Community Lens: October 2023

Jon_Chen · ‎10-24-2023

Welcome to the 9th edition of the Adobe Marketo Engage Community Lens.

In this edition, get tips in the new "Tuesday Tech Bytes" series, submit your innovations for the Adobe Experience Maker Awards, and discover the latest in Adobe Dynamic Chat. Also, read about how you can enjoy personalized recommendations on the Marketing Nation Community and learn how to optimize your B2B web platform with an Adobe Target x Marketo integration.

Plus, don't miss updates on the Marketo Events Apps, Adobe Dynamic Chat, and more. There's SO much more as this is just the tip of the iceberg, be sure to scroll down to view announcements that might be most interesting to you!

Highlights

Attend a Marketo Engage User Group to network with and learn from fellow customers: Marketo Engage User groups are customer-led meetups held virtually and in person around the world. Check out our upcoming meeting calendar below to find a meeting that works for you.

Note: Most virtual meetings are recorded and distributed for later viewing to meeting registrants.

Date	Meeting Format	Chapter	Subject	Registration Link
10-24	Virtual	Tucson MUG	How to Transform Marketo with AI	RSVP
10-24	In Person	Japan - Healthcare MUG	第3回 Healthcare MUG	RSVP
10-25	Virtual	Higher Education VMUG	Higher Ed VMUG Relaunch Happy Hour	RSVP
10-26	Hybrid	Denver MUG	Data Foundations, Frameworks, and Systems	RSVP
10-31	Virtual	Kansas City MUG	Hocus {{my.Pocus}}! - Speed Up Your Newsletter Process With Program Tokens	RSVP
11-02	Virtual	India Virtual MUG	Conversational Marketing Unveiled: Exploring Adobe Dynamic Chat and Its Offerings	RSVP
11-08	In Person	Japan MUG - ITKETO	ITKETO - メール集客の失敗と改善	RSVP
11-15	In Person	Japan MUG	HR MUG - あなたのそのメール、スニペットでもっと効率化できます	RSVP
11-21	In Person	Japan - SFKETO MUG	SFKETO - データ連携で実現する、展示会運営の効率化オペレーション	RSVP

Learn from your peers webinar | Tracking siloed channels and data with Marketo Engage and Dynamic Ch...: Get ready for our upcoming webinar on November 2nd, 2023. Join us to uncover the secrets of maximizing your website's potential with Marketo Engage and Dynamic Chat. Sara Barriuso, Marketing Operations Manager at Cornerstone OnDemand, will guide you through how to elevate customer experiences through strategic conversations in your marketing, practical steps to implement key use cases, and proven tips for seamlessly integrating Dynamic Chat into your Marketo Engage programs.
Skill Exchange in NYC: Save the date and prepare for a remarkable free event in NYC on November 9, 2023. Take your marketing technology knowledge to the next level through engaging sessions led by Marketo experts and connect with peers in the Adobe Marketo Engage community.
Tuesday Tech Bytes | Unleashing Adobe Marketo Insights: In this new series headed up by Champion and Community Advisor Darshil Shah, read about highly useful snippets of information that may help optimize or improve your marketing automation effiency. In the first tip, Darshil dives into what notifications you should toggle on to ensure you don’t miss out on an idle-campaign deactivation that should’ve remained active. Be sure to visit the Community every Tuesday to catch the latest tech byte!
Submissions are now open for the 2024 Adobe Experience Maker Awards: The future of customer experience starts with digital innovators. We’re seeking visionaries who have set a bold new digital standard in their organizations and industries over the past year. If that’s you, apply to be recognized as remarkable in one or more of our 11 categories for the 2024 Adobe Experience Maker Awards, including the Engager award which recognizes the company delivering personalized, relevant content to the right audience at the right time to nurture engagement and drive measurable results.
Key highlights of the new Adobe Dynamic Chat: Since its launch in February 2022, Dynamic Chat has gained significant attention. This latest update includes live chat with sales reps, customizable conversational flows, smart list targeting from Marketo Engage, and real-time conversational forms. Plus, enjoy role and permission settings, innovative routing rules, and new triggers and filters. Check out all of this and more in this article from our Product Management team.
Personalized Recommendations now on the Community: Exciting news for Community users! Enrollees in our lifecycle email programs Jumpstart, Success, and Elevate will now enjoy a personalized experience on the Marketing Nation Community. When you log in, you'll receive tailored recommendations based on your interactions with these emails, ensuring you get the most relevant content. If you haven't already, we highly encourage our new customers to join the Jumpstart email programs and log in to the Marketing Nation Community to unlock these fantastic learning resources.
B2B optimization with Marketo Engage and Target: Discover the synergy of Adobe Marketo Forms and Adobe Target, the powerhouse duo driving B2B web platform optimization. Adobe Marketo Engage forms play a pivotal role in data collection, workflow initiation, and lead generation. When optimized and targeted with Adobe Target, these forms become catalysts for improving conversion rates within the Marketo's B2B ecosystem. Read about it in our Community blog and let us know if you have any questions!
Posting code in discussions: Members often share code within discussion posts, and this practice is highly valuable. It enables technically inclined individuals to delve into the issue and offer solutions. Let's be honest, solutions are what we're all seeking here. However, something that often escapes the notice of new users is that posting code as plain text can make it challenging to read. Learn how to post code on the Community like a pro in a couple simple steps, all which are outlined in this article by Jo.

In Case You Missed It

Marketo Events App and Marketo Moments App End of Life: We have important news regarding the Marketo Events and Moments Apps. Adobe has removed these apps from the App Stores on October 2, 2023. Existing users can continue using the apps if they're already installed, but no further updates or support will be provided. To learn more about why we made this decision and questions that other Community members asked, be sure to check out this thread.
Analytic Modal Updates: In this announcement from our Product Management team, read about a fantastic upgrade to the Modern UX as they unveil a dynamic transformation of their Reports assets modals in the Setup tab. This update will arrive in stages throughout September and October 2023 and brings a wave of enhancements, including improved filtering, seamless navigation, a handy side-by-side view of assets, and even support for program and folder name searches. Have any questions or comments about this update? Comment your feedback and opinions to the blog post and our team will get back to you!
The next generation of Adobe Dynamic Chat has arrived: Adobe's Dynamic Chat is the ultimate solution for elevating your B2B marketing game. It seamlessly integrates with Marketo Engage, powered by Adobe Sensei GenAI. Dynamic Chat now includes a whole collection of new out-of-box features that allow you to streamline customer engagement, offers guided chats, integrate your calendars, share documents, and much more, all available at no extra cost. Read all about this and the more addition of Dynamic Chat Prime in our Community article.
A guide to the Compute Formula: This extensive guide provides insight into Adobe's Compute Formula service, which allows for Excel-style formula calculations and is especially useful for various data transformations. For a step-by-step process on how to setup this up in your instances and access to the Compute Flow application's GitHub page, check out this document on the Marketo Community.
Marketo Engage New User Self-Guided Learning Path: A couple months ago, consultant and Marketo expert Cynthia published a curated collection of self-guided Marketo learning resources on the Community. Tailored for new users, these organized materials cover core Marketo Engage skills, helping you master essential daily marketing tasks. Follow the recommended learning sequence below for a successful Marketo journey or share it with someone that might find it helpful!
- Be sure to also check out new Experience League course on Marketo Engage for new marketing practitioners!

Can you Answer This?

Microsoft Power Automate connector: Anyone who has insight into the Microsoft Ignite Marketo integration could be able to assist here!
Dynamics Error: This user is facing an issue with Dynamics and has provided some code for troubleshooting.
Turn off field validation for a specific form: This user is looking to create an automated form that will allows users to indicate that an invalid email address is okay to be removed from a database.

Join our latest email series

New User Email Series - Calling all new marketing superheroes! Introducing our Adobe Marketo Engage Jumpstart New User series—a power-packed experience designed to unleash your marketing prowess. Get ready to conquer the digital landscape with cutting-edge techniques, insider insights, and expert guidance. Sign up now and embark on a thrilling journey to marketing excellence with Adobe Marketo Engage!