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Instead of building a custom link and smart campaigns to execute against the custom link, use and customize the unsubscribe token "{{system.unsubscribeLink}}" in your email. Marketo doesn't automatically attribute a custom link as an unsubscribe in email link. You'll need to specifically use the to...
I don't believe that this scenario works with batch campaigns (I'm not sure why, but I know for sure it doesn't). You can use the a/b test in a trigger campaign and it should work as expected.
Any particular reason why you broke up your embed code the way you did? I'm looking at your source code and it's all over the place.This is what a normal form embed code looks like:
Yours goes a little something like this:----multiple lines of some other code----multiple lines of some other codePerh...To make a custom link with a custom parameter of email address would look like what I shared above: http://www.marketo.com/?email={{lead.email address}}
You're going to have to use conditional and/or vml statements if you really want something specific to happen with outlook which is not happening with the default code.
My thought process goes like this:It will capture whichever email address you use as the parameter. do remember to clear cookies upon submit in your code so that the lead owner does not get cookied as that lead forever. Let's say, this is your link: http://www.marketo.com/?email={{lead.email addres...
You can probably do this by building in a link with custom parameters that directs them to a blind form submit, which in turns updates the lead record via that blind form submit or triggers a campaign to execute a lead status change.
You'll need to do this via programs inside of the stream vs. actual emails.With a program, you can build a smart campaign which you can add filter logic into that determines who should be sent the email.
I don't believe that you can do a data value change of a field to the referrer link unless you do a lot of custom MA designing to actually get that value into an indexed custom field in Marketo. However, if you want to get the Date of Download, you can use the system datetime token {{system.dateTim...