How to Track Tokenized Links in Email Assets

A document by 1507095077414__vishals@grazitti.com on behalf of Miles Ybaben on Jun 19, 2017Last modified by Chris Coel on Jan 23, 2018
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Issue Description
Link(s) placed into Email(s) by a Token is not tracked and does not show successful click activity in the lead/person record.

 

Issue Resolution
Sometimes there are situations in which URLs, and other content, are placed in emails by using {{tokens}}.

 

When Marketo sends emails, you can think of building the email in 2 steps:

  1. Marketo searches the email code for "http" or "https" and wraps the tracking code around the URL
  2. Marketo inserts the values of {{tokens}} into the email.

 

If the {{token}} value is http://www.domain.com, that would be expected to not track because of the above 2 steps. After the {{token}} value is inserted, Marketo does not go back to wrap tracking code around http/https. The {{token}} doesn't look like a URL when the system applies the tracking code because the tokens don't pull the values in until the next step after.

 

The solution to tracking tokens is to place http:// or https:// on the outside of the token, like such:

 

http://{{token}}

 

That way, when Marketo builds the email, in step #1, the system recognizes the http and knows it's a URL. Then the tracking is wrapped around the http and the {{token}} as well. Then in step #2, the {{token}} value is inserted into an already-wrapped link.

 

 

A unique caveat to keep in mind is that if the {{token}} value contains http, but http is on the outside of the {{token}}. Let's say the URL you want to insert is http://www.domain.com. You have to move the http:// out in front of the {{token}}, but you don't want to also have it inside the {{token}} as well. If your link ends up being http://http://www.domain.com it will break.

 

To get around this, you'll need to remember to take the http:// out of the {{token}} value.

 

{{http://www.domain.com}}

would instead be

http://{{www.domain.com}}

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