The Analytics that Matter: Reports for Every Stage of the Funnel

Jessica_Kao3
Level 10 - Champion Alumni
Level 10 - Champion Alumni

It is that time of year.  My favorite time of year and that's Marketing Nation Summit.  I've been thinking about all y'all in the Marketing nation all year to figure out what to bring to you to help us be bolder and more fearless marketers.  And for me. . . it's all about reporting.  All day everyday.  Just like last year, I'll be giving a talk on the Analytics that Matter Tuesday May 1st at 10:15am and will be posting my slides and recording here but there is only so much I can cram in to 45 minutes.  There are fundamental concepts about reporting and attribution that must be conveyed, absorbed, and understood. So whether you are going to summit or not these important concepts drive success or failure in your reporting.   There hasn't been a single place that all this information is provided until now. 

Marketo Revenue Attribution Explained

This is the Marketing Reporting and Attribution bible for Marketo.  If you really want to understand how to get reporting right in Marketo, take the 20 min or so and marinate on these core concepts.  This is what I live, eat, and breathe every day to make reports sing.

See y'all at Summit!!

PS There will be a pop quiz at my talk.

PPS Guess its not a pop quiz if you know ahead of time 

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7 Comments
Dan_Stevens_
Level 10 - Champion Alumni

Hi Jessica - I'm bummed - your session is the same time as my session.  And from what I understand, they are not recording the sessions this year!  Like you, I will make my presentation slides available right after my session.

Grégoire_Miche2
Level 10

Ho recording this year ??? I am puzzled. I expected to be able at least to get the replays

-Greg

Dan_Stevens_
Level 10 - Champion Alumni

Hi Greg - yes, that was confirmed yesterday.  From what I understand, there just wasn’t enough people viewing these to justify the effort involved in recording, transcoding and posting these online for on-demand viewing.  I definitely valued these in the past.

Chris_Morris1
Level 4

Thanks for the fantastic presentation, Jessica! I can't tell you how glad I am to have caught both of your sessions this summit. Is it possible to post the 20 question worksheet you mentioned?

Jessica_Kao3
Level 10 - Champion Alumni

The Key to Finally Understanding how FT and MT Attribution are Calculated

Here is the worksheet that I mentioned.  Go at it!!!

Chris_Morris1
Level 4

Excellent - thank you!

Bryleigh_Cook
Level 1

Hi Jessica Kao,

Thank you for a great session! A follow up question for you regarding your presentation....

One of the challenges our organization faces is getting sales to add contact level details to their accounts in bfo. This creates a gap in our attribution reporting--not to mention tension between sales and marketing! During your presentation, you shared a report that looked like it could help to address this issue. Can share a visual of that report? I'd also like to understand how you built it.  I appreciate any insight you can offer. Thanks!