Itay_Billet4

Level 8

Joined the community 16-11-2011

Level 8

Marketing Operations Manager

Israel

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Re: Asset Specific Landing Page programs

by Itay_Billet4 05-10-2013

Great stuff Adam! just strarted reading it, probably will take me some time, but well done!

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Re: Lead Scoring on SFDC Changes

by Itay_Billet4 05-07-2013

Jim, we are using SFDC. I know how to implement this technically, just curious if it makes sense to add score on status changes (lead is converted into an opportunity, lead turns from MQL to SAL, etc...)

Discussions

743 0 0
Lead Scoring on SFDC Changes

by Itay_Billet4 05-07-2013

We're started implemeting lead scoring. Aside the obvious (Filled out form, visit key webpages, attended events, demographic, etc...), do you use lead scoring for lead status / opportunity stage changes? Several scenarios: Lead was accepted by the Team (status is changed from "New" to "Working") L...

Discussions

763 0 2

Lead Management
Re: GTW Attendees Affect "Recent Lead Source"

by Itay_Billet4 05-07-2013

Understood. So when a progression status is automatically set to "Attended", do you have a smart campaign that changes "recent campaign" to "Attended Webinar XYZ"? I know I can set this per webinar program, just wondering if there's a way to have a global smart campaign that controls that

Discussions

1652 0 0
Re: GTW Attendees Affect "Recent Lead Source"

by Itay_Billet4 05-07-2013

So when a lead changed to "Attended", you have a smart campaign for each webinar program?

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1652 0 0
Re: New Community Features Released!

by Itay_Billet4 05-07-2013

Awesome!

Discussions

690 0 0
Re: Original Source Info - Input Type

by Itay_Billet4 05-07-2013

I don't think you can change this field type in SF (Option "change field type does not show up), what we did is create another custom field called "Original source info (custom)" with text type and updated it with Workflow. There's no need to sync this field into Marketo. This way you can use it in ...

Discussions

856 0 0
Re: GTW Attendees Affect "Recent Lead Source"

by Itay_Billet4 05-07-2013

Hi Elliot, don't you capture the attendance as a recent campaign response? there are some cases that someone registered but not attend.

Discussions

1651 0 0
Re: Contact Status in SFDC

by Itay_Billet4 05-07-2013

Thanks Cathal, you are correct, we mainly focus on opportunity stages / account status (which is dependent on the opportunity).

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4245 0 0
GTW Attendees Affect "Recent Lead Source"

by Itay_Billet4 05-06-2013

Hi All,I'm trying to utilize "Recent lead source" custom field. I've used this helpful discussion for lists imports and form fillouts: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000POsnAAGThe only missing piece is GTW sync that we use - the attendee list is synced from GTW to M...

Discussions

1665 0 7

Integrations