Jmhayes

I've been reading up on Apple Privacy updates recently, and this article from Litmus caught my attention: Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection Basically, the upcoming privacy updates from Apple Mail may have implications on "true" email performance metrics. ...

Hello, I recently deployed an AB test through a smart campaign. The original recipient list was around ~410k people. Here is how I set up the AB test in marketo: Post deploying the AB test, I pulled a report -- and the campaign did split the sample size 50/50 -- however, the campaign only deployed ...

We're currently working on streamlining our email templates and expediting our production process by making all our templates "token-based". Below is an example of how one of our token-based emails is set up: This is how the email looks in the editor view: This is how it looks from the "my tokens" ...

Hey there, I'm planning some extensive A/B testing in 2020 and considering the benefits of setting up AB tests in an Email Program vs. a Smart Campaign. We are leaning towards setting up AB tests through Email Programs, as the functionality/flow is a bit more user-friendly. However: I was wonderi...

I'm trying to set up an A/B test using custom parameters. I'm testing two CTA buttons. The CTA buttons contain tokens (not an actual link). I set up the custom conversions to determine a winning CTA, which reference the tokens in the button (in this case the tokens point users to a custom survey li...