Differences Between Trigger and Batch Campaigns

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Discusses the differences between batch and trigger campaigns.

Issue Resolution

Trigger campaigns:

Wait to respond to actions that leads will take in the future
Are always running in the background unless they are deactivated
Process leads one by one
Run in a separate processing queue from batch campaigns
Are best used for situations where you want to respond immediately to a lead's behavior

Batch campaigns:

Run on groups of leads based on current data values or past activity
Only run when scheduled
Run in a separate processing queue from trigger campaigns
Are best used for any campaign that does not require immediate response to a lead's behavior