Marketo users can configure Marketo to manage, nurture, and measure leads that are created from Google AdWords.
We offer 2 options, depending on what type of web page is linked to your Google AdWords ad.
Option 1: Link Google Adwords Ad to a Marketo Landing Page with a Form
This solution does not require custom coding This solution does not require any additional cost
Option 2: Link a Google Adwords Ad to Any Page on your Website
This solution does require custom coding so that you can capture the PPC (pay per click) information when the lead comes back 'later' to fill out a form on your page Depending on whether you have resources internally to do the custom coding, this solution may or may not require additional cost
Reporting Available (for both Option 1 and 2)
Number of new leads acquired by Google Adwords Program Cost per new lead acquired by Google Adwords Program Number of leads acquired by keyword/search phrase Top 10 keywords/search phrases which acquired new leads Top 10 AdWords CampaignID which acquired new leads Number of Opportunities by keyword/search phrase Number of Opportunities by CampaignID
Additional Reporting Available if you have Revenue Cycle Analytics/Explorer
Conversion ratio of your Google Adwords Return to investment for your Google Adwords Top 10 keywords by month report which shows
Average days to convert to opportunity Number of leads converted to opportunity
Top 10 CampaignID’s by month report which shows
Average days to convert to opportunity Number of leads converted to opportunity
Program Channel report >> Google Adwords (custom channel) metrics by quarter
New names, cost per new name Opportunity units, Pipeline generated, revenue, revenue to investment
Learn more:
Linking a Google Adwords Ad to a Marketo Landing Page with a Form Linking a Google Adwords Ad to Any Page on Your Website Google Adwords and Marketo FAQs
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