Level 10
Joined the community 05-04-2012
Level 10
San Ramon, CA
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I'm also looking at MOZ. I'm currently using webmaster tools and Google Analytics.
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I'm helping our Events department with their conference promotions and I'm trying to get some good tips for promoting their conferences. The ones we do in the U.S. is good, but the...
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Here's a couple of links that talks about content that's gated. We actually have done both ways where we email content via a link to the white paper when the email they provide is ...
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I've used both a form and landing page from Design studio, or a stand alone form and landing page in a campaign not associated with a program. Bgomes' instructions above works well...
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Google Analytics also helps me. I use it along side the reports that I look at in Marketo.
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I do exactly what Mark mentioned above. It works for me.
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You can add a period cost on the program set up. I usually add a monthly cost to the google Adwords of our campaigns, and if your program is synced to SFDC, it will show up there.
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Ours is marketing@ circulation@ subscribe@ vip@ advertise@
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I am echoing what Mattew said above. That is the same experience that we're having with CVENT. Our event director is switching to another vendor, but is doing his research first. @...
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Also make sure your landing page template is approved. Follow Adam's guideline above because that's how I started out and it made my life easier. Make it simple, get it to work, th...
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