Hey Brett,   What is the logic you're using? It looks like you should be using AND logic - Use All FIlters. ... View more

I agree with the previous comment that this could depend on many factors.   I'd encourage you to start benchmarking your own performance, if you don't have historical data you can pull from. You may decide to look as high-level as the webinar channel, or focus in on the types, audiences, or topics of webinars.   It's important to also look at the source driving to registrations, and looking at all of the other related metrics around attendance and new names, etc. ... View more

Hey June,   I'm not aware of a way to export this data, but it may be worth asking Marketo Support to see if they have this capability.   Either way, I'd recommend creating a document (spreadsheet works well) with each channel, statuses, steps, success(es), and how you think of cost allocation for each. This way you have that for easy reference, tweaking, discussions, onboarding, etc.   Kim ... View more

Hi!   1. Ok generally, a 1:1 sync is ideal. So everything in MKTO is in SFDC and vice versa. But if you think about it sometimes you don't need certain SFDC lead/contact records in MKTO (partner records for example may not be someone you market to) and same with records into SFDC (sometimes if leads aren't qualified enough or don't have certain fields filled out, they may need to stay in MKTO depending on your whole setup and lifecycle). But in your case it sounds like you've deemed the record to be junk and not even worthy to label "recycled" or "trash" - you want them gone. In this case, I'd also remove them from Marketo to eliminate such issues as you're running into. However, I'd first suggest that you formalize which records you are deleting, and why. And have a process to export their data first so you have that history stored somewhere. 2. Best practice is to upload lists into Marketo. Marketo dedupes automatically by email address (unless you have Support setup a additional criteria on the back-end). This also allows you to directly attribute these names to certain sources and programs. 3. This really depends on how you have your systems integrated. Do you have any custom sync filters setup? Are there certain leads being kept out of MKTO? There are a lot of factors here that could affect this answer so I'd encourage you to test it!   Kim ... View more

Hi Matt,   You can either re-assign partition manually after import, or if this is a repeatable process it would be worth adding partition assignment rules.   If you go the assignment rule route, you'll want to have a field built (if there isn't one already) that indicates the partition. You'd include that value in the csv and then the MKTO assignment rules would fire on creation. You would also want to build a triggered campaign for changes in that field in case you needed to batch some leads at some point into partitions, or if the value gets set after creation from some other source.   Hope this helps! Kim ... View more