Natasha_Ness

Hey Guys! At our agency, LeadMD, we have a huge 2.0 template library we use for our clients. I'm a big advocate for 2.0, there are tons of great benefits that you are just missing out on if you haven't flipped the switch yet. If you're exploring 2.0 templates and want to play with something outside of 'starter templates' from Marketo, here's one of our own templates, Artemis, that you can use for free. http://my.leadmd.com/rs/230-YBS-585/images/Artemis_LeadMD_2dot0_Marketo-Template.html.zip Couple things to keep in mind about 2.0. If you don't have it turned on yet, play with it turned on in a sandbox environment first if you're able to. We've had some clients find that turning 2.0 on has affected a small number of older legacy templates, so just word to the wise on that! When you download the zip file and open the HTML file it will look a little nuts! Unlike 1.0, you will see some crazy bright colors in the Browser view of the HTML, but once you add it in as a template within Marketo you'll see it as it's intended to look, of course I'm sure you'll add your own branding flavors at the template level. We also have a little 2.0 email checklist that you might find helpful: http://my.leadmd.com/rs/230-YBS-585/images/LeadMD_Email2.0_Checklist.pdf Hit me up if you guys have any questions about the template or looking for anything else to beef up your own template libraries. Thanks! Natasha Ness Head of Experience & Design, Creative Director natasha@leadmd.com LeadMD ... View more

Hey Jennifer! Sanford makes some great points, I'd love to add to this. I will say it's not a blanket statement of "no" to re-create, though. It kind of depends on a few things: Is your brand taking a drastic change or just a few colors, your logo and maybe font? While you're making edits, are you moving to 2.0 if your emails are in the 'Legacy'? Are you planning to add or remove anything from your templates with the brand updates? Do you have inline styling in your local Email Assets that are overriding Template styles? There are just a ton of nuances to template updates we've seen at LeadMD with a ton of our clients. So I'd say it's "safe" to NOT recreate, if you're updating simple things like colors, fonts and your logo, then just approve any local assets that are active. BUT anything else listed above may require a clone of those templates and adjustments made to the clones. Also Also totally agree with Sanford on using snippets and tokens, this may help you avoid the concept of approving local assets when you need to make image or content edits, not necessarily structural or extreme branding edits. Here are a couple other tips we drafted around Summit last year for email design best practices if you'd like to learn a few more tips and tricks: Don't Gamble With Your Email Design! - LeadMD Natasha Ness Director of Creative Services, LeadMD ... View more