Level 2
Joined the community 10-11-2020
Level 2
MA
Digital Marketing Specialist
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Appreciate your input here! A large suite of our email comms are more content & awareness-based so conversions don't necessarily apply there.
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I've been reading up on Apple Privacy updates recently, and this article from Litmus caught my attention:Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protect...
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Hello, I recently deployed an AB test through a smart campaign. The original recipient list was around ~410k people. Here is how I set up the AB test in marketo: Post deploying t...
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We're currently working on streamlining our email templates and expediting our production process by making all our templates "token-based". Below is an example of how one of our t...
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This is great!! Thank you for your help on this, Grace.
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Hey there, I'm planning some extensive A/B testing in 2020 and considering the benefits of setting up AB tests in an Email Program vs. a Smart Campaign. We are leaning towards se...
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I'm trying to set up an A/B test using custom parameters. I'm testing two CTA buttons. The CTA buttons containtokens (not an actual link). I set up the custom conversions to deter...
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