Many of our clients migrate to Marketo from other marketing automation platforms and want to understand the differences between our email performance and their previous provider.
I have been working with one such client who sends a large bi-weekly newsletter. While the send, delivered and opens rates are on par, the clicked rates had some discrepancies.
Here are some things to consider when embarking on your own comparison:
To fully understand the implications of View as Webpage for this target audience, we designed 3 test scenarios to perform within Marketo with the next few newsletter sends. These are:
*Special thanks to Susan Sauter for helping to verify the CTA clicks on view as a webpage.
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