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Issue An anonymous lead triggers a Smart Campaign that includes a Change Program Status flow step.  Instead of adding the anonymous lead to the program, you get an error, "Cannot add an anonymous lead to a program."     Solution Anonymous leads can not be added to programs, but they can trigger Smart Campaigns that include a Visits Web Page trigger.  If you want to capture these anonymous leads and add them to the program once they become known, add the following to your campaign. A "Lead is Created" trigger - this trigger will fire when the anonymous lead becomes known. A "Visited Web Page" filter with the specific page you are looking for. You may wish to add a Date of Activity constrain to the "Visited Web Page" filter if you do not want leads that visited the page too long ago to be added to the program.    
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Issue Issue Description You receive notification that Campaign Failed in trying to update Segmentation for leads.     Solution To troubleshoot this issue review the Segmentations for the following:  Click on the Segmentation to pop up in a dialog box with the failed Segment(s) If a Segment failed to approve, review the Smart List filters for missing values or errors in the smart list logic of the Segment. When errors have been fixed, approve the Segment, review again if the notification occurs again.
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Issue You want to recall emails sent from your Marketo instance. Solution Once an email has been sent from Marketo Servers it cannot be recalled or pulled back. You can cancel a program before it sends at its scheduled time using the steps here: https://docs.marketo.com/display/public/DOCS/Abort+Email+Program The above cancellation only works on Email Programs. If you are wanting to cancel a smart campaign follow these instructions: https://docs.marketo.com/display/public/DOCS/Abort+a+Smart+Campaign Note: A smart campaign will only stop what hasn't been run yet. If you already had 100 emails sent by the time you cancel it, those 100 emails cannot be unsent. You may see in your Outlook an option for "Recall Email." This function within Outlook only works with internal sends/private systems where the client can request the server revoke access to other client mailboxes before they're viewed, such as your office email to other users in the same company.    
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Issue When adding 'Acquisition Program' attribute as part of 'change data value' flow step, ‘New Value’ will not get saved if it is added as a token. As an example, let's say there is a smart campaign within a program and the program has multiple tokens. One of the token is {{program.Name}} whose value is 'Sales Acquisition Campaign'. In the smart campaign, there is a 'change data value' flow step that updates the value of 'Acquisition Program' attribute to a new value. If this new value is added as '{{program.Name}}' in the flow step, and when navigating away from the campaign flow edit page and navigating back again to the same page, the 'Acquisition Program' attribute's new value will be blank. Environment Marketing Activities Change Data Value Acquisition Program Token Solution Use text instead of token to update 'Acquisition Program' value. In the above example, use 'Sales Acquisition Campaign' as the new value in the flow step instead of using token '{{program.Name}}'. Root Cause Marketo does not support use of tokens to update 'Acquisition Program' attribute.
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Issue Duplicate records were sent an email from an Email Program. Solution While Marketo prevents sending emails to duplicate records (i.e. same email address) via the same Smart Campaign, it is possible to send an email to duplicate record when there is A/B test configured for the Email Program. Specifically, one record can be sent an email from the test send while the duplicate record can be sent the email from the winner send. For example, if there are two records for "mary@mail.com" in the audience, Mary can be sent two emails as follows: One record can be sent the email by qualifying for receiving the test from the sample size of the A/B test The other record can be sent the email by qualifying for receiving the winner from the sample size of the A/B test   Note: sending the test and sending the winner utilizes individual campaigns which is why the systematic deduplication of emails within a smart campaign does not take effect for this scenario. To prevent this from occurring, exclude the duplicate records from the smart list of the email program.
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Issue Issue Description One (or several) of the emails in your Engagement Program stream with Recipient Time Zone enabled failed to send but there was no failure or error message. You edited the email(s) within 25 hours of the next scheduled cast.   Solution Issue Resolution Our Engagement Program documentations states that "We require you to schedule the first cast at least 25 hours in the future because there may be people who qualify for the cast in every time zone across the globe." (https://docs.marketo.com/display/public/DOCS/Schedule+Engagement+Programs+with+Recipient+Time+Zone) This also applies to making edits to emails. If you edit an email in an Engagement Program stream with Recipient Time Zone enabled within 25 hours of the next scheduled cast. The pre-processing is disrupted and the email will fail to send. To avoid the issue please either  1) disable Recipient Time Zone 2) refrain from making edits to the Engagement Program streams or assets 25 hours before the next scheduled cast. Who This Solution Applies To Customers using Engagement Program with Recipient Time Zone enabled
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Issue Issue Description You would like to change the order in which the emails are being sent to leads but some of the leads have received several emails from the stream already. If the order of email is changed would those leads receive the same emails again?     Solution Issue Resolution If a lead has received the email previously from any campaign or program then they will NOT receive this email as long as the email ID remains the same. Marketo will go down the list of emails within the stream until it finds one that has not been sent to the lead and this will be sent to the lead at the time of the engagement program cast.
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Issue Choices are skipped in flow steps on campaigns triggered by new person creation when they are based on system managed fields such as Inferred State Region.. Solution Inferred Fields and other system managed fields my take a while to populate.  When this happens, they won't have the necessary values at the moment the campaign is triggered. To resolve this, add a small wait step as the first step of the flow for trigger campaigns. This wait step allows the system to populate these fields and index them appropriately so they can be used as criteria in flow steps that have decisions in them.    
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Issue You want to know what the duration should be for an Email Batch Program's A/B Test.     Solution When setting up an A/B Test in an Email Batch Program, the default, minimum duration of the test is 4 hours long. However, A/B tests should not usually be this short, for a couple reasons: Depending on the size of the membership, and the background processes the Marketo System is engaged in, the Email Program may or may not even be able to send the complete test during the 4 hours. 4 hours is a very short amount of time. Winner Criteria is only determined from the data gathered during the period of the test - that would be 4 hours. 4 hours may not be enough time. Ideally, A/B Tests should be "days" long, so that the test may complete and all appropriate information may be captured.
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Issue You want to know if updated lead/person record data will reflect changes to that data made while the lead was in a wait step. This is important to know, because values could affect the following flow steps. For example, if there is a choice in the send email flow step that is determined by those values. Solution Any information that was updated while the lead was in the wait step will be reflected in the next step.  
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Issue How to copy the data from one field to another field using tokens. Solution It’s very easy and it can be achieved through a Smart Campaign. Create a Smart Campaign and set up the Smart List to target the specific leads you want. In the Flow, use the Change Data Value step. You would need to choose the field you are copying to as the Attribute, and the new value as token {{lead.fieldYouAreCopyingFrom}}. When you run the campaign, the values will be copied across.  Be careful when doing this as the process cannot be reversed and any existing data in the field you are copying to will be destroyed. Note: Use appropriate tokens for the field, if the field is available under lead use lead tokens otherwise company tokens.
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Issue An email program fails to send emails to a large number of leads/people in the Smart List.     Solution Sometimes leads/people in your Email Program's Smart List will be skipped in the email send because they already reached their daily/weekly communication limit. You can confirm if this has occurred by following these steps: Open your Email Program. Change your view to Control Panel. Click on View Results in the top left panel to see a list of all activities attributed to the email program. Click on Filter > Custom. Select the Send Email box. Click the Apply button. Scroll to the bottom of the list. If the leads/people have been skipped due to communication limits, you will see that a large number of leads/people listed as "Skipped Lead already used up Daily/Weekly communication limit."   You can check or adjust your Communication Limits in the Admin panel of your Marketo instance.
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Issue You want to know the expected behavior if an email is sent to a lead from a Smart Campaign and then you add that exact same email (with the same email asset ID) to an Engagement Program nurture stream the lead is in. Solution The email will not be sent through the nurture stream, because an Engagement Program will not send the same exact same email to a lead twice, regardless of how it was originally sent. However, Marketo will send a cloned version of that email, since the email asset IDs are different.  
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Issue After moving an asset to a new folder, you are unable to see the asset in the tree, or see duplicates of the asset in both the new and old location. Occasionally, this may occur even when you have not recently moved the asset. Solution Sometimes when an asset is moved from one folder to another, it may not display correctly in the navigation tree.  This is generally due to a caching issue.  Try refreshing the browser or logging out of your Marketo instance, then logging back in.  If this does not clear the issue, contact Marketo support to have us clear the tree cache for your instance.
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1. Navigate to https://status.adobe.com    2. Click Manage Subscriptions      3. Sign in using your Adobe credentials or click Create an Account to log in                                     4. Click Create Subscriptions       5. Under Experience Cloud, click on Adobe Marketo Engage to expand:   6. Select Product Offerings or Services and click Continue                                         Prior to selecting a regional location(s), you will want to identify what data center and pod/server your instance is located in. You can access this information from the Adobe Marketo Engage Admin tab. After clicking on this tab from the menu at the top of the page, select My Account on the left rail:            Scroll down to the Support Information section to see the data center and pod in which your instance is located:  The example above indicates that this instance is in our Ashburn data center on pod 38. This user would select the regional location Marketo Ashburn, and then pod AB38, as shown below.    The abbreviations for all of our data centers are as follows:  ab = Ashburn  sj = San Jose  sn = Sydney  lon = London  nld = Amsterdam   NOTE: This method can also be used to identify what Real Time Personalization (RTP) pod/server your instance is in.      7. Select regional location(s) and event type(s): Major Service Issues indicate service unavailability or severe performance degradation for multiple users on production systems. Minor Service Issues indicate partial service unavailability or moderate performance degradation for multiple users on production systems.     8. Select the environment(s) you would like to subscribe to and click Continue       9. Review your subscription preferences and click Confirm preferences 
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Question: My campaign seems to be delayed, what is going on? Answer: You may have multiple campaigns running and some of them are queued. You can use the Campaign Queue to get an overview of all running and queued campaigns in your instance of Marketo. If there is a campaign backlog you can check the priority of the delayed campaigns and the campaigns at the front of the campaign queue. High priority campaigns will always move to the front of the line, followed by medium priority and low priority campaigns. If there are too many high priority or medium priority campaigns running then you may see a longer delay with low priority campaigns since they will always move to the back of the queue. You may want to consider overriding the campaign priority of non urgent campaigns that are set to high priority to reduce the priority and make room for lower priority campaigns to run. It is not recommended to set a large number of campaigns to high priority as this does not improve the processing time of the campaigns, only the order in which they are run.      
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Issue You made an A/B Test within an Email Program, and now when you are in a Smart List or Smart Campaign and are attempting to set up a filter (such as Opened Email), you are unable to locate the A/B test email asset in order to select it. Solution When an A/B test is made in an Email Program, the Program must be approved in order for the email to be located by other assets (Smart Lists/Smart Campaigns.) When the Program is approved, the email asset name will be changed to whatever kind of A/B test is used, and will be available for reference in other assets. For example: [program name].Subject Line Test; or [program name].Whole Email Test
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Issue Person/Lead Source is empty. Why isn't it populating?     Solution Marketo does not automatically assign Person Source. We do populate Original Source Type. Assigning credit for a Lead can only be determined by someone with intimate knowledge of a company's marketing strategies.  If someone fills out a form, Marketo doesn't know if they were brought to that form by an email blast, TV commercial, talked to a salesperson, or any number of other reasons. If they came in through a List Import, they could have attended a Tradeshow and signed up there, they could have been exported by a CRM and are being imported, or any number of other ways.  There are many discussions on best practices for handling Lead Source attribution in the Community.  If you need assistance setting up Smart Campaign to update the Lead Source based on your specific business criteria, please contact Marketo Support.    
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Issue You are unable to abort a triggered Smart Campaign currently in progress.   Solution The "Abort Campaign" function only works for batch campaigns. To stop leads from going through the flow of a triggered campaign, do the following:   Deactivate the trigger campaign in the Schedule tab. This will prevent new leads from entering the campaign flow steps. It will not stop leads that have already entered from continuing through the flow. Use a "Remove from Flow" step to remove existing campaign members from the flow. This can be done a few different ways. View Campaign Members > Select All > Lead Actions > Special > Remove from Flow If the leads are in a Wait Step, you can add a Remove From Flow step after the Wait Step in the trigger campaign Create a small batch campaign with a "Member of Smart Campaign" Smart List filter and a "Remove from Flow" flow step that specifies the trigger campaign you want to remove them from.  
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Issue What will happen to leads currently in flow steps if you deactivate a trigger campaign?     Solution If you deactivate a trigger campaign, all leads that are currently in the flow will still be processed. Deactivating a trigger campaign will only prevent any new leads from qualifying for the campaign and going through the flow steps.   To stop people from continuing through the campaign flow steps, you have 2 options: Remove people from flow steps. (Recommended option) Note: You may want to add that flow step after every flow step, to target all areas where people may still be in and processing. Delete all flow steps. As people complete any flow step, they will no longer have a next option.
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