David_Gaible

Not really a holiday campaign, but for the past 4 years (at 3 different companies) I've always ran a 'best content of the year' newsletter during the last week of the year. These newsletters always generate a ton of clicks, leads, and convert to revenue well! I suspect its a bit of selection bias - ...

These are more of priorities for my particular company, but I'm sure lots of companies are facing the same challenges:1. Expanded Nurtures. We're less than 9 months into our Marketo deployment, but have seen great success with the 20+ nurtures we have running. By mid-2017 our entire customer journey...

Hi Isabel Isidro​ - all good points above. I've got one more to add - be very careful about whether or not you want to delete these contacts from your CRM. Most of the time I'd assume 'no', but I don't know your business as well as you do!

Hi Cori Chao​ - are you using Email Editor 2.0? In most cases (at least ours), it makes the creation of the text email so very, very easy.

Use the Summary View, you can change the program name in the highlighted field:

Good points Sanford Whiteman​! I'm lucky in that I've got some decent upstream systems that can help me differentiate between accounting relationship and end-users. Not all that info flows into SFDC (we're working on it) but we can do manual pulls when needed for specific campaigns. Working to autom...

Hey Trask Rogers​, I'm in a similar boat. My company is concerned mainly with upselling one of our 20 or so products to our existing customer base (along with net news, but that isn't a huge focus for us). With the messiness things can get fun! When a customer reaches MQL, we don't assign the lead t...

Chris Willis​ - great call updating program statuses.

I'd caution against including a question like that on the form - if I'm a customer, seeing a question like that on a form signals to me that the company doesn't have a clear view of its customer base.Simpler solution: can you get a csv file of your customers from your product or billing team? You co...

I love Josh Hill​'s guides: Marketing Rockstar's Guide to Marketo - How to Use Marketo