Form that pre-populates placeholder Program & Tokens

Form that pre-populates placeholder Program & Tokens

After reading Allison Sparrow​'s post I got a crazy idea.

What if you could create a form that could create & feed token values into a placeholder program for campaign requests?!

This would be a HUGE time-saver, and allow Marketing Automation Managers/Specialist to simply validate, test and approve campaigns.

21 Comments
SanfordWhiteman
Level 10 - Community Moderator

You can already build such an interface -- in fact I would say this is one of the more reasonable things to use the API for.

Ulf_Deeg
Level 3

Cmon... give your Marketing Specialists a little credit. Marketo UI isn't that hard to learn

Geoff_Krajeski1
Level 10 - Champion Alumni

Is there a reasonable way to do this aside from the API?

That is what I was alluding to...

Geoff_Krajeski1
Level 10 - Champion Alumni

Being part of our Marketing Operations department it's part of my job to simplify processes.

This, as I mentioned, would be a great help, not only to me, but many others in the Community!

It is meant more for the non-Marketo user to be able to submit campaign requests and simplify the setup process, reducing time and effort required.

Grégoire_Miche2
Level 10

This is probably worth a small and neat launchpoint product

-Greg

Ulf_Deeg
Level 3

I meant no offense. I apologize if it appeared this way. I do get where you are coming from.

SanfordWhiteman
Level 10 - Community Moderator

Is there a reasonable way to do this aside from the API?

The level of access necessary to do this is only going to be surfaced via native UI or API. 

You could use a Marketo LP and specially-crafted Marketo form for the client side, but the final processing would still be via API (i.e. passing form values though to a webhook and having the webhook loop back in via API, which is something we do for some business processes).  Naturally Marketo forms do not offer any authentication, so it's not an awesome option.

Geoff_Krajeski1
Level 10 - Champion Alumni

No worries!  None taken

Geoff_Krajeski1
Level 10 - Champion Alumni

Thanks Sanford Whiteman

I am less familiar with the API, but have a colleague who is more versed!

Again, this is just an idea to help others in the Community.

Would love if it could create a Launchpoint product as per Grégoire Michel suggests, or any other way.

Grégoire_Miche2
Level 10

That product could even

  1. Retrieve the list of existing programs and ask which one should be cloned
  2. Retrieve the list of tokens in the program to be cloned
  3. Capture the token values
  4. Clone the program
  5. Update the token values
  6. Enforce rules for the program naming convention
  7. Add more control on token values

One hard point, though : I have not found in the API the possibility to retrieve the list of tokens and update token values. But may be I did not look at the right place. A big missing point...

-Greg