Hi Vikram, I recently had a customer research call with Marketo and brought up a request for a feature that could be added to the admin area. I think we need an instance analyzer which can provide a summary with key stats all in one place. It would be something targeted towards admins, or superusers, who inherit an instance when joining a company, but also useful for those managing it over time. Some ideas for what this could include.... 1) A quick overview of the total # of contacts in the database which provides splits by marketable/unmarketable, country/region, SFDC lead/contact, customized segments, and customizable for other existing fields/tags in the database. It would also be helpful to see dormant vs engaged contacts for each region (i.e. how many have activity in the last 3/6/12 months vs those who are not active). 2) An overview of the most active internal users. 3) A way to see key average email performance stats for the whole account (open rate, click rate, click to open rate, hard bounce, soft bounce, unsubscribe rate), and the ability to segment these averages by country or region. 4) Similar to above, but for landing pages...what are the most viewed LPs, what is the average conversion rate for forms (with option to create an average by selecting specific LPs to crunch data on). 5) Communication limits / API limit. 6) Other useful macro level stats to get users up to speed.
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