David_Gaible

Hi Christine, What you've created makes sense for just about every business case I can imagine. These demographic scores you've got built aren't time-sensitive triggers, so a batch campaign makes sense. If you're just getting started with Marketo and/or have a small database batch vs. trigger doesn'...

Thanks Josh. Maybe someday Marketo will automate this for me. If you think it's a good idea - vote:

Hi Kezia, Just a thought, but does the time in the second 'forwarded' email have to match the first email? I used to use this forward tactic - with great success - several years ago, in a Pardot system where we didn't have powerful tokens. I just used a generic time in the 'forwarded' email. My thou...

Great stuff! Marketo should really have this type of knowledge tested on the certification exam. I've had a previous role where I walked into a legacy instance and had to learn these lessons the hard way. Nice article Josh.

Thanks Josh. I was thinking our product marketing team (the producers of the templates being sent through Outlook) wanted to tie these to a campaign - but they don't! Now I know

Nice article Jeff. Question about your process: do you allow your field marketers to upload lists (with the template) or is that something just the MA team will do?