MCE Questions/Topics

[Vinay_Kumar]

Hi All,

I am sharing the topics which can be helpful for your MCE preparation:

1. Engagement dashboard items and Assets type in engagement program
2. CEO, CRM, Marketing, Sales - Match choices (as per job roles)
3. Send email and alert
4. UTM parameters
5. Communication limits
6. Spam laws
7. program performance report
8. Program progression status
9. Trigger campaigns
10. Tokens
11. website visit reports
12. What value should you choose to change leads score to 0
13. Pause or remove a lead from engagement program
14. A/B testing
15. How to make the LP URL SEO optimized?
16. Hidden fields are used for?
17. Blocked leads reason?
18. Marketing Suspended?
19. Program type?
20. Munchkin code?
21. Difference between smart list and segmentation
22. Acquisition program
23. Diff. between hard bounce and soft bounce
24. Visibility rule
25. Adding Custom columns in reports
26. Progressing profiling
27. Difference b/w Marketo and ESP

Hope this will be helpful. 

[Leanne_Persang]

Thanks, Vinay. I take mine next month. What do you mean by, "CEO, CRM, Marketing, Sales - Match"?

[Vinay_Kumar]

Hi Leanne,

In this Match type question there will be job role choices against each title and you need to match the right choice.

For example:

1. CEO                        a. Lead database

2. CRM                        b. communication

3. Marketing                c. overall planning

4. Sales                       d. Demand generation

So, the answer for this question will be:

CEO        - Overall planning

CRM        - Lead database

Marketing - Demand generation

Sales        - Communication

Hope this helps!

Thanks,

[Harish_Gupta6]

Hi Leanne Persang

Here is the question:

Q: Role of CEO, Marketing, Sales, CRM

CEO : Company Strategy

Marketing : Demand Generation

CRM: Have the past details of the opportunity

[Juliet_Crema]

Hi Vinay,

Did you recently take the exam? My colleague and I take ours in a few months and I am seeing different topics across different platforms. Can you expand on what was covered on topics #2 and 4? Thank you!

[Vinay_Kumar]

Hi Juleit,

For the no. 2 topic I have shared an example in above comment. 

#4 topic covers about UTM parameters: what are UTM parameters, what are the uses, how to implement the UTM parameters etc. 

Thanks

[Juliet_Crema]

Thanks Vinay!

[Monika_Nimmaga2]

Hey Juliet, I've shared questions on programs as per our discussion and here is the link to access them : https://nation.marketo.com/groups/certification-study-group/blog/2019/12/28/sample-mce-questions-on-... 

[Juliet_Crema]

Thank you so much, Monika!!!!

[Monika_Nimmaga2]

Hey Vinay,

I have a few questions regarding MCE.. can you tell me the right answer please..

1) when we need to pause sending emails to leads? 

A) unsubscribed

B) email invalid

C) marketing suspended

D) Email suspended

2) Metrics of engagement program?(choose all that apply)

A) Highest over engagement

B) Engagement over time

C) pending sends

D) Engagement score

E) Exhausted