Thanks for the shoutout Nick Hajdin. Ankit D the post that Nick referenced was the process I went through when switching from a shared ip to a dedicated ip. I'd recommend gradually warming up your new dedicated ip with the same mindset, just tailored to your business. Start with your customers and most active audience and slowly expand to the rest of your database. It can be a bit of a pain cutting your audience but if done right will be a process you only have to do once and can help drive higher deliverability rates than what you experienced with your shared ip. For reference, here's the timeline I posted in the other thread: Days 1-5: Less than 10,000 emails per day. Emails restricted to: - Most active subscribers in last 30 days (visited webpage, clicked link in email, had IM, filled out form, program successes, etc) - Customer account contacts - Active Paid license users Days 6-10: Less than 25,000-50,000 emails per day. Emails restricted to (in addition to above): - Most active subscribers in last 90 days - Score greater than 0 Days 11-15: Less than 100,000-200,000 emails per day. Emails restricted to (in addition to above): - Most active subscribers in last 270 days Days 16-20: Less than 300,000 emails per day. - Most active subscribers in last 365 days - Leads that came from a list purchase are included Day 21+: normal activity *Use the email sends/day numbers as a reference. If your database is small, I would recommend sending to smaller audiences.
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