Jodi_Florence2

Marketo's segmentation feature is a fantastic way to easily carve out your database into specific audience segments to deliver dynamic content. Rather than having multiple email versions to edit, approve and send through smart campaigns, dynamic content allows you to create one email with different...

Many new customers are confused as to how Marketo’s munchkin code works when it is applied on different, separate domains. They often expect to be able to automatically track behavior on multiple domains just by using the munchkin code and cooking someone once. Unfortunately, (and fortunately) it do...

If you are using tokens in emails you have probably noticed that if you do not define a default value when inserting the token, Marketo populates language of "edit me" automatically as a default. This is to still give you the option in the email editor to define a default value for whenever the dat...

Many Enterprise clients implementing Marketo struggle to define which fields need to be created in CRM to help sales. And sometimes there is a lot of pressure to get it right from the start as it is often a long and complicated process to have CRM administrators create new fields – and an even bigg...

Many of our clients migrate to Marketo from other marketing automation platforms and want to understand the differences between our email performance and their previous provider. I have been working with one such client who sends a large bi-weekly newsletter. While the send, delivered and opens rate...

One of the hardest things about using targeted web personalization campaigns is testing the campaign before launching it. Within Marketo’s automation platform, there are a host of testing techniques available including being able to see how emails and landing pages look in different browsers or emai...

A client recently asked me if a sales rep used Marketo Sales Insight to send an email which was in an engagement program, would that email be sent again in the nurture or skipped.In theory, it seems like the nurture program would not send the email since it is the exact same email – it was just enab...