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How Do you Make a Marketo Subscriber Preference Center?

Question asked by 4285cb61d4da5042809613bd2ebf738329ef6c1b on Jun 7, 2018
Latest reply on Jul 26, 2018 by Grégoire Michel



I need to know how to make a Marketo Subscriber Preference Center.


Right now, if a recipient of the E-mail clicks on the Unsubscribe button at the bottom, it takes them to an LP with a form to unsubscribe from ALL Email communications.


How do you create different classifications of Emails? (e.g. how do you identify if an Email is a Product Email, an Educational Email, a Press Release Announcement Email, etc.) and then have it so that users can unsubscribe can unsubscribe from different types of emails (or they can also select all of them at once)?