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I want to allow for Sales to check Marketing Suspended and select a custom date field at which point to unsuspend the person in Marketo.Example:Salesforce: Sales checks marketing suspended and selects the custom date field (Unsuspend date).Marketo: Marketing Suspended=True, wait until {{custom date ...
Does anyone have any use cases for Sales team that leverage Marketo Lead Scoring and Salesforce Einstein Scoring? Marketo Lead Scoring is obviously used to nurture up until MQL scoring threshold, but I am wondering if anyone has heard from Sales teams in how they view the Einstein Scoring Model.
To build off Sanford's comment, I recommend reviewing the following resources:http://developers.marketo.com/rest-api/ Integration – Marketo LaunchPoint
Hi Keith,Thanks for the reply. I like the idea of an "!Entry Point" strategy. Having all entries tied to a parent campaign for troubleshooting will certainly be a time saver. I completely agree with having a solid folder structure and naming conventions. We find this helps with making reporting data...
Hi Danielle,If you click the Download Report button, it will be a static link containing the smart list data at the time the subscription was sent. If you want real-time data, click the smart list URL in the report email and then export the list.
It depends on what you consider "success". For data cleanup and getting rid of inactive subscribers, we've had success. There is the strong possibility that you will lose significant volume - but these are people who are not engaging and should be suppressed anyway. As long as you value quality lead...
Thanks for sharing, Kristy. I completely agree that establishing governance and having early-on conversations is imperative to a successful implementation. I'm on the agency side and we make sure to pass over client pre-work to get the conversations started early in the process to create alignment w...
For engagement programs, I typically use a "01 - Add to Stream" smart campaign that is triggered by whatever activity constitutes inclusion, and a "02 - Pause Stream" smart campaign when I want the cadence paused. This is useful for nurture programs with a set cadence where you do not need to track ...
When implementing a new instance, what are some common pitfalls new users should be aware of? What retrospective advice do you have for marketers implementing a new instance?