We are having issues with accessing links directly through some CTA’s in emails from direct Marketo links. This is mainly due to restrictions imposed on some of the companies that we work with. It makes it incredibly hard when trying to provide long form content such as PDF or information hosted on webpages. I was trying to use QR codes as a way of navigating around this the idea is that the long form content will be accessible via their mobile device should they wish to consume it, but having a generic QR code will lose end to end trackability per individual within Marketo. Is there a way to have the Marketo user enter the URL that is required for the person to land on but have Marketo dynamically create personalized QR codes with the personalized Marketo tracking link for each individual recipient to maintain this tracking, even when the QR code is scanned from an independent device? Would this be feasible or does anyone else do anything similar? ... View more

Hi All, We are having an issue with deliverability at certain clients and they have come back with some details regarding why our emails are not coming through. The advice was provided that the envelope from field is different to the sender address. Example: Envelope from: MunchkinID-1234.12314@marketo.acme.com From Name:  marketing@acme.com (can be different but always xxx@acme.com ) (Where acme is an internally owned domain) I believe that SPF and DKIM alignment are completed (but these are at domain level?), but this seems like a really strict filter that will only allow an exact match of the two email addresses to come through. Has anyone experienced this or have ways of navigating around this? Thanks in advance, John. ... View more

Hi All, Does anyone have any tips or resources to help on setting up a marketing success metric where there can be multiple successes over time from the same person? Example, if I define success as a transaction, but this can happen multiple times for the one person or potentially have incremental monetary value associated with these transactions which ideally would like to keep historical data on. I was thinking to add in two fields on the person level with Transaction Flag and Most recent transaction date. My proposed structure of transaction flag and a most recent transaction date will be limited to the one field container and overwritten with multiple transactions over time I will lose historical data apart from program member status if I ran triggered smart campaign to capture the data change at that point in time during the program. Ideally, it would be good not to use a custom object to keep the 1:M relationship between person and transactions to reduce complexity and increase the speed of execution. Thanks! John. ... View more