Kevin_McMahon1

We are having a similar issue.We often get very angry email replies from people who say they have unsubscribed 10 times and demand we stop sending them emails. Every single time I find the address successfully unsubscribed the first time, but they have a second email address in our database and must...

The easiest way to accomplish this is two separate smart campaigns:Campaign 1: Registered - if fills out form (trigger), send confirmation emailCampaign 2: Send Reminder - if program status is "Registered" (filter), send reminder email. Just schedule this to run 2 days before the event.Hope this hel...

Agreed - customers should have the right to opt-out too. Operational emails should not contain any marketing content and failing to do so can have legal repercussions. Here is a good discussion of when to use an operational email.

Can you further explain what you mean by "disqualified leads?" We are actually right on the borderline of our Marketo database limit so would love some more insight on this.

They will not sync back to Marketo as part of the regular sync cycle. They will only sync back if the person is updated in SFDC correct?

We have our communication limits set at 1/day and 3/week, but usually keep it to 1 or 2 per week. Through our experiences we have found 3 a week to be a bit overkill for some of our audience, so restrict hitting that cap as much as possible.

I wasn't aware that opens and clicks were so unreliable. Thanks for the insight Grégoire Michel​.As for us, in certain circumstances we will send to people who did not open the first email, but we always change up the content slightly in second email so it's not the exact same.

Thanks for all your insight into so many areas of Marketo. Your knowledge has helped me since my first week of using Marketo.

Hi Michelle,Like Grace said, program membership is attributed to having a program status, not simply being a member of a smart list.However, if the individuals were in fact members of the program but were removed from the program, drag in the Program Status was Changed Filter. Select your program an...