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Fixes released for October 2014   Issue Key Issue Summary LM-49492 Apostrophe Translation error in calendar entries LM-49223 Behavior in text tokens LM-49111 LM-48255 - Timezone showing incorrectly in 'Preparing to Run' field of schedule tab LM-49045 mkt_tok causing double && in links with parameters LM-48775 UI : Opportunity Text overlapping in Analyzer LM-48543 Forms 2.0 on IE browsers - required fields pop up tool tip unexpectedly LM-47779 web page constraint on filled out form filter is ignored if value is invalid. LM-47312 LM-41575 Program analyzer : Program names do not appear when a non-English language is chosen LM-44272 unable to clone landing pages from landing page list in Design Studio Is this article helpful ? YesNo Fixes released for September 2014 Issue Key Issue Summary LM-47761 Form 2.0 field uneditable and UI issue LM-47561 Visibility rules for field A do not include custom field B unless field B has a label LM-47559 analytics email performance report showing first and last activity dates in the future 2015 & 2016 for AUS settings LM-47354 Smart list is not pulling specifically from customer site LM-47318 LM-41574 Program analyzer : Program Parameters not Localized LM-47304 LM-41574 - SFDC Flow action details have not been translated to French LM-47034 Form Checkbox CSS not applied to all Checkboxes LM-46331 LM-43388 - Bandaid error in My Marketo after a favorite asset is deleted LM-37664 List import modal randomly changes names LM-36239 Cannot view entire Email list in record's in MSI Email tab
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This article explains how to enable tracking if your Google AdWords ad is configured to link to any landing page on your website, which may or may not have a Marketo form on it. The destination landing page converts the URL parameters into cookies. The page with the form has embedded JavaScript code to read the cookies and insert the values to the appropriate hidden form fields. High-level Requirements Create custom PPC fields to capture the PPC information Add those fields as hidden fields to the Marketo form(s); configure the hidden fields to get their value from the URL Parameters Add parameters to your destination links in Google AdWords ads using static values or ValueTrack parameters; you can use the Marketo or Google URL builder to simplify this Decide on an 'original' or 'most recent' PPC source strategy[REQUIRES CODING] Add JavaScript code to convert URL parameters into cookies, on all landing pages you plan on linking the Google Ad to. If your PPC strategy is to capture original PPC source, then the custom PPC fields need to be configured to block field updates. If your PPC strategy is to capture the most recent PPC source, then you can use the default configuration (i.e. fields not blocked from updates). [REQUIRES CODING] Add JavaScript code to convert URL parameters into cookies, on all landing pages you plan on linking the Google Ad to. [REQUIRES CODING] On the form pages, JavaScript code needs to be added to read the cookie and then pass the information to the appropriate PPC hidden field on form submission. Enter PPC program period (monthly) cost information Instructions Create the custom fields in Salesforce.com on both the lead and contact object, making sure they map from lead to contact. The custom fields will sync over to Marketo mapped 2 Salesforce.com fields to 1 Marketo field. For instructions to create Salesforce.com custom fields, please reference Salesforce.com knowledgebase or work with your Salesforce.com Administrator. The custom fields to be created Campaign Source (utm_source) Required. Use utm_source to identify a search engine, newsletter name, or other source. Example: utm_source=google Campaign Medium (utm_medium) Required. Use utm_medium to identify a medium such as email or cost-per-click. Example: utm_medium=cpc Campaign Term (utm_term) Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes CampaignID (utm_campaign) Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. This can be used to capture the Adwords CampaignID Example: utm_campaign=spring_sale Create a Marketo program (i.e. Google Adwords Program) and use a program channel (i.e. custom 'Google Adwords' channel) with 'convert' as the success progression status.Create a Marketo form with all the above custom fields on the forms as 'hidden fields' and call this 'PPC Form' Make sure you assign the associated period costs for this program on the setup tab. You will need to do this on a monthly basis; this is required if you want to get a 'cost per' anaylsis. Create a Marketo landing page and include the PPC Form on this landing page. Include code to get parameters from cookies Capturing Search Engine and PPC info on Landing Pages https://nation.marketo.com/docs/DOC-1101 For all landing pages you plan on linking your Google Adword to as the 'destination link', you need to include code to convert URL parameters value to cookies Add the key values and parameter tokens to the URL. In the example below, the first URL is the destination URL you want to use, and the second URL includes the URL parameters and associated values/tokens. URL: http://www.mycompany.com/GreatProducts.html Tagged URL:http://www.mycompany.com/GreatProducts.html?utm_source=AdWords&utm_medium=PPC&utm_term={keyword}&utm_content={creative} When configuring your Google Ad, use the tagged URL as the destination link which takes the lead who clicks on the Google Ad to the landing page. The keyword and CampaignID will be passed automatically when the lead clicks through the Google Adwords ad. The Source (Adwords) & medium (PPC) will be passed as the values in the tagged URL Learn more: Google Adwords and Marketo Overview Linking a Google Adwords Ad to a Marketo Landing Page with a Form Google Adwords and Marketo FAQs
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In late May 2011, the European e-Privacy directive went into effect in Europe. This directive legally mandates that websites tracking users with cookies must obtain explicit consent from the person before dropping the cookie. Marketing automation will become an even more powerful revenue engine when online participants feel safe about their data.  In addition to being given the option to opt-in to marketing and lead nurturing programs that are relevant to them, with the standardization of privacy protections, unsavory players will be cut out of the market. Businesses that are trusted will excel in this environment. What is a cookie? A cookie is a very small piece of software code that websites use to track visitors. What do these regulations mean? When asking permission, the website must be clear on what data is being tracked and how it will be used. A record of the permission confirmation action (e.g. clicking an agreement link) must be retained. What if I am based in the US? The regulations apply to all businesses and websites tracking European users. To be in compliance with the EU, American businesses must take reasonable measures to identify which website visitors are European and obtain their permission. The former EU’s commissioner for justice, Viviane Reding, is quoted as saying “Privacy standards for European citizens should apply independently of the area of the world in which their data is being processed,”. “To enforce the EU law, national privacy watchdogs shall be endowed with powers to investigate and engage in legal proceedings against non-EU data controllers whose services target EU customers.” http://gigaom.com/2011/03/17/u-s-web-firms-told-to-stick-to-eu-privacy-laws/ In addition to this new cookie tracking regulation, US businesses servicing Europeans should also be Safe Harbor certified. Safe Harbor ensures that American businesses are compliant with the European Commission’s previous Directive on Data Protection. http://www.export.gov/safeharbor/ What if I am a multinational corporation? The regulations apply to all businesses and websites tracking European users. Is this really a law? The European e-Privacy directive is EU law. However, it is not yet national law for all EU members. With EU directives, member states are required to enact national laws implementing the directive. Most member states have not implemented national laws requiring explicit consent for cookies. The exceptions here are Germany, Italy, and the UK (see next question). The national legislatures do not always move at the schedule ordered by the EU directives. This process could very well take many years to cover all of Europe. Marketo will continue to watch developments and update this FAQ appropriately. Is explicit consent already law in any EU country now? Currently, there are several countries that have enacted this law. Germany has had rules on the book requiring explicit consent before tracking by cookies for some time now. Indeed, in many ways the EU e-Privacy directive is designed to harmonize EU member state laws with Germany’s privacy laws. Because Germany already requires explicit consent and other EU countries are starting too, Marketo recommends that businesses begin compliance implementation now. The UK Department of Culture, Media, and Sport (DCMS) is currently developing specific guidelines for compliance with this law. So, while the law went into effect on May 25, 2011, in the UK, the DCMS has stated that they will not be enforcing the law until an unspecified date in the future. http://www.culture.gov.uk/news/media_releases/8051.aspx Italy has also enacted laws to comply with the EU privacy directive. Marketo will continue to monitor developments and update this FAQ document appropriately. What happens if I am not compliant? This is a major transformation in privacy protections that businesses worldwide will be adapting. Most countries in Europe, like Britain, have not yet released specifics on regulations. Until specific regulations are created, there will not be details on the penalties. It is likely that over time, EU penalties for non-compliance will increase. What caused this change? Over a long period of time, the EU member states have had different privacy laws. It is a stated goal of the EU to have uniform and cohesive privacy regulations. Is the change good or bad? This change will be good for companies that are able to compete by online trust and privacy protection. With the new privacy protections, consumers and B2B buyers will be able to easily compare privacy practices of businesses they are evaluating to engage with. Businesses need to start competing on how much they are trusted with subscribers’ data. Businesses that are good at online trust will benefit. Marketo believes that initiatives that encourage trust will benefit the online marketing ecosystem over time. Who are the experts in this field? Who are the leaders in this information? I.e. where can I get more info or how can I stay on top of this topic? Many Marketo customers are experts in building online trust and competing on privacy. Marketo’s Privacy team is dedicated to Marketo customers and provides know-how on best practices compliance. The Online Trust Alliance (OTA - https://otalliance.org/) is a great non-profit working to foster trust in online ecosystems. The OTA is tapped into the developing privacy trends in the EU and Washington as is a great resource for member companies. MAAWG (Messaging Anti-Abuse Working Group) is a regular gathering of the top experts in privacy and messaging abuse prevision. How can I become compliant? The key to compliance is explicit consent. Explicit consent means specific language on how you are marketing and tracking. Explicit consent also means that there must also be some kind of affirmative action (e.g. clicking) where the subscribers acknowledges their consent to marketing and tracking. A good example of this is where a subscriber provides consent by clicking which causes a pop-up box specifying what you will do with the subscriber’s personal data. It is important that you do not mix up consent wording with more general wording on your business policies. If you integrate consent language into your general, then highlight consent language and record the click making consent. Do I have to collect this explicit consent on the first page of my website? You can decide where to collect consent and then drop the cookie. Many websites will allow European visitors to browse some pages or sections of the website before “popping the question”. The idea in these cases is to enable the website visitor to see the value of the web content or services before asking for tracking permission. For example, you might want to pop the question after a European visitor has viewed a certain number of pages, spent a given amount of time on the site, or visited specific webpages. Are there exceptions to this requirement? The EU directive provides an exemption for cookies that are dropped to track shopping cart contents. Furthermore, in Germany, transaction messages or messages that are needed to do previously specified business are exempt from these opt-in requirements. It is likely that other EU counties will adopt similar exemptions for existing business relationships. What about my personal blog or our employees' personal blogs and web pages? The EU focus is currently on business compliance. It will be interesting to see how Europe approaches tracking and consent for personal web properties. How is going to affect users who visit websites? If you are in the US it probably will not affect you at most websites you visit. Europeans, on the other hand, will likely be asked for their permission often. Europeans will be better able to factor privacy protection into their business and purchase decisions. Is this likely to change in other places too? Will the US change its laws? US privacy regulations are almost certainly going to change over the next year. The FTC and the Commerce Dept have both launched major privacy initiatives. Some national US legislators have also proposed federal privacy laws. While the final version of US privacy rules are nowhere near finished, it is very likely that US privacy is changing. What are others saying about this? Different organizations are saying different things. For example, Yahoo is saying they are compliant already: http://online.wsj.com/news/articles/SB10001424052748703512404576208700813815570?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052748703512404576208700813815570.htmlhttp%3A%2F%2Fwww.pcworld.com%2Fbusinesscenter%2Farticle%2F222640%2Fyahoos_offers_cookie_optout_button_ahead_of_new_eu_law.html What are the laws in the US? Are they different? The US does not currently have Federal baseline privacy laws. Many online tracking methods are not yet regulated in the US. This is changing, however, with major initiatives from the FTC, Commerce Dept, and legislators. How does this affect Google and Facebook? The EU has made statements indicating the Google and Facebook will be affected by this. Indeed, it sometimes seems that Google is every EU country's favorite example company to drag into court on privacy matters. Industry blog GigaOm summarized, some EU statements about “one senior European Union official making a broadside attack aimed at services such as Google and Facebook” here - http://gigaom.com/2011/03/17/u-s-web-firms-told-to-stick-to-eu-privacy-laws/ Does this affect only my website? Do my landing pages, social media profiles, or blogs, matter too? The EU regulations speak to any tracking by cookies independent of the nature of the web property doing the tracking. (Although, any cookies dropped to track shopping basket contents are exempt and in Germany, business interacting with existing customers are also exempt.) Will this mean I get less targeted advertising? Europeans that decline to opt-in will likely see less targeted advertising. Does this mean that marketing automation or companies like Doubleclick, Omniture, and Quantcast will go out of business? The EU privacy regulations create more need for marketing automation and web analytics companies. As businesses need to implement more sophisticated privacy protocols and compete on trust, they will turn to their marketing automation solutions to make it happen. Will web analytics work in the EU anymore? Of course. Businesses will need web analytics for the EU subscribers that choose to opt-in. They will also need web analytics on subscribers they do not cookie for things like testing different action flows to obtain consent. Web analytic solutions are good at analyzing both known subscribers and unknown visitors. Can I get in trouble if my marketing automation, web analytics, or other software does not comply and I am still using it? It is unlikely that EU courts will excuse lack of technical capabilities. Good marketing automation solutions will make this easy for customers to implement in the ways they want.   Can I not allow my website visitors to see my content unless they accept cookies? Sure. Business can decide what content to show or services to offer based on whether a subscriber has opted-in for tracking. Indeed, smart businesses will intelligently use content and services to entice subscribers to opt-in.
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This originally appeared on the Brand Driven Digital blog, 9/19/2013. Written by Marketo's Digital Marketing Evangelist, DJ Waldow. Used with permission. Unemotionally Subscribed – People on your list who have not opened or clicked an email message from you in an extended (several months) period of time. They have not unsubscribed. They have not marked your message as spam. They either ignore it or take the time to actually delete it every time it lands in their inbox. Now, it depends on who you ask, but the percentage of your list that is considered “unemotionally subscribed” can be as high as 30%. Yup. Nearly one out of every three folks on your email list are not interacting with your emails … not at all. As I mentioned in this What Counts guest post, once you figure out who fits this “inactive” criteria, you have a few options: Immediately unsubscribe or delete them. I call this the “DO NOT PASS GO, DO NOT COLLECT $200″ approach. Move to a new list and mail to less frequently. I call this the “I think I need to see you a bit less often” approach. Send a last ditch “We missed you” type email. If they don’t respond, then do #1. I call this the “I’m going to give you one more chance” approach. Set up a re-engagement email series. I call this the “I really don’t want to break up, but if you are not responding at all, well, it’s over” approach. No one method is necessarily better than the other. I’ve seen all 4 executed before. As I often say, the best practice here is the one that’s best for your subscribers (and your business).   I recently came across a great – creative, human, funny – example of #3, the last ditch “we missed you” email. Thanks to Suzanne Oehler who forwarded me this email. Check out this email from NTEN: The Nonprofit Technology Network The subject line – We miss you! - was certainly one that would stand out in many inboxes. The intro paragraph was short and to the point, but nothing crazy.   But then it got fun … and creative.   The first call to action read: “If you’d like to continue receiving NTEN emails, click here by Friday, August 2nd. Yay! This makes us very happy.” Again, they get right to the point. They even add a bit of “human” (Yay! This makes us very happy.) But it gets better. The “click here” link leads to hilarious Happy Dog video. IF you are a dog owner, you’ll love this.   The second call to action read: “If you’d rather not receive NTEN emails, we’re sad to see you go. Simply delete this email and in a short time your account with NTEN will be removed from our systems.” Nothing crazy. Direct. Clear. Simple. However, the “sad” link again goes to a video – this one goes to a Sad Cat Diary video. Warning: some language in this video is NSFW. Then again, if you’ve ever owned a cat, you’ll appreciate the humor.   The third, and final, call to action read: “Of course, if you change your mind, you can always sign up again” with the “sign up” link taking clickers to their email subscription landing page, of course.   Now, fun and creative is one thing. If campaigns like these do not meet their intended goals (getting folks re-engaged), then, well, they are just “fun and creative.”   So … Did It WORK?   I contacted the team at NTEN to see how effective this campaign was. Below is what they shared with me.   They sent this email to a list of 24,000 subscribers who had not opened in email from them in the past year.   For this particular campaign, they reported the following metrics:   Open rate – 38.89% vs. 26.73% “average” over the previous few emails Click-to-Open Rate* – 47.37% vs. 12.3% “average” over the previous few emails *in other words, of the 38.89% who opened the email, nearly 50% clicked at least one link   Of those who clicked a link, the Top 4 most-clicked links were:   41.14%: Click Here (Happy Dog … to stay subscribed) 4.91%: Unsubscribe 2.21%: Sign up 2.14%: Sad (Sad Cat … to opt-out) By all accounts, I’d say this “We Miss You” campaign was a HUGE success? What do you think? Have you tried a “reenagement campaign in the past? If so, how effective was it for you? Drop a note in the comments below!   P.S. The email marketing team at NTEN shared their “lessons learned” from this campaign in this blog post. I love their transparency. Is this article helpful ? YesNo
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The reason why the Sales Insight Anonymous Web Activity report differs from the Lead Management Anonymous Web Activity report is because the Sales Insight report does not show anonymous leads whose company name is either blank or is an ISP while the Lead Management report shows everything. The Sales Insight tool is geared towards Sales, and visitors with blank or ISP company names could be misleading to the Sales person. You can see this by looking at the Lead Management report. Notice that the visitors whose company name is bolded are the ones that are displayed in Sales Insight. When the company name is bolded, that means that the visitors company name has been verified using a reverse DNS lookup. Conversely, if the company name for the visitor is not bolded (or is missing), the reverse DNS lookup just shows us the ISP (or nothing if the reverse DNS lookup yields nothing). If you want to remove anonymous leads who do not have company information from your web activity report, follow these instructions: Hide anonymous leads without an inferred company in web activity reports
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Issue: We use Google Mail with Microsoft Outlook and the Marketo Sales Insight Outlook-Add In is not working.   Solution: Open Microsoft Outlook Click on Tools > Options > Email Options > Advanced Email Options. Change the "AutoSave Items In" drop-down from "Drafts" to any other setting. For example, you can use "Sent Folder".   Note 1) This is a solution for an issue found with the Google App that helps connect Gmail and Outlook. 2) Note that although some customers have had success with the above solution, we do not currently support Goggle Mail.  Currently, we officially support Exchange servers only. Is this article helpful ? YesNo
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Issue: When I resize my landing page, the elements on it do not stay in place.   Solution: Marketo Landing pages make heavy use of absolute positioning in CSS.  This means that you can drag and drop elements wherever you want, but the template needs to be constructed a certain way.  If someone has modified your landing page and eliminated certain required elements, it could break this feature.   If this happens, contact Marketo Support Is this article helpful ? YesNo
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Your ticket to ongoing learning!   Get the training you need, when you need it.  With a Marketo Learning Passport you’ll get unlimited admission to our entire catalog of classroom and instructor-led virtual training courses as well as exclusive access to our growing library of premium learning content. When it comes to advancing your digital marketing knowledge and Marketo skill-set, the Marketo Learning Passport is you all-access pass to ongoing learning.   LEARNING PASSPORT GIVES YOU UNLIMITED ACCESS TO:   • Live instructor-led virtual training courses • Live classroom courses delivered at Marketo Training sites • On-demand recorded training • Marketo’s entire eLearning library • Marketo Expert Series webinars • Skills assessment tools • Exclusive discussion groups     Is this article helpful ? YesNo PASSPORT BENEFITS   Convenient Learn from anywhere in the world, at any time   Cost Effective Pay a fixed price no matter how many courses you take   Complete Access Marketo’s entire University curriculum from beginner to advanced techniques   Want to add a Learning Passport to your subscription? REQUEST CONTACT.   Download the attached Learning Passport Datasheet for more information.
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Please ensure that you have access to an experienced JavaScript developer. Marketo Technical Support is not set up to assist with troubleshooting JavaScript. Is this article helpful ? YesNo
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Add the below code to a custom HTML block, update the name in bold  to the name of the field. Replace the **** with the word "script" <**** type="text/javascript"> (document).getElementsByName('FIELDNAME')[0].removeAttribute('checked'); </*****> Please ensure that you have access to an experienced JavaScript developer. Marketo Technical Support is not set up to assist with troubleshooting JavaScript. Here's a sample page: http://info.dbmayberry.com/noinitialbutonvaluechecked.html
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Marketo has built-in spam lead filtering for leads who fill out Marketo forms on your landing pages.  However, junk leads may still get into your Lead Database.  You can use a Smart List to find these junk leads or other leads who you might not want in your database. Here are some examples of leads you might not want: missing company name or last name email address bounced has a personal email address (like yahoo.com)   Say you want to find all leads who use a personal email address. You could build a Smart List that checks by using the Email Address and looks for leads whose email address contains a non-commercial domain: Common personal email domains gmail.com hotmail.com live.com msn.com rocketmail.com yahoo.com ymail.com sbcglobal.com comcast.com aol.com netzero.com Is this article helpful ? YesNo After that, it's up to you how you want to handle those leads. You could: ask them to provide a commercial email address (with an email, landing page, and form) stop their emails with Marketing Suspended or Blacklisted (using Change Data Value) delete those leads (using Delete Lead)   You can build similar Smart Lists to find potential junk leads such as: undeliverable email addresses -- filter on Email Invalid is true missing a company name -- filter on Company Name is empty
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In the activity log, there is a Data Value Change activity for Unsubscribed from false to true. After I double click the activity, the detail page of the activity opens up. In it, for the Reason of this change, it has, "System flow action sysActionChangeDataValue". What does this mean ? This is the result of an automated process known as Durable Unsubscribe. Marketo changed this record when it detected the same change within another record (duplicate) using the same email address. The system will not all one unsubscribed record and the rest of the duplicate records using the same email address set to subscribed. Marketo will make the same adjustment to the rest of the records that are using the same email address as the first record it finds with that email address. This change can go either way From True to False or False to True. For more info, please see this article.
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Here is a list of all the ways leads can get into Marketo. Marketo Forms On Marketo Landing Pages When leads fill out forms on your landing pages, they are automatically added to your Marketo lead database. Create a Basic Form Add a Form to a Landing Page Forms Deep Drive Marketo Forms On Non-Marketo Landing Pages You can "copy" the form HTML from Marketo, make slight changes and add it to your own website. Leads filling out these forms are also added to the Marketo lead database. Note, progressive profiling and form pre-fill are not available in this situation.  Put a Marketo Form on a Non-Marketo Page Marketo Forms On Non-Marketo Landing Pages Using Iframes This method allows you to use a Marketo form on your own website without losing form pre-fill and progressive profiling. Put a Marketo Form on a Non-Marketo Page Using an Iframe APIs   Using the SOAP API or JavaScript (Munchkin) API allows you to add leads directly into your database.  Marketo Enterprise SOAP API Munchkin JavaScript API Calls List Import   Import a list of leads into the Marketo lead database.  Import a List of Leads CRM The CRM Sync will pull down and keep in sync any lead originating in the CRM system. Marketo Supported CRM Integrations Manually in the Lead Database A lead can also be created in Marketo manually. Create a Lead in Marketo Manually
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Some fields in Marketo are read-only. It is not editable by completing forms. Change Data Value flow steps, on the lead detail page, or list imports. Here is a list of many of those fields: SFDC lead fields Lead Owner First Name Lead Owner Last Name Lead Owner Email Address Lead Owner Phone Number Lead Owner Job Title SFDC Campaigns SFDC Type SFDC Opportunity fields Number of Opportunities Total Opportunity Amount Total Opportunity Expected Revenue Other built-in and custom opportunity fields SFDC Account fields SFDC Accounts are not editable from Marketo Marketo lead management system fields Anonymous IP Black Listed Cause Created Date Deleted In Sales Do Not Call Cause Email Suspended Email Suspended At Email Suspended Cause Full Name Inferred City Inferred Company Inferred Country Inferred Metropolitan Area Inferred Phone Area Code Inferred Postal Code Inferred State Region Is Anonymous Lead Partition Revenue Cycle Model Lead Revenue Stage Marketing Suspended Cause Original Referrer Original Search Engine Original Search Phrase Original Source Info Original Source Type Parent Company Name Registration Source Info Registration Source Type Unsubscribed Cause Updated Sales Insight system fields Last Interesting Moment Date Last Interesting Moment Desc Last Interesting Moment Source Last Interesting Moment Type Priority Relative Score Relative Urgency Urgency Salesforce custom objects SFDC custom objects are all read only
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With Marketo's Customer Engagement engine, you can now easily nurture and engage your leads. Not only does the Customer Engagement engine automatically and intelligently deliver the right content to the right person, at the right time, but you now no longer have to manually create or maintain complex workflows. View this training webinar if you are on the Spark or Standard Edition of Marketo and want to learn how to best set up nurturing with the Customer Engagement engine. http://pages2.marketo.com/cee-training-nurture-aug-2013.html Is this article helpful ? YesNo
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Marketo can send key employees notifications of any errors that occur during the Salesforce sync. Follow the steps below to get started.      1. Click Notifications.      2. Click Subscribe.      3. Open the Notification type drop-down, and select CRM Sync.      4. Enter the email addresses to subscribe, separated by commas, then click SUBSCRIBE. That's it! Those emails will now receive important notifications about any problems with the Salesforce Sync.
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What changes with a string/prefix change? Does Marketo support having both oldcustomerstring and newcustomerstring URLs functional after the move? Will my email links pointing to Marketo content continue to work after the string change? Will my images and files stored content continue to work for oldcustomerstring URL paths after the move? Will my email unsubscribe links continue to work? Will my images and files content links work if embedded on my own web page? I'm not using a custom landing page domain, will landing page URLs continue to work after the string change? I am using a custom landing page domain, will landing page URLs continue to work after the string change? Can I use the same hostname (i.e., info.mydomain.com) for both my custom landing page domain and for email link tracking? I currently have a custom branded landing page domain. We are buying a new domain to replace the old domain. How do I set this up? I need to have both my old and new domains serve content for a period of time, is this possible? I'm seeing my account string in the SOAP API User ID field in the Admin area. Will this be updated as part of the string change? I'm seeing my old string in the Community portal when reading help articles. Will this be changed? Are there any other problems I could run into? Is this article helpful ? YesNo The example URLs contained in this article are intentionally non-functioning URLs used strictly for example purposes.
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The imported programs reside in a folder titled “Program Library Imports”. The import operation pulls in all the assets (email, landing page, email template, landing page template) and a Readme file.  The Readme file contains the names and sizes of the images referenced by the email.  You can replace the images by uploading files of the same name into Marketo.  The contents of the emails and landing pages are also editable. Caution: We do not recommend modifying the email template or landing page template as this is a common cause for the templates to break. Is this article helpful ? YesNo
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Occasionally, you may open a form that you have never filled out before and suddenly; the form is already pre-filled with someone else’s information.  This is a result of someone else’s decorated/tracked link being passed to you. There are essentially five ways this this behavior usually happens: If that lead decides to forward that email information, they are willingly sending an email meant for them to someone else. Marketo tracked emails are intended as direct to lead only(forward to a friend is on the road map). The lead replies to a campaign with a sales rep that was in the from address and the sales rep clicks the link in the reply Fill-out form or click link took place on a computer other than what the lead owns, that computer will have that leads cookie. The Marketo user copies a link from an email already sent out(customer replies) that contains tracking on it and pasted it as a hyperlink in a new email, then used that email to send it to other leads. If the lead blogs about the decorated link. There are a few options on how to prevent this from happening: Commonly the issue pops up internally, where a lot of testing goes on, the remedy for this is to make sure you’re clearing browser cookies between tests. Don't copy links from email replies from customers into new Marketo emails. On campaigns that have promotional values like a free "iPad" consider removing the tracking for that link as it may be shared, to do this add a class to the link of "mktNoTrack". Additionally, you can Disable Prefill for a Form Field
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My Salesforce activities are not showing up in Marketo and when I go to the Admin section I see the following sync error:   soqlBatchQuery failed - INVALID_FIELD: CreatedDate, Description, Id, IsAllDayEvent, IsDeleted, OwnerId ^ ERROR at Row:1:Column:70 No such column 'IsAllDayEvent' on entity 'Event'. If you are attempting to use a custom field, be sure to append the '__c' after the custom field name. Please reference your WSDL or the describe call for the appropriate names. This is due to lack of permissions for the Marketo Sync User on the Salesforce side. Please have your Salesforce Administrator log into your instance of Salesforce and carry out the following steps: Log into Salesforce with Admin rights Click on your name drop-down and click on Setup In the left hand column, under App Setup, click on Customize Then click on Activities and then Event Fields Click on the All Day Event Field Label then "Set Field-Level Security" Here make sure to check the box under the Visible column for the Profile that the Marketo Sync User is associated to Click Save Once the above changes have been made on next sync we will begin pulling your Salesforce activities and once the next sync is over, the error message in the Marketo Admin section should go away. Is this article helpful ? YesNo
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