mwmarketing

Our U.S. based company just acquired a new Canadian satellite office and we'll be running their e-mail marketing program in parallel to our own. What are the laws behind emailing with Marketo, "new" potential prospects our inside sales team finds on LinkedIn or ZoomInfo? We'd like to subscribe these newly found targeted leads straight into our nurture program which consists of educational topics in our emails for industry best practices. How do we go about this? Would we first need to email the leads as a first touch inside Outreach Sales Engagement Platform to validate their email? Then, are they free to be educated on our industry best practices via Marketo nurture? Do we first need them to accept an invitation to be subscribed via email consent from Outreach, LinkedIn or Outlook direct email correspondence? Should our sales team embed to our subscription controller center, and the leads self-click check boxes to "subscribe" on the topics of interest to receive? How do you all go about building a list of international opt-in contacts? Many thanks in advance, we'd like to do this properly within law. Any best practice advice much appreciated. We've done extensive article search below, all the information is making our head spin, what's the gray area, what's acceptable?   Canada’s Anti-Spam Law FAQ (Deloitte) https://www2.deloitte.com/ca/en/pages/risk/articles/canada-anti-spam-law-casl-faq.html   Getting consent to send email https://crtc.gc.ca/eng/com500/faq500.htm   Protect your business and comply https://fightspam.gc.ca/eic/site/030.nsf/eng/h_00029.html ... View more

I recently read about DKIM improving email deliverability. Is it recommend to Upgrade to 2048 bits DKIM Keys from 1024 bits? Is this a necessary upgrade?  Our website.com DKIM record, which is what was in question and we don’t use in Marketo, has been configured with the current value since we first set up the website.com email in its current form about 7 years ago, and I’m reluctant to make changes without understanding exactly what the changes entail, since it may affect our email functionality. ... View more

Hi all,   I've implemented the following cookie tracking in this article: https://nation.marketo.com/t5/product-documents/utm-tracking-marketo-part-deux/ta-p/250332   I'm using these hidden cookie fields to track UTM parameters for our Google Ads to measure which search terms and ad groups are performing for my SEM agency. This has been working flawlessly for me when directing individuals directly on my Marketo LP's.    Here's the issue, I now have the desire to push ads directly to our WordPress pages. However when an end-user lands on these WordPress pages, clicks an anchor tag or clicks a CTA button switching to our subdomain hosted Marketo pages all the UTM's clear off the URL string. This causes the converted lead record  to loose all this valuable hidden field meta data I'm trying to keep on form submit conversion. Is there a JS solution that would maintain the cookies for us? ... View more

Does anyone have an updated excel master list or shared file of a province list that Marketo accepts? My visibility workflow doesn't work. The Markeo docs don't have any free resource online for this. The old marketo rockstar guide links all seem to be removed now.   I'm trying to do something similar to the pictures in these threads below. When I select Canada on my form, the province form field doesn't populate my province keys. https://nation.marketo.com/t5/product-discussions/visibility-rule-for-state-based-on-multiple-country-entries/td-p/81550/page/2   Select...| AB|AB BC|BC MB|MB NB|NB NF|NF NT|NT NS|NS NU|NU ON|ON PE|PE QC|QC SK|SK YT|YT https://nation.marketo.com/t5/product-discussions/country-and-state-province-fields-on-forms/td-p/123660/page/2       ... View more

Does Marketo provide the ability to prevent users from adding html links within the Marketo form (Field Type: Text Area)? We had a phishing attempt on one of our contact us forms trying to take you to a malicious page.    What do we need to adjust so these can’t happen? ... View more