Welcome back for the first Community Lens newsletter of 2025! Check out our exciting updates below and let us know what you think.
Key Takeaways
- [Demo] GenAI for your Webinars: Webinars are experiential programs that are great for distilling complex topics into a single event. However, not everyone has the time or bandwidth to consume hours of video content. The new GenAI feature for Interactive Webinars can now summarize your webinar content into bite-sized recaps, with little to no overhead! Read how this is possible in our blog, and for a limited time, you can sign up for a product demo to see it in action!
- Deprecation of SOAP API and Access Token in Query Parameter for REST API: Marketo Engage users face two critical API changes in 2025: the SOAP API will be fully deprecated on October 31st, requiring migration to the REST API, and the REST API will stop accepting 'access_token' query parameters for authentication on June 30th. Act now to update your integrations and avoid service disruptions!
- [Video] AEM Assets Integration in Marketo: The most recent January release brings seamless integration with AEM Assets Cloud Services repositories directly within the Email Editor. This powerful feature ensures only approved images are used in your campaigns, with real-time updates from AEM Assets reflected in your emails. The user-friendly Asset Selector allows easy drag-and-drop functionality, complete with search and filter options. To leverage this game-changing integration, your Marketo Engage instance must be migrated to Adobe IMS, and you'll need AEM Assets Cloud Services with Dynamic Media and an Open API License. Watch this product demo from @prasannb to learn how this integration can revolutionize your email marketing workflow. If you have any questions for Prasanna, be sure to let him know in the comments section!
- [Feb 11 AMA] Ask Me Anything about the Marketo IMS Migration: Are you ready for your transition to Adobe Identity? If you haven't yet migrated, don't miss out on our expert-led AMA session on the Adobe Identity Management System (IMS) migration. @Steph_Simmons, @Yuri_Hirohashi, @Zoe_Forman, and @ilona_buteneers will guide you through the benefits, key steps, and best practices for a smooth transition. In this session, you can ask about customer benefits, address common concerns, and understand the preliminary steps for a successful migration. Remember, this text-only AMA takes place on the Marketo Community, so be sure to refresh the page frequently during the event.
- Giving Thanks to our Community Member of the Year: Come celebrate our 2024 Community Member of the Year, @SanfordWhiteman! Sanford's extensive knowledge and expertise has helped countless Marketo users over the years. We are grateful for his willingness to contribute to this amazing Community! Has Sanford helped you out with one of his many Community replies or blogs? Be sure to let him know in our dedicated blog!
- What is the Marketo Engage Forms Javascript API?: Learn all about the Javascript API for Marketo Engage Forms from first-time champion @LucasMachado as he covers key features, how to embed a form, various API methods you can use to communicate to objects, and more. Be sure to catch the included Experience Makers Spotlight video featuring Lucas!
- Start thinking about your Adobe Champion application for 2025/2026: Calling all Marketo experts and aspiring professionals! The Adobe Marketo Engage Champion Program is your chance to shine as a thought leader in the marketing automation world. This prestigious program recognizes experts who go above and beyond, sharing their knowledge and helping others succeed. Read current Champion @CharlieOakham's take on this, and why he attests to the program's incredible benefits as a two-time Champion.
Additional Resources
- [VIDEO] Introducing the New Email Editor for Marketo Engage: Soon to launch, Marketo's powerful new email editor will re-imagine how you build your email marketing campaigns. With intuitive drag-and-drop functionality, advanced styling options, and AI-powered content generation, creating visually stunning emails has never been easier. The editor also introduces content locking, personalization tokens, and seamless integration with Adobe's FireFly for image generation. Dive into this video demo and discover how this new editor can transform your campaigns!
- Setting Up Bot Activity Identification: Boost your Marketo email performance with smart bot filtering. Explore IAB List matching and Proximity Pattern detection to separate genuine interactions from bot noise. Dive into your Marketo bot settings now and see if this brings more insights into your bot identification capabilities!
- AEP vs. Marketo Engage: Where to Build Audiences?: Marketers today face a strategic crossroads in creating targeted audiences across platforms. AEP offers seamless multi-channel audience sharing, while Marketo provides intuitive, real-time data management. The sweet spot? A hybrid approach that leverages AEP's broad capabilities for multi-destination audiences and Marketo's precision for platform-specific targeting. Don't get stuck in analysis paralysis – start experimenting with both platforms to discover your optimal audience-building strategy. Read @Michaela_Iery3's in-depth blog to learn more.
- Let's Talk Interactive Webinars: Unlock the power of seamless webinar marketing with Marketo Engage's Interactive Webinars! This game-changing feature is now available to all Marketo users, offering at least 12 events with up to 500 participants. Built directly into Marketo, it eliminates integration hassles and provides native access to engagement tools like Q&As, surveys, and polls. Key highlights include seamless Adobe Connect integration, a user-friendly token management system, and easy transition to on-demand content. Read @TBlane_McMichen's brief on how this can transform your events!
- Automatically Update Images in Google Docs-based Documentation: Community veteran @SanfordWhiteman is back again with another invaluable tip on enhancing your Google Docs process with auto-updating images! His clever workaround employs Javascript to let you keep your embedded images fresh without manual updates. This method fetches the latest versions of linked images, swapping them seamlessly in your doc. Implement this script today and say goodbye to outdated visuals in your Google Docs!
- Marketo & Cybernetics: Integrating analytics into your Marketo environment is akin to having a weight scale in your room when trying to lose weight. Just as daily weigh-ins shape healthier habits, regular exposure to marketing performance metrics naturally guides better marketing decisions. Consider reading this unique piece by @Balkar_Singh as he helps you ask the right questions to ramp up your Marketo analytics setup.
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