Marketo Sales Insight Performance - Reporting

Marketo Sales Insight Performance - Reporting

I would love to see a set of reports around the usage and performance of Sales Insight emails. This will allow me to have a dialogue with my sales team about which email templates are resonating with our market. Right now I can measure emails sent by marketing, but it would be nice to have an aggregate (and detail) report of how the Sales Insight templates are doing.
52 Comments
Anonymous
Not applicable

Hi Jennifer,

I replied to a similar thread on the discussions board. http://community.marketo.com/MarketoDiscussionDetail?id=90650000000PCR4AAO

"I agree this is a good idea.

What you could do now is create smart lists using the following filters to get some of the information you want.

- Was sent Sales Email
- Sales Email was received
- Sales Email was bounced
- Opened Sales Emails
- Clicked Link in Sales Email
- The inactivity version of all these filters.

I realize that this does not completely substitute the email performance reports, but I hope you can get at least part of the way there.

Thanks

Aj "
Anonymous
Not applicable
Why can't I vote for this idea?
Anonymous
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Jason - if you have previously voted, you will not be able to vote again!  From your profile it looks like you voted on 2/9/2012 at 5:44 PM
Anonymous
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I saw that Aj's response was in 2010... Has there been an update to make this possible or is it on the product roadmap still?

-Javi
Anonymous
Not applicable
This is something our sales staff is asking for.  Any updates?
Anonymous
Not applicable
It is critical that this update be made. Our organization needs it asap.
Anonymous
Not applicable

Hi All,

This is on our roadmap but not in the short term (2H 2012). Definately  hope to get it sone in the early part of 2013.

Thanks

Aj
Anonymous
Not applicable

Hello,

My organization relies heavily on Sales Insight emails and we have not been able to measure the results from their efforts. In addition to the basic open, clicked, CTR metrics, is it possible to capture the number of replies?
Thanks,

Samantha

Anonymous
Not applicable
Aj - early part of 2013 is approaching. Did this make it on the road map?
Anonymous
Not applicable
This is critical. Also need to know who sent the email. As it stands now I'm flying totally blind when it comes to understanding how sales is using the templates they are provided. Or even if they are using them at all.

Neal