Hey Lauren. I stumbled upon something that was posted in the community by Elliott a while back, and I'm not able to find it, it's a script that you have to add to the form landing ...
I'm helping our Events department with their conference promotions and I'm trying to get some good tips for promoting their conferences. The ones we do in the U.S. is good, but the...
Here's a couple of links that talks about content that's gated. We actually have done both ways where we email content via a link to the white paper when the email they provide is ...
I've used both a form and landing page from Design studio, or a stand alone form and landing page in a campaign not associated with a program. Bgomes' instructions above works well...
You can add a period cost on the program set up. I usually add a monthly cost to the google Adwords of our campaigns, and if your program is synced to SFDC, it will show up there.