Hello, I need to know how to make a Marketo Subscriber Preference Center. Right now, if a recipient of the E-mail clicks on the Unsubscribe button at the bottom, it takes them to an LP with a form to unsubscribe from ALL Email communications. How do you create different classifications of Emails? (e.g. how do you identify if an Email is a Product Email, an Educational Email, a Press Release Announcement Email, etc.) and then have it so that users can unsubscribe can unsubscribe from different types of emails (or they can also select all of them at once)? Thanks. -Tal

It's almost impossible to answer this question in simple way because so many things will influence the design of your PC:What type of org are you in? An SMB with a local market ? A large multi-national company having to deal with different opt-in/opt-out regulations?What is you marketing plan made of and what kind of preferences do you want to offer?How skilled are you local and central Marketo users?How evolutive to do you think the options list will be in the future?Can you get hold of a JS developper to assist with the implementation of some more sophisticated features?Based on the answers to these questions, your PC will have to be setup completely differently (from a simple PC with a limited set of functionality to a PC frameworks that can be rolled out in multiple countries with significant local adaptation. And the only thing that is certain is that there is no one-size-fits all approach. -Greg