I am sharing the topics which can be helpful for your MCE preparation:
Hope this will be helpful.
In this Match type question there will be job role choices against each title and you need to match the right choice.
1. CEO a. Lead database
2. CRM b. communication
3. Marketing c. overall planning
4. Sales d. Demand generation
So, the answer for this question will be:
CEO - Overall planning
CRM - Lead database
Marketing - Demand generation
Sales - Communication
Hope this helps!
Did you recently take the exam? My colleague and I take ours in a few months and I am seeing different topics across different platforms. Can you expand on what was covered on topics #2 and 4? Thank you!
For the no. 2 topic I have shared an example in above comment.
#4 topic covers about UTM parameters: what are UTM parameters, what are the uses, how to implement the UTM parameters etc.
Hey Juliet, I've shared questions on programs as per our discussion and here is the link to access them : https://nation.marketo.com/groups/certification-study-group/blog/2019/12/28/sample-mce-questions-on-...
I have a few questions regarding MCE.. can you tell me the right answer please..
1) when we need to pause sending emails to leads?
B) email invalid
C) marketing suspended
D) Email suspended
2) Metrics of engagement program?(choose all that apply)
A) Highest over engagement
B) Engagement over time
C) pending sends
D) Engagement score