Caroline_Davids

Caroline_Davids · ‎04-13-2021

Hey Emilia, Following up to my previous response. I saw today that Marketo announced the release of some upcoming new features and one of them involves filtering out email bot activity. I don't know details on what that entails but I think it's a step in the right direction! Here are the release notes: https://docs.marketo.com/display/public/DOCS/May+%2721 Caroline

Caroline_Davids · ‎03-23-2021

Hey Emilia, We have been experiencing the same issue as you. At the end of February, we started seeing extremely high numbers of clicks on our emails, including 1,000+ clicks on links to our social media pages which is not common for us. As you mentioned, we are seeing activity history of Email Delivered and 3 link clicks all at the same time. Marketo Support also shared information with us about scanner bots and suggested that was likely the cause. We are still experiencing this issue with all of our emails and are working on an alternative solution for reporting. From what I've seen in other posts in the Community, others have tried the pulling Smart Lists using filters of "Clicks Link in Email" AND "Visited Web Page". While this number is not 100% accurate, it does appear to be closer to what our click rates were prior to the inflation. We are still testing this method out but I thought I'd at least share with you our experience as well. If there is any update or if you've found a better solution, please share! Thanks! Caroline

Caroline_Davids · ‎07-02-2020

I'm currently in the process of building a nurture program with multiple streams. A lead will qualify for the engagement program and will enter one of the four streams once they have been added to a particular Salesforce campaign by one of our marketing representatives. In our other nurture programs, once someone is added to a stream, the cadence is set to send them the first email in the stream the next day. However, for this new engagement program, we want to send the first email in the stream the same day the lead is added. I was planning to set up a trigger campaign in the first email program that says if you were Added to Engagement Program and your stream is "X" then send "Email #1"of "X" stream. They would then go into a status change campaign that would pause them, wait 30 days, then change them back to normal so that they would then get the next email in the stream. FYI - the 2nd and 3rd emails in the stream do not need to be triggered and can be sent using the engagement stream cadence. Has anyone had any experience in setting up an engagement program this way or know how this could be accomplished? Any insight/advice/best practices are greatly appreciated!

Caroline_Davids · ‎08-01-2019

Hey guys! I'm currently building a new web content program and would like to offer the option to download 1 or up to 4 of our pdf resources. For instance, a person receives an email which prompts them to go to the content landing page. The form on that page would have a checkbox field offering content A, B, C, and D. The person would select which pieces of content they want and depending on which boxes were checked after the form is complete, they are then directed to a follow-up page with links to those particular resources. In addition, they would also receive a follow-up email with those resources as well. My question is - is this even possible? If so, what would be the best way to accomplish this? Any ideas/feedback is greatly appreciated!

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Engagement Program Trigger Email Send

Dynamic content and multi select form field