Issue
Discusses the differences between batch and trigger campaigns.
Solution
Issue Resolution
Trigger campaigns:
- Wait to respond to actions that leads will take in the future
- Are always running in the background unless they are deactivated
- Process leads one by one
- Run in a separate processing queue from batch campaigns
- Are best used for situations where you want to respond immediately to a lead's behavior
Batch campaigns:
- Run on groups of leads based on current data values or past activity
- Only run when scheduled
- Run in a separate processing queue from trigger campaigns
- Are best used for any campaign that does not require immediate response to a lead's behavior