Kevin_McMahon1
Level 5
San Francisco, CA
Marketing Operations Manager
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05-20-2019
12:37 PM
We currently have an operational smart campaign in place that immediately sends an alert to the person owner when someone MQLs. What we want to do now is send a series of follow up alerts if the person owner has not followed up with that MQL after 12 hours, 24 hours, and 36 hours. However, we need this to be M-F business hours only. I can use advanced wait steps to ensure the follow up alerts are only sent M-F, but can't think of a way where it sends 12 hours after the previous alert. Right now I have it set up as person MQLs -> Alert sends -> Wait 12 hours and wait must end M-F at 12pm -> If person owner hasn't responded Follow Up Alert -> Wait...etc. With this logic follow up alerts will be sent after varying hours. For example, if someone MQLs at 4pm, then if the owner hasn't responded by 12pm the next day, they'll receive a follow up alert after only 5 business hours. Whereas someone who MQLs at 9am would be closer to that 12 hour alert if they had not followed up. Anyone else set up an MQL alert system like this or have any idea how to accomplish this?
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05-17-2019
07:32 AM
Try refreshing your page. Sometimes it can take a bit to save when it has a bunch of data to search through, but a simple "clicked link in email" with the date constraint shouldn't take more than a few seconds. Take open and clicks with a grain of salt though. You can read more about why at https://nation.marketo.com/message/204403-fake-clicks-from-spam-filters-is-there-an-end-in-sight
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05-16-2019
10:50 AM
Sasha Tchulkova are you saying Marketo is still processing the work flow to send to the remaining 58 people or that it failed to send to them? For such few people it seems odd that Marketo would have a hard time processing that. Check your Campaign Queue and see if it's in there. I'd contact Marketo support. If the send simply failed for 58 people, double check that communication limits were not the cause. Also make sure they weren't blocked for any other reasons.
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05-16-2019
10:44 AM
2 Likes
I've dug in quite a bit and also haven't loved my experience thus far. I like the features being released but still find the UI buggy and harder to work in. Will stay in Classic Marketo for now but will definitely give some feedback. Looking forward to the day I can make a seamless transition into Sky. Thanks for sharing the link Carrie!
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05-14-2019
03:00 PM
1 Like
At my previous company we used Outlook calendars and they worked well. We tried paying for a more "robust" tool but it ended up being too complex and created barriers because people had to log in to view add, update, or view the calendar. Assuming your company uses Outlook for their work calendar, it's easy to share a marketing calendar with those that need visibility. Then that person can easily show or hide the calendar to their liking. You can also color code based on region, channel, etc. For example we had virtual events, live events, and email blasts in different colors. The company I'm at now follows the same idea and it also works well, we just use Google Cal instead of Outlook. Same concept though and it's free and simple. Hope this helps!
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05-10-2019
01:51 PM
Can you double check the remaining registrants haven't synced over with the status Registration Error? If they actually aren't syncing over to your program at all I'd reach out to GTW support and have them look in to the issue.
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05-10-2019
09:50 AM
I'd recommend using a tool like Calendly. It's cheap and is able to send an automated email after a demo request that allows the requestor to automatically book time on the calendar. I haven't used the tool from a customer standpoint so won't speak to the integration, but have requested demos before from companies that do use it and have no had issues scheduling a demo with a company.
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05-10-2019
09:35 AM
I'd check this possible reason first provided by Devraj Grewal: https://nation.marketo.com/message/189135-program-clone-failed Basically just make sure your permissions haven't been changed since you last tried to clone. If they haven't, then you may need to reach out to support.
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05-10-2019
09:32 AM
2 Likes
Hard to tell what's happening without more information. Try refreshing the sync with the webinar provider at the program level: Refresh from Webinar Provider I'd also go in to admin and check to make sure the integration with GTW is Active and hasn't failed for some reason.
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05-06-2019
03:04 PM
Was there a separate email that went out between the morning and evening that could have affected part of this audience's communication limits?
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05-06-2019
10:50 AM
4 Likes
I would make sure to filter out the people I mentioned above. You could do something like email invalid=false and unsubscribed=false and marketing suspended=false and email invalid=false and black listed=false. See what that looks like and add anything else you find necessary. A Marketable segmentation is pretty easy to set up and I'd recommend doing that for all future sends. It's an easy filter to add to all send lists. You could create separate segments for invalid/bounced, unsubscribed/suspended, etc or just have 2: marketable vs unmarketable
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05-06-2019
10:37 AM
If you have segmentations built to split up your database between people who are marketable vs not (i.e. not unsubscribed, invalid, suspended, black listed, etc.) then send to that entire marketable segment.
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04-09-2019
10:15 AM
Good point. I'd probably remove that criteria after learning more about mail scanners in the last year.
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04-07-2019
09:16 PM
3 Likes
Thanks for the shoutout Nick Hajdin. Ankit D the post that Nick referenced was the process I went through when switching from a shared ip to a dedicated ip. I'd recommend gradually warming up your new dedicated ip with the same mindset, just tailored to your business. Start with your customers and most active audience and slowly expand to the rest of your database. It can be a bit of a pain cutting your audience but if done right will be a process you only have to do once and can help drive higher deliverability rates than what you experienced with your shared ip. For reference, here's the timeline I posted in the other thread: Days 1-5: Less than 10,000 emails per day. Emails restricted to: - Most active subscribers in last 30 days (visited webpage, clicked link in email, had IM, filled out form, program successes, etc) - Customer account contacts - Active Paid license users Days 6-10: Less than 25,000-50,000 emails per day. Emails restricted to (in addition to above): - Most active subscribers in last 90 days - Score greater than 0 Days 11-15: Less than 100,000-200,000 emails per day. Emails restricted to (in addition to above): - Most active subscribers in last 270 days Days 16-20: Less than 300,000 emails per day. - Most active subscribers in last 365 days - Leads that came from a list purchase are included Day 21+: normal activity *Use the email sends/day numbers as a reference. If your database is small, I would recommend sending to smaller audiences.
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04-02-2019
09:44 PM
100% agree with this list. The 3 biggest ones for me when I was first learning were the docs, Marketo FU, and the Community. People are always coming up with new and creative ways to improve processes and solve problems; the Community is the best place to learn from these experts and get answers to your questions. I use it multiple times every week to continue to be a student and give back what I've learned thus far. Thanks for putting this together Jessica!
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02-20-2019
09:53 PM
Talend is looking for a Marketing Ops Associate to join a growing Ops team. Check out the job description here. If you have any questions feel free to email me directly at kmcmahon@talend.com; I'm happy to go into further details.
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12-10-2018
11:48 AM
With data security becoming more and more important, we are looking to place additional levels of security when it comes to data exports. I know we can limit who has the ability to export data using roles, but is there a way set up a notification to me every time someone does export a list? It would be great to see of the people we allow to export, who is actually exporting and how much data they are exporting.
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11-13-2018
08:24 AM
Here you go Dan:
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11-08-2018
09:39 AM
What this person did was fill out the form for the first "Fills Out Form" trigger, which is filling out the form on the local LP inside the program. Is there any other info you need?
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11-07-2018
09:12 AM
Lately we've discovered that we have programs stealing acquisition credit from other programs. For example, someone first comes in to our database through a list purchase and then at some point later in time registers for a webinar, the webinar will change the acquisition program and channel. I adjusted the smart list in our Acquisition smart campaigns to include the filter Acquisition Channel is empty. However, this morning I see that someone who had an acq. channel as List Purchase made it through the Acquisition campaign of a webinar program and had it changed. Here's a couple screenshots below: The person was created in 2017 so the issue is not with the 20 minute window. Appreciate the help!
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10-29-2018
09:09 PM
Seems like an odd thing to open a ticket for, but you could reach out to support just to see if there have been any changes, upgrades, etc from their end. They can help dig into what's causing the "problem"...hopefully you don't jinx yourself!
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10-29-2018
09:36 AM
The only issue with this is it sounded like Mahu wants to audit the emails before they go out to the selected database. Adding herself to the smart list will just allow her to receive the emails when her audience receives them.
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10-29-2018
09:03 AM
Sending yourself a sample email is the easiest way to test it before the final version goes out to your selected database.
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10-29-2018
08:54 AM
2 Likes
Hey Steph, As long as everyone is still in the wait step and you add the Send Email flow step after the wait step, then they will receive the email once the wait step is over. No need to remove everyone.
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10-26-2018
09:48 AM
Done!
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10-25-2018
06:46 PM
I first used Marketo almost 2 years ago. I've been in it every day and became certified a year ago. I have a strong understanding of Marketing Activities and everything that goes along with setting up programs. One thing I'd like to learn even more about is advanced engagement programs because where I work we've never utilized their full capabilities and I'd like to revamp them. I'm an admin but haven't had to deal with too much regarding custom objects/activities, webhooks, and other admin responsibilities. I'm taking over more a ownership of a couple of our martech tools so integration will be really important for me to better understand. I'm not the best with email/LP design, but that's more of me needing to learn html. I will say though that I really want to learn a lot more about using dynamic content.
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10-25-2018
09:15 AM
Rana Nassar Glad to hear you resolved the issue. Always happy to help out!
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10-25-2018
09:12 AM
Hey Frank, A token is a variable for dynamic content that references the content specific to each individual campaign or person. A little confusing to define, but easier to understand in practice. Check out Tokens Overview to learn more about using tokens and the different tokens available. As for your request, Sonali Jadeja's method is the way to go.
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10-25-2018
08:43 AM
Hey Carl, That hasn't changed. Engagement Score is a score given to emails to gauge their performance. It's a range from 0-100 with 50 being average. You can read about it here for better understanding. The score is based on an algorithm that takes into account engaged behavior (Open, Click, Program Success) and disengaged behavior (Unsubscribe). The score is available 72 hours after each cast to give your audience time to engage with the content.
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10-25-2018
08:38 AM
We've used a couple agencies in the past but have been using MarketOne for two years now and are happy with their services. We started small but they quickly learned our instance and processes and now we use them globally. They've been really flexible in the requests we give them and have quick turnaround time. We mostly use them for helping setup programs, but they do offer additional services like database health checks, email deliverability reports, best practices, and overall strategy. Highly recommend checking them out!
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