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Quick Question: Does Click to Open Rate Include Unsubscribe Clicks?

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Danielle_Wong
Level 8 - Community Advisor

Does Click to Open Rate Include Unsubscribe Clicks?

Thanks!

1 ACCEPTED SOLUTION
Anonymous
Not applicable
8 REPLIES 8
Geoff_Krajeski1
Level 10 - Champion Alumni

It actually depends on how you have implemented your Unsubscribe process.

In my case, we have a custom flow to a Landing Page (due to the need for Language Preference Eng/Fr), on which the user can unsubscribe.

In this case, the clicks on our Unsubscribe link are counted as clicks.

These (in my case) do not show as true Unsubscribes.

Note: My team is actively working to correct this so we get true visibility to Unsubscribes!

Danielle_Wong
Level 8 - Community Advisor

Is there a quick way to check if I am currently using Marketo's unsubscribe button rather than a custom one?

SanfordWhiteman
Level 10 - Community Moderator

FTR -- I'm sure this is already clear to you, Danielle, but for searchers in the future -- if you're using a subscription center that isn't technically tagged as the unsubscribe link, going to the sub center ​will be considered a click, even if it ends in an unsubscribe.

Grégoire_Miche2
Level 10

Also for future searchers, this means that, if you can (if your subscription center is intended to replace the unsubscribe form), it is recommended to have the URL of the subscription page to be UnsubscribePage.html. Soing so, Reader, will enable you to continue using the {(system.unsubcribepage}} token and have this click to be excluded from the counts automatically.

To give this URL to the subscription center page you will first have to remove this URL from you "old" unsubscribe page, using the "landing page actions->URL Tools->Edit URL settings" menu.

-Greg

Anonymous
Not applicable

Good tip. Thanks Greg.

Rajesh

Justin_Cooperm2
Level 10

+1

If you are not using Marketo's unsubscribe link, then you should include your own <a> tag with class="mktNoTrack" if you would like clicks to be untracked.

Anonymous
Not applicable

Good tip. Thanks Justin

Rajesh

Anonymous
Not applicable

No