Native multi step form within Marketo

Native multi step form within Marketo

Currently, Marketo forms are limited to single-page layouts. If we want to create a multi-step form (where users can complete one section, then click “Next” to proceed to another), it requires custom code or third-party tools.

A native multi-step form feature would be really useful because:

  • It improves user experience by reducing form fatigue. Instead of seeing a long list of fields at once, users can progress step by step.

  • It often increases completion rates, since breaking questions into smaller chunks feels easier to complete.

  • It makes it possible to collect more data without overwhelming prospects.

  • It keeps the form design consistent and aligned with Marketo’s existing functionality, instead of relying on workarounds.

I’d love to hear if others have faced the same challenge and whether this would be a valuable addition for you as well.

2 Comments
Sant_Singh_Rath
Level 7

I want to acknowledge that Marketo forms are already more powerful than most other form builders in terms of features. However, a native multi-step option is really the need of the hour. At our organization, we’ve tested multi-step forms in digital campaigns, and they consistently deliver better performance.

Chris_Willis1
Level 8 - Champion

We do have some of this functionality within the Dynamic Chat enabled "Conversational Forms" - but this admittingly is different than the multi-step form use case.