To manage our blog using marketo and capture all of the user engagement, it would be great to be able to create an email and workflow with our existing blog RSS feed.
It suppose it is possible for Marketo to develop the ability to create a means by which we would be able to enter an RSS feed, and an email template be able to pick up the latest entry from the RSS feed and enter the content into an email template, capturing the information from that feed such as title, author, and content. I don't know what challenges that may present in the form of consistency, but this would allow automated email creation from an RSS feed, which in turn would allow us to create a work flow that can auto deploy the email based on triggers to a subscription list.
As the subscription grows, this is a great opportunity to leverage the revenue cycle modeller to capture an enormous amount of insight from a large segment of our customers from our most frequent communication channel.
MailChimp has an easy to use RSS-to-Email syndicator that I've used in the past. It just pulls the latest feed entry(ies) into a pre-defined template and sends to a list. So it's certainly doable in theory.
I have exact same requirement - we want all our engagement in Marketo, and we want Marketo sending our bulk emails.
We host our site and blog on WP, so I can add a plugin that would use SOAP or JS API totrigger action on Marketo side.
What is needed is two new API functions (or if available examples/docs on how to call them):
1. API Support for a Create Email function. Should take in an email template and template param values and create a new email. 2. API Support for a Trigger Email function. Should take in an email and a list and execute a campaign sending that email to each person on the list.
(actually this could be combined to one call or several calls based on what makes sense for the API designer)
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