To monitor your marketo database, look at your leads database and and see how many leads you currently have and know what your database limit is, and how much you want to grow it. ...
Lead scoring, lead life cycle campaigns, set up some reports for email performance and web activity report to start out, if that's what you need to track. Monitor the health of you...
As a work around, you can probably do a multipart (HTML/Text version) email and test the link clicks on the HTML, and do another test just on a text-only version of the email to te...
If you don't add the filter in your smart list for "Not in" Unsubscribed leads, the email will still not send to those unsubscribed leads. When you schedule your campaign it will s...
Email performance report - on my inbox Monday mornings because I clean up our database on Mondays, and to check on which email performed best if I did an A/B test. Not that it's a ...