Nicholas_Hajdin

For evergreen content, I typically use the year and replace month with 00 for searchability. IE 1900-NUR-Product ABC-TOFU Content Track. This way, you know what "always-on" campaigns you launched in 2019.

Are emails 2, 3 and 4 new emails or just subject line variations? You approach seems a bit overcomplicated. If these are individual batch sends, I would recommend using the Email Program - which you could clone for each subsequent test (obviously replacing email asset / subject line test criteria).N...

For batch subject line testing, it is recommended to use the Email Program with native A/B testing functionality. Use "Subject Line" A/B Testing - Marketo Docs - Product Documentation Is your program supposed to be a lead nurture program? More details on the setup would be helpful. What is the logic...

It is really up to your business how you want to manage and craft your auto-response message. Here is an article from Litmus you may find helpful: Say No to No-reply Email Addresses – Litmus Software, Inc.

We have the Change Program Status flow step to Registered upon form submission and the token works upon initial registration. The issue I raised is that once a person reaches the status of Attended On Demand, the Registered status is stripped. I imagine this is because a person cannot move backwards...

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Yes, my recommendation is to use three smart campaigns within one default program. You might be able to use one smart campaign with wait steps depending on how your inactive smart list criteria is setup. You would need to test that respondents are falling off the smart list and those who engage are ...

Use a default program and create 3 send email smart campaigns. Your cadence is up to you, but I would schedule at least 3-5 business days apart. Send email 1 to your smart list of inactive recordsSend email 2 to smart list of inactive records, suppress those who clicked email 1 (depending on how you...

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