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I am currently in the process of making some changes to content in one of our active nurture programs. One of the changes that has been requested is to flip flop the order of emails 4 and 5 in a particular stream. My initial thought was to just swap the priority of the programs so that offer 5 woul...
Hey Emilia, Following up to my previous response. I saw today that Marketo announced the release of some upcoming new features and one of them involves filtering out email bot activity. I don't know details on what that entails but I think it's a step in the right direction! Here are the release n...
Hey Emilia, We have been experiencing the same issue as you. At the end of February, we started seeing extremely high numbers of clicks on our emails, including 1,000+ clicks on links to our social media pages which is not common for us. As you mentioned, we are seeing activity history of Email Del...
I'm currently in the process of building a nurture program with multiple streams. A lead will qualify for the engagement program and will enter one of the four streams once they have been added to a particular Salesforce campaign by one of our marketing representatives. In our other nurture program...
Hey guys! I'm currently building a new web content program and would like to offer the option to download 1 or up to 4 of our pdf resources. For instance, a person receives an email which prompts them to go to the content landing page. The form on that page would have a checkbox field offering con...