I'm currently in the process of building a nurture program with multiple streams. A lead will qualify for the engagement program and will enter one of the four streams once they have been added to a particular Salesforce campaign by one of our marketing representatives.
In our other nurture programs, once someone is added to a stream, the cadence is set to send them the first email in the stream the next day. However, for this new engagement program, we want to send the first email in the stream the same day the lead is added.
I was planning to set up a trigger campaign in the first email program that says if you were Added to Engagement Program and your stream is "X" then send "Email #1"of "X" stream. They would then go into a status change campaign that would pause them, wait 30 days, then change them back to normal so that they would then get the next email in the stream. FYI - the 2nd and 3rd emails in the stream do not need to be triggered and can be sent using the engagement stream cadence.
Has anyone had any experience in setting up an engagement program this way or know how this could be accomplished? Any insight/advice/best practices are greatly appreciated!
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Hey guys! I'm currently building a new web content program and would like to offer the option to download 1 or up to 4 of our pdf resources. For instance, a person receives an email which prompts them to go to the content landing page. The form on that page would have a checkbox field offering content A, B, C, and D. The person would select which pieces of content they want and depending on which boxes were checked after the form is complete, they are then directed to a follow-up page with links to those particular resources. In addition, they would also receive a follow-up email with those resources as well. My question is - is this even possible? If so, what would be the best way to accomplish this? Any ideas/feedback is greatly appreciated!
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