The Email Performance Report IS INACCURATE

[Michael_Langell]

I discovered an interesting issue with the Email Performance Report that I will assume less than 10% of Marketo users are aware of.

This issue is detailed below in a note at the bottom of this help doc: 

"Multiple sends from the same campaign to the same person are counted only once."

Email Performance Report Help Doc

So does that issue mean? 

For those of us who use tokens all across our Marketo instances and use them particularly to swap in/out content via those tokens for scalability and efficiency, (maybe in an automated nurture) this is a BIG problem. 

When a person is sent an email from the same campaign multiple times over any timeframe, the Email Performance Report only records a single email send 

Example

Notice the three email sends below.  Two of the sends are via the same campaigns.  

The below report only displays 2 emails were sent - and this is our issue

Solution

To me, every email send in the activity log should appear on this report.  I am unsure what the use case is for the current methodology, where email sends from the same campaign to the same person are grouped together.  I would think most customers would just want to report on all email sends and what the outcome of those sends were (bounce,open,click) over the course of time.  Two versions of the Email Performance Report would also suffice. 

For now - it looks like the only solution to this is via API exports of your email activity.   

For fun, feel free to include in your comments if you were aware of this!

Best,

Mike

[Ashley_Paulmeno]

We use tokens across all our nurtures. The set-up is pretty complex so it was more effective for us to tokenize all aspects of the emails and swap out content as it made sense -- so while MKTO see's it as one email, the content is actually constantly changing. 

The reporting limitations you brought up is a huge issue for our reporting, and I would like to echo the importance for MKTO to get this corrected ASAP.

[hthomason]

The reporting issue has been an ongoing problem for our organization, making it so our reports are getting turned in late consistently. Please resolve this issue as soon as possible. 

[WY]

Hi, @Michael_Langell, @hthomason , @Ashley_Paulmeno 

Just came across your post here from 2021, we are also having the same problem. As part of our business practices, we are required to provide monthly and annual email performance reporting, including email performance for content that may have previously been sent to a lead (could be multiple times, not just a single email send).
How can we ensure that our email performance report is reflecting all activity within the given period? What have you guys been doing to get around this reporting limitation since this post? Any suggestions is appreciate it! 

[Thorsten]

I'd second that, we have the same problem. You're punished for keeping your setup efficient...