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We use tokens across all our nurtures. The set-up is pretty complex so it was more effective for us to tokenize all aspects of the emails and swap out content as it made sense -- so while MKTO see's it as one email, the content is actually constantly changing. The reporting limitations you brought ...
I am looking to provide a bit more detail into the subjects of our tasks! The goal is that a sales team member can easily understand what a lead did through a quick glance at their activity record in SFDC. For example: “Activity-Email Open [Tradeshow Name Follow Up]”However, these types of activity...