If this does not resolve the issue, please contact Support.
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Issue When an A/B test is in scheduled state and you would want to cancel it. On clicking "Unapprove Program", an error message shows up saying 'Cannot unapprove program -<program name> - is in use'. Solution Within the program, go to the trigger campaign which references these assets in their smart list, for example  1. 'Program_1.Email_Asset_1' used in 'Open Emails' trigger step in smart list 2. 'Program_1.Email_Asset_1' used in 'Clicks Link in Email' trigger step in smart list Remove asset references above within the smart list of the campaign, navigate to program and click "Unapprove Program". Root Cause This is due to the program asset being used in trigger campaigns within the program. Environment Marketing Activities A/B Test
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Issue Emails with valid email address get soft bounced with this error:  Local address contains control or whitespace. Solution This error means that the email has a space somewhere in the the From email address or there was a comma or extra character in the From line.  If you do not see a space inside the email address, check the end of the address to see if a space somehow got added at the end. The email send did not occur due to the error with the address. The emails will need to be resent once after the associated address is corrected with white spaces or extra characters. Also, there is the possibility that email address "text" contains Paragraph marks or hidden formatting symbols (https://www.computerhope.com/jargon/f/formmark.htm) and instance users will required to have it reviewed and changed.        
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Included in this article   Overview Testing Overview One of the most important steps in setting up new segments in RTP is testing it to make sure that it's working properly. This article will show how you can test known lead targeting in RTP.     Testing 1. Fill out a Marketo form on your webiste using a brand new email address that doesn't exist in this Marketo instance yet. 2. Go to the Lead Database and locate the new lead 3. Create a segment in RTP that targets known leads with the new email address: 4. Wait 5-10 minutes and refresh the webpage 5. Check if you matched the segment. You can check this by finding the lead under "Leads" and then select the lead to see what Segments it matches on the right:      
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Issue Issue Description A smart list in the Marketo database generates an amount of records for a specific Created Date and a report in Revenue Explorer reports a different number of records for the same Created Date.   Solution Issue Resolution Revenue Explorer (RCE) will report counts of records by Create Date by which ever is earlier: the Marketo Create Date or the CRM create Date.  If the record was created in Marketo on May 1st, and then synced and created in CRM on May 5th, RCE will report that record's Create Date as May 1st. If the record was created in CRM on February 13th, and then synced and created in Marketo on March 20th, RCE will report that record's Create Date as Feb 13th.  Additional example: If a person was cookied for the first time via a web page visit on April 3rd creating an anonymous record in Marketo, and then filled out a form on April 5th converting the anonymous record to a known person and synced to CRM on April 7, RCE will report that record's Create Date as April 3rd because that's when the anonymous record was created in the database. If a smart list is generated to compare with Revenue Explorer to identify records by Create Date, there can be differences in count due to the following possibilities: 1) RCE Sync - the sync to RCE delays data by about 24 hours. If a net new record was just imported into Marketo, RCE would be able to report on it approximately 24 hours later.  2) Differences in defining measures/filters - as stated above, RCE will report based on the record's Create Date (visible on the Marketo Record's Info tab), and the Smart List could be based on different filters. See this related document about smart list filters (LINK TBD). The Smart List could be looking at a date when records became known, or could be looking at when the record was created in Marketo; RCE and the Smart List could be looking at different dates. 3) Time zone difference - RCE will always report on Central Time, and Smart Lists will report on the instance's local time.   Who This Solution Applies To Customers with Revenue Explorer
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Issue Issue Description Unable to create a subscription for static list.     Solution Issue Resolution While Subscriptions are not directly available for static lists and are only for Smart Lists and reports, you can create a Smart List that uses the filter 'Member of List' and then create the subscription on the Smart List instead.
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Issue The SFDC sync error "Unable to process due to no XML response from Salesforce" or "No XML Document Error" appears. Root Cause This error means Marketo received an invalid XML response returned by SFDC. Most often, this is a transient error from SFDC and resolves on its own in the next sync cycles.  If the error persists or is continually blocking your sync, please reach out to Marketo Support.
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Issue When adding new IP Address to the IP Restrictions list on Admin > Login Settings > IP Restrictions, you receive this error message: "Your current IP address (XXX.XXX.XXX.XXX) cannot be blocked."   Environment Admin IP Restrictions Login Solution Ensure that you have Admin Access to the Marketo instance and that you have logged into the Marketo instance via one of the IP Addresses listed on the IP Restrictions list.  Root Cause User logging into the instance with an IP Address not on the IP Restrictions list. 
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Issue Interesting moments not appearing for a user in Dynamics. The interesting moments section on a Contact displays: “No Interesting Moments for [Contact Name]” Solution Checked that the user is a contact record synced with a Marketo record that has interesting moments Created a new record with interesting moments and synced to Dynamics, but the user still cannot see the interesting moments Sync is validated  No errors found for example records MSI Sync status is ‘Configured’ in [Admin > Sales Insight] Checked on a system admin users access and were able to see the interesting moments for the example records Found that the Marketo Sales Insight security role was not assigned to the affected user, but after assigning the role, clearing browser cookies and cache, logging out and logging back in, the Interesting Moments for the example records was still not appearing Perform the following update: Go to > Settings > In Marketo API configuration > Form Editor > API secret Key > Details tab > Edit > Disable the field level security Root Cause Marketo Sales Insight role was not assigned to the user and Marketo API Configuration had field-level security enabled Environment Microsoft Dynamics CRM Marketo Sales Insight Interesting Moments
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Question: How do I add a link to my lead/contact's Salesforce detail page when sending an alert from Marketo?   Answer: If the lead or contact is in both Marketo and Salesforce at the time when the alert email is sent, then the link to the Salesforce detail page will be automatically appended to the alert email sent by Marketo.   Note You will need to use the "Send Alert Info" token within your Alert email while designing your email in the Design Studio of Marketo. This is a article attached image Below is what the generated alert looks like once it is sent from Marketo (note the link to the Salesforce detail page is automatically inserted):   This is a article attached image   Note if the lead or contact is not in Salesforce then there is no link to the Salesforce detail page:   This is a article attached image
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My Salesforce activities are not showing up in Marketo and when I go to the Admin section I see the following sync error:   soqlBatchQuery failed - INVALID_FIELD: CreatedDate, Description, Id, IsAllDayEvent, IsDeleted, OwnerId ^ ERROR at Row:1:Column:70 No such column 'IsAllDayEvent' on entity 'Event'. If you are attempting to use a custom field, be sure to append the '__c' after the custom field name. Please reference your WSDL or the describe call for the appropriate names. This is due to lack of permissions for the Marketo Sync User on the Salesforce side. Please have your Salesforce Administrator log into your instance of Salesforce and carry out the following steps:   Log into Salesforce with Admin rights Click on your name drop-down and click on Setup In the left hand column, under App Setup, click on Customize Then click on Activities and then Event Fields Click on the All Day Event Field Label then "Set Field-Level Security" Here make sure to check the box under the Visible column for the Profile that the Marketo Sync User is associated to Click Save Once the above changes have been made on next sync we will begin pulling your Salesforce activities and once the next sync is over, the error message in the Marketo Admin section should go away.    
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Included in this Article   Overview Troubleshooting Workflow Possible Outcomes Overview Sometimes your RTP Campaigns have problems and stop working suddenly. This can obviously cause trouble for your marketing efforts, so this doc will show you steps on how to troubleshoot those issues.     Troubleshooting Workflow 1. Check the campaign's last impression time stamp           a. Go to Campaigns page           b. Locate the relevant campaign and click the Impressions link to see people that viewed the RTP campaign (make sure the time scope corresponds to the right dates when the campaign was active)               c. When you see the lists of visitors that viewed the campaign, order by Latest and check for the Last / most recent visit impression time stamp        2. Check the segment's last visit time stamp      a. Go back to the Campaigns page and click the campaign's target segment link listed     b. Navigate to the Segments page and identify the corresponding segment there.   3. Click the Matches link to see the visitors who have matched the segment and check the last match time stamp. You're looking to compare the most recent date/time stamps between the Segment matches and the Campaign impressions.       Possible Outcomes   CASE A: Both time stamps are similar -- something changed in the segment level Is the segment status pending? Has someone manually changed the segment settings? CASE B: The two time stamps don't match -- something changed in the campaign level Is the campaign status pending? Has someone manually paused the campaign / changed settings? CASE C: The segment kept matching visitors (until the end of that day) while visitors did not see the campaign Does the campaign display properly on the website now? Check JavaScript tag. Is the campaign part of an A/B testing group? Is Auto-Tune enabled? If so, please refer to this KB article on: AB Test Your RTP Campaign - Marketo Docs - Product Docs
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Issue In an instance where there are multiple workspaces, when creating a new email and right-clicking on a Marketo Starter Template to send a sample email, an error is displayed: Access Denied This error occurs even though the user has all permissions to Access Design Studio and all permissions to Access Marketing Activities. This includes the 'Run Single Flow Action' permission which is required for sending sample emails: "You must have the Access Database - Run Single Flow Actions permission to send sample emails." https://docs.marketo.com/display/public/DOCS/Send+a+Sample+Email   Solution This error can occur if the user does not have access to the Default workspace. To solve this, the user must be provided with access to the Default workspace in [Admin > Users & Roles]  
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Issue Issue Description When a lead is created through an API call, the Reason and Source attributes say "Web Service API" with no further detail.       Solution Issue Resolution As described in the doc here, https://docs.marketo.com/display/DOCS/Understanding+System+Managed+Fields, "Source" and "Reason" fields are managed by Marketo: Web Service API for Original Source Type means Person was discovered by a web service API. For Registration Source Type, it states that Person was created via SOAP/REST API When a lead is created via API, no additional "Source" or "Reason" is provided to Marketo. A possible workaround is to create a custom field and populate it as needed through the API.    
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Issue A lead/person completes an action that should trigger a Smart Campaign located in a Workspace, but the campaign does not trigger.   Solution If you have Workspaces and Partitions set up on your instance, some leads may not be available to some campaigns, due to workspace and partition restrictions. When a workspace only has access to certain lead partitions, leads in other partitions are unable to trigger campaigns in that workspace. So if Workspace 1 has access to Partitions A and B, leads in Partition C cannot be included in any campaigns for Workspace 1.   To resolve this issue, you would need to change the restrictions that are preventing the leads from being able to trigger campaigns in a particular workspace. These can be changed by going to Admin > Workspaces & Partitions > Edit Workspace (with the appropriate workspace selected). Whether it makes sense to make this change should be reviewed first.   Often workspaces are setup to be specific to regions, so check whether it makes sense from a business point of view for leads in a partition to qualify for campaigns in a certain workspace.   It may not be desired, and instead it should be checked whether the lead should be in fact in a different partition. Who This Solution Applies To Customers who have Workspaces & Partitions set up in their instance.  
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Issue You see that a lead has an unusually high amount of Clicked Link activity for a particular email after delivery.     Solution There can be a couple reasons for this.  If you see that all links in the email are being clicked immediately upon delivery, it is likely that the lead's email security software is link-testing to guard against phishing or malicious links.  However, if you see an unusually large number of link clicks over the course of a day or two, it may be that the lead forwarded the email to other people who clicked on the links.  Since the tracking links are specific to the lead who was sent the original email, if the email is forwarded to other people, their clicks will be recorded under the initial lead's activity history. Marketo does not have a way to confirm this is the case, but if you open the Click Link activities in the leads Activity Log and look at the details, you may see the User Agent (which indicates the operating system and client software used to display the email) is different for each click.  If you see a variety of different user agents in the details, it is likely the email is being opened and clicked by different people who were forwarded the email.
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