Marketo Sales Insight Performance - Reporting

Anonymous · ‎12-14-2010

I would love to see a set of reports around the usage and performance of Sales Insight emails. This will allow me to have a dialogue with my sales team about which email templates are resonating with our market. Right now I can measure emails sent by marketing, but it would be nice to have an aggregate (and detail) report of how the Sales Insight templates are doing.

Anonymous · ‎01-21-2013

Agree with Neal A. We are pushing our sales team to use MSI, but are "flying blind" as Neal says when trying to determine the effectiveness and adoption of this great tool!

Anonymous · ‎01-21-2013

Aj - 2H of 2012 is gone so I guess it didn't make the roadmap...do ya'll have any real release dates set for this yet?
It is very difficult to see if MSI is working from an adoption standpoint without good reporting features available. It is really important to see WHO sent the sales email - either adding it as a column in the email performance reports and/or being able to create an activity type report that shows all sales emails sent in a certain time period.

Anonymous · ‎01-24-2013

Any update on this? I'm a little frustrated that there is in-fact no advantage to moving ALL of our Salesforce emails into Marketo (which across 8 instances took about 200 hours of labor time with formatting issues, etc), as you can view even more information about Salesforce emails, in terms of number of times opened, last time opened, etc.

This is pretty critical to our marketing operation and seems like it is someting that would have been in the initial buildout of a marketing automation/analytics tool. Would love to know where it stands now.

Anonymous · ‎01-24-2013

While I agree this is critical and needs to be addressed, I would hope you could find some advantage to making the switch. For example, link tracking and lead scoring. If sales enters a new contact with an email address and sends a SFDC email, you would have not have visibility to their interaction with that email or their Web activity after a click. There would be very few ways to build their lead score if they never recieved the Marketo cookie.

Plus, using sales insight gives your reps ONE place to find ALL email activity from sales and Marketing rather than bouncing between sales insight and SFDC activities.

Again, I agree with you - just trying to help you address the 200 hours of "lost" labor.

Anonymous · ‎02-22-2013

Yes, this is really necessary. I am being asked to provide this to the SVP of Sales and Marketing and I do not have an easy way to do this. Additionally, I am being asked specifically to be able to identify this by the sales rep.

Anonymous · ‎04-15-2013

Would like to know the update of this. Will this be addressed anytime soon? We are in DESPERATE need of being able to track our reps using what marketing is producing.

Anonymous · ‎04-15-2013

I attended the "innovation game" session at the Marketo summit, where we were given a number of different Marketo requests and a certain amount of fake money to work in groups to prioritize our requests with the money that we had. Out of all of the requests, this one was the cheapest, so I'm hoping that means that the implementation will not take long once agreed that it will move forward.

Then again, the original idea was posted in 2010.

Anonymous · ‎05-16-2013

This would be great if we had this! Right now my CEO asks for this information all the time and I have to manually pull the smart lists and create the metrics myself. I really hope this is something that could get implemented this year!

Anonymous · ‎06-20-2013

Yes, please this is something that I'm getting asked as well. Any update on this timeline on the Marketo roadmap? Possibly in 2013?

Anonymous · ‎07-22-2013

Any update still?